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Twitter Marketing PowerPoint Presentation
- 1. Twitter marketing Keep going Everything you need Will come to you At your perfect time
- 2. Founder Of Twitter jack dorsey
- 3. Twitter • Is a microblogging and social networking services on which user post and interact with messages known as “tweets” • launched in 2008 • “The punch line initially was what are you doing write now”.
- 4. History of twitter • The first twitter prototype, developed by dorsey and contractor florian weber, was used as an internal services for odeo employees and the full version was introduced publicly on july 15, 2006 • Twitter started at a podcasting company Odeo. The company board members had a "daylong brainstorming session." During the meeting, Jack Dorsey introduced the idea of one person using an SMS service to communicate with a small group. At first, they called this project "twttr". • It fit the five-character length of American SMS short codes and sounded like "Flickr". At first, the developers planned to use "10958" as a short code. Later they changed it to "40404" because it was easier to remember and type.
- 5. History • Dorsey sent the first Twitter message at 9:50 PM Pacific Standard Time (PST) March 21, 2006. The first tweet was, "just setting up my twttr." • Twitter started becoming very popular after the 2007 South by Southwest (SXSW) festival. During the event, Twitter usage increased from 20,000 tweets per day to 60,000. • The Twitter company set up two very large computer screens in the hallways at the conference. • These screens only showed Twitter messages. Hundreds of people at the conference checked on what each other were doing by looking at the many tweets.
- 6. History • Panelists and speakers talked about Twitter. Bloggers at SXSW described it to others in a very positive way. • Reaction at the festival was very good. Blogger Scott Beale said that Twitter "absolutely rul[ed]" SXSW. Social software researcher Danah Boyd said Twitter "own[ed]" the festival. • Twitter staff won the festival's Web Award prize. They said, "we'd like to thank you in 140 characters or less. And we just did!"
- 7. Twitter marketing • Is to drive sale, generate sale, boost clicks, and increase downloads. creats post to drive these action, when used sparingly, can boost your engagement in huge ways. • Adding a CTA to a few tweets is the quickest way to do this.
- 8. Twitter marketing strategy Research your buyer personas audience. Create unique and engaging content. Organize a schedule for your post Anylyze your impact and result.
- 9. How Twitter Is Unique What makes Twitter unique from other social media platforms is it's immediacy. Users are able to bear witness to, report, and comment on global events almost in real time.
- 10. How Twitter Is Unique • This is probably the biggest tragedy of the current troubles at the mico-blog giant - if Twitter's forced to change how it operates and/or reduce its capacity to be a measure of what's happening, always and anytime, then it's not just Jack Dorsey and Twitter's shareholders that'll lose out. It's everyone. • The data provided by Twitter, and the insights we're able to glean from them, can be truly world-changing, in more ways than most people realize. • Twitter's strength is real-time. No other social platform comes close on this front. While Facebook is trying to compete and Snapchat offers a unique perspective on the theme, Twitter remains our best indicator of the wider pulse of the world and what's happening within it.
- 11. How Twitter Is Unique • While the main stories you hear about the platform are Kanye West asking Mark Zuckerberg for a billion dollars or Donald Trump quoting facist dictators, there's far more to Twitter than celebrity gossip. • It's a significant part, for sure, but there's much more value to be gained from tweets. • And the more people use it, the higher than value becomes.
- 12. Growth • The company experienced rapid initial growth. It had 400,000 tweets posted per quarter in 2007. • This grew to 100 million tweets posted per quarter in 2008. In February 2010, Twitter users were sending 50 million tweets per day.
- 13. Slow growth of twitter • On February 11, 2015, Twitter announced that it had acquired Niche, Later in the year it became apparent that growth had slowed. • Twitter still has a growth problem • It's making money, but can't seem to recruit big numbers of new users.
- 14. How to Use Twitter For Business • Customize and brand your profile • Create Twitter Lists • Host a Twitter Chat • Advertise on Twitter • Drive traffic to your website • Use Twitter Moments • Get verified on Twitter • Focus on building your follower count