I delivered this talk at Impetus' internal annual innovation event on 13-Feb and later at World Innovation Conference in Mumbai on 14-Feb.

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19. “stories”
per story!
14

21. IDEO’s
Shopping
Cart
Redesign

23. Fight
childhood
obesity
h;p://youtu.be/Ee4CKIPkIik

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45. Recap
v Design
Thinking
offers
an
interesLng
approach
to
solving
people’s
problems
v It
is
as
much
a
mindset
as
a
process,
though
not
a
‘process’
in
tradiLonal
sense
v It
integrates
elements
from
people
(desirability),
technology
(feasibility)
and
business
(viability)
aspects
v This
is
specially
relevant
as
we
create
more
and
more
products
and
services
for
real
humans!