modern trade - Bigdays

1. BIG DAYS PROMOTION
(MODERN TRADE)
PREPARED BY –
AJIT SARKAR
ABM – MARKETING (Modern Trade)

2. BIG DAYS PROMOTIONAL
DATE
• STARTING DATE- 23/1/2016
• LAST DATE OF PROMOTION- 26/1/2016

3. BIG BAZAAR HYPER STORE (Delhi/Ncr)
• BIG BAZAAR – RAJORI GARDEN
• BIG BAZAAR- WAZIRPUR
• BIG BAZAAR- INDERLOK
• BIG BAZAAR- ROHINI (M2K)
• BIG BAZAAR- VASANT KUNJ
• BIG BAZAAR (FOOD BAZAAR)- RAJENDER PLACE
• BIG BAZAAR- V3S NIRMAN VIHAR
• BIG BAZAAR- MAYUR VIHAR EXT.
• BIG BAZAAR- GIP NOIDA
• BIG BAZAAR- EDM GHZ
• BIG BAZAAR- CHAUDHARY MALL GHZ.
• BIG BAZAAR- ADITYA MALL GHZ.
• BIG BAZAAR- AMBIENCE MALL GURGAON
• BIG BAZAAR- SAHARA MALL GURGAON
• BIG BAZAAR- OMEX MALL SOHNA ROAD
• BIG BAZAAR- GRAND MALL FARIDABAD.
• BIG BAZAAR- MAHAGUN GHZ.
• BIG BAZAAR- SHIPRA MALL GHZ
• BIG BAZAAR- ROHINI 2
• BIG BAZAAR- SPACE MALL GURGAON

4. promotional product during
Big days
• PICKLES.
• SNACK SAUCE.

5. OBJECTIVE IN BIG DAYS
• PROTECT/EXPAND SHELF SPACE.
• STRENGTHEN BRAND EQUITIES
THROUGH EXCELLENT
MERCHANDISING AND VISIVILITY
PROMOTION.
• BUILD MORE CUSTOMR AND SALES.

6. PRIORITIES IN BIG DAYS
• R - RANGE
• S - SPACE & STABILITY
• V - VISIBILITY
• P - PROMOTION
• I - IMPACT
• G - GROWTH IN SALES.

7. Whereas advertising gives a reason
to buy, Promotion BY
PROMOTERS gives an incentive to
buy.

8. push strategy
• Since it is at the last point where the
consumer is often at the point of buying, the
additional incentive makes a last ditch effort
to convert the customer on to the incentives
brand

9. Promotional benefit
• Trade
• Consumer

10. Trade promotion
• Liquidating heavy inventories
• Persuade Big bazaar to carry stock, carry
more than usual stock, promote brand.

11. Consumer Promotion
• Stimulate purchase
• Induce trial
• Create new users
• Increase repurchase from occasional
customers
• Reward loyal customers

12. Essential Elements for an Effective
BIG DAYS Promotional Program
• Promoters and Merchandiser must be Active part
of an overall plan and work with passion.
• Every Brand must have a promotion objective and
a strategy statement.
• Specialized professional & product selling skill
and knowledge must be applied to promote the
product..

13. Final Considerations
• promote Tops Pickle and Snack sauce product .
• Sale more and incline your sales curve with Team.
• It is very easy to lose the promotional gains made
if your effort of activity has not been effective in
retaining new customers. So the product has to
speak for itself.
• The objective of the big days promotion is to
Create New users and make our brand with value
customer.

14. HOME WORK FOR
VISIBILITY BEFOR BIG DAYS

15. BIG BAZAAR-Mayur Vihar Ext.

16. BIG BAZAAR-EDM

17. BIG BAZAAR- WAZIRPUR

18. BIG BAZAAR-SOHNA ROAD

19. BIG BAZAAR - GIP

20. BIG BAZAAR- FARIDABAD

21. BIG BAZAAR-SAHARA MALL

22. BIG BAZAAR- CHAUDHARY MALL GHZ

23. BIG BAZAAR-RAJORI

24. BIG BAZAAR-INDERLOK