How to make sure that the end-user of your Power BI report understands the information well? There is way more involved in presenting your data then only a chart. Think about interaction, presenting the right information at the right time and much more!  By using Storytelling it is possible to tell the story behind the data. Where does the information need come from and how did we get to an answer? The complete story-line covered in your reports and dashboards to make sure the data is interpreted in the right way by the users.  During this session I will tell more about the principles of storytelling. In addition this session will include many Power BI demos. During these demos I will give examples of functionality within Power BI which can be used to create your own story in Power BI. I will not only show the end result, but also how to create a report or dashboard to tell your own story!

1. Storytelling &
interactive reporting
with Power BI bookmarks and drillthrough

6. Marc Lelijveld
Data & Analytics Consultant
Macaw Netherlands
Marc.Lelijveld@macaw.nl
@MarcLelijveld
linkedin.com/in/MarcLelijveld
Data-Marc.com

7. • Why storytelling?
• Practical use & tips
• Storytelling features
• Demo!

8. Why storytelling?

9. Classic reports

10. What we used to do

11. Storytelling, How and why?
How = Usage of data Why = Business understanding

12. What as a starting-point
WHY
HOW
WHAT
We are good at: We should do:
Telling what we do

13. Why as a starting-point
WHY
HOW
WHAT
We are good at: We should do:
Telling why we do
things

14. The definition of storytelling
Data storytelling is the process
of translating data analyses into
layman's terms in order to
influence a business decision
or action.

15. Goals of storytelling
• Transfer of information which is
interpreted correctly
• The origin of the question
• Possibility to answer the next question
• Motivation for data-driven decisions
• Connected to business processes

16. Practical use &
some additional features

17. Add context

18. Make it intuitive
Possible
designs
User
expectation
Intuitive
design

19. Find the right balance

20. Define your type of storytelling
Describe Declare Explore

21. Define your route (click-path)

22. Think about your start & end-point

23. Remove all bullshit!

24. Visualization

25. Visualization

26. Color usage

29. Consistency

30. Send your users
on an adventure!

31. Storytelling features

32. Provide easy
navigation

34. Be dynamic

36. Have a guided experience

38. Have an interactive
experience

40. Ensure consistent context

42. Progressive disclosure

44. Let them ask questions

46. Background, theme & wallpaper

47. Conditional formatting

48. I’m going to tell you a story

49. Want to know more…?
Charles Sterling
Senior Program Manager
Microsoft
Sujata Narayana
Program Manager
Microsoft
Microsoft Power Series
Advanced Data Visualization &
Storytelling with Power BI Desktop
Thursday, 28 March
17.15 – 18.15
Elicium Ballroom 1

50. Recap
• Storytelling is not a science; it is an art!
• Understand your end-user. Facilitate them with data.
• Send your users on an adventure and make them part of
your story!
• Add your identity (corporate or your own) .
• Power BI is full of great features, make boring data shine!

51. Marc Lelijveld
Data & Analytics Consultant
Macaw Netherlands
Download for free!
Https://bit.ly/cheatsheetpbi
Marc.Lelijveld@macaw.nl
@MarcLelijveld
linkedin.com/in/MarcLelijveld
Data-Marc.com

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