Advertising media

1. Advertising media
BY
SMART LEARNING WAY

2. Flow of presentation
• Introduction
• A major types of media
• Conclusion
• Review of the topic
• bibliography

3. introduction:
• The term “media” is the plural form of the
word ‘medium’ which means ‘through which a
thing is done’.
• Advertising medium is the means used by
businessmen to communicate information
about their products/services to the
customers.

4. Con…
• The basic objective of advertising media is to
place the sales message before the
prospective buyers.
• There are a number of methods of
communicating information and each method
has its special features.

5. Con..
• For example; in newspaper and magazines,
advertisements appears in print, while on the
radio, the message is orally conveyed.
• On the television, there is oral as well as visual
presentation of the message.

6. Con…
• There are a no of media available for the
advertiser.

7. A major types of media
1. Newspapers
2. Magazines
3. Direct mail
4. Radio
5. Television
6. Outdoor media
7. internet

8. newspapers
• They are flexible and timely but widely
circulated only in city and town areas.
Advertisement in newspapers can be
cancelled within a few day’s notice. It provides
opportunity for extensive coverage of the
local market.

9. Con…
• The circulation cost per prospect is low and
can present selling message in the market
frequently.
• However, the life of newspapers advertising is
very short.

10. magazines
• Magazines are excellent medium when high
quality printing and colour is desired in an
advertisement.
• Magazines can be used to reach a national
market at a relatively low cost per prospect.

11. Con…
• Magazines can also be used to reach a select
audience with minimum wastage in
circulation.
• however, it is costly medium.

12. Direct mail
• Direct mail is probably the most personal and
selective of all media. It reaches only the
market which the advertiser wishes to
contact. As a result there is a minimum
wastage in circulation.

13. Con..
• However, it is quite costly when compared to
other media. The most important feature of
this medium is to collect and maintain a good
mailing list.

14. radio
• Radio is the cheapest and most pervasive of
all media of mass communication. It reaches
both literate and illiterate persons. however,
products services requiring live demonstration
can’t be effectively advertised in radio
medium.

15. Con…
• With the advent of television advertising, the
importance of radio advertising is gradually
decreasing.

16. television
• It is the latest and fastest growing medium in
india. It makes appeal both through eyes and
ears. Products can be demonstrated and
effectively presented through this medium. It
also offers considerable flexibility.

17. Con..
• However, it is an extremely expensive
medium. Further, it also suffers from the
demerit of limited coverage

18. Outdoor media
• Outdoor advertising is one of the oldest media
of advertising having its relevance even in the
modern era. Outdoor advertising broadly
includes posters, painted displays, electronic
board and neon signs, travelling displays, sky
writing and sandwich board men.

19. Con..
• These outdoor media offer a unique
opportunity for widely used consumer
products which require only a brief selling
statement. Further, it is considered to be most
appropriate for the reminder type of
advertising.

20. Con..
• As a medium of advertising. It has lasting
impression due to its life-size, variety and
versatile use of colours.

21. internet
• This is the most recent, the most powerful of
all media. It has a growing audience, and most
people use it for finding information.

22. conclusion
• Here by I conclude that media is a main part of
communication and management system.
• And its also using in our daily life. And there is no such
universally accepted advertising medium which can be
considered best for all types of companies and every
type of companies and every type of product/service.

23. Review of the topic
• Introduction
• Media of advertising
• A major types of media
• conclusion

24. bibliography
• Salesmanship & sales management
by;
-P.k. sahu
-K.c.raut
• Marketing management by;
-C.d. gupta
-Dr,n.rajan nayan

25. Con…
• Marketing management by;
-C.b. mahuria & sons satish mahuria