Marketing plan mt

1. G.D. FOODS MFG. (I) PVT. LTD.

2. MARKETING- PLAN

3. TABLE OF CONTENT
S.NO TOPIC
1. BUSSINES PLAN
2. FOCUS PRODUCT
3. ACTIVITY PLANNING
4. SCHEME PLANNING
5. FOCUSING STORE (LOW SALE )
6. COMPETITOR UPDATE
7. WORK- SHOP
8. ACHIEVEMENT

4. BUSINESS PLAN
• New account activation planning.(Vishal mega
mart & Reliance Retail )
• Work out on low performance accounts.
• Special work out on focus product .(JAM)
• Activity planning .(Big Bazaar,Abrl,Metro and
Bharti Retail.
• Branding Planning for SRS.
• Work shop Planning for Promoters training .
• Big days planning .(Big Bazaar)
• Corn flax listing

5. FOCUS PRODUCT (JAM )
• Target 500 cb.(6 Month)
• Sampling Activity for( Big Bazaar & Abrl)
• Scheme support on all variants of jam .
• Special workout on focus product .
• Special offer planning for big days .

6. ACTIVITY PLANNING
S.NO ACCOUNT FORMAT NO .OF STORES STORE NAME
1. BIG BAZAAR HYPER 4 SAHARA,EDM,FARIDABAD
&RAJORI
2 ABRL HYPER 2 ROHINI ,KIRTINAGAR
3. EASY DAY HYPER 3 GZB,MAHAGUN & GURGAON
4. CASH & CARRY HYPER 1 EAST DELHI
ACTIVITY : Jam Sampling
DAYS : 2 in a week (Saturday & Sunday )

7. OFFER - PLANNING
S.NO PRODUCT NAME OFFER
1. PICKLE 1+1 (BUY 1 GET 1)
2. JAM PRICE OFF
3. KETCHUP PRICE OFF
4. INSTANT -MIX PRICE OFF
5. COOKIES 2+1 (BUY 2 GET 1 FREE)
6. CULINARY SAUCES COMBO BACK
7. SNACK SAUCES 1+1 (BUY 1 GET 1)

8. FOCUSING – FORMAT
• SPENCER , EASY DAY, AUSHAN & MORE .
• BIG BAZAAR (SHIPRA,ADITYA ,MAYUR VIHAR
EXT & V3S )
• SMALL – FORMAT (MORE,EASY DAY ,KENDRIYA
BHANDAR ,SBKA BAZAAR &SRS)
• VISHAL MEGA MART, RELIANCE RETAIL&
NEED STORE (LISTING )

9. COMPETITORS UPDATE
S.NO TOPS -PRODUCT COMPETITORS (NEW ) OFFER
1. PICKLE TASTY-TREAT &MUMS BUY 1 GET 1 @200
2. INSTANT –MIX AASIRWAD &PILLSBURRY 10% OFF
3. JAM TASTY-TREAT &MUMS BUY 1 GET 1
4. CORN-FLAX MUMS BUY 1 GET 1
 New Competitors effect our product sales & volume .

10. WORK-SHOP
TRAINING WORK-SHOP FOR PROMOTERS.
a. Product Knowledge
b. Skill development
c. Review meeting
d. Feedback
 Every month in HO.

11. ACHIEVEMENT
• Jam Sampling activity .(Big Bazaar )
• October month sale 10 cb .
• 100 + CB sale in November month with joint
efforts of sales & marketing team .
SKU JUNE JULY AUGUST SEPTEMBER OCTUBER NOVEMBER
900 GM 39 39 12 40 15 74
500 GM 21 15 8 28 6 62
200 GM 6 6 1 0 5 9

12. WORK-OUT STORE(JAN-2016)
• BIG BAZAAR
1. V3S (LAXMI NAGAR)
2. MAYUR VIHAR EXT
3. SHIPRA
4. ADITYA MALL (GZB)
 Confirmation required for working .

13. FAST FOCUS POINT
• BRANDING APPROVAL (SRS).
• SAMPLING ACTIVITY PLANNING.
• WORK-SHOP FOR PROMOTERS .
• EXPENCE BILL .