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We Are All
Abbott and Costello
Marcia Riefer Johnston
@MarciaRJohnston
#spectrum14
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
My first tech-comm project
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Karen
Szymanski
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
CakeWrecks.com
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Our tenant’s parking spots
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
“Park here when traveling.”“Park here when home.”
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
My knee surgery
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
“B” receives.
Communicating to understanding
“A” sends.
“B” sends.“A” receives.
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
70% to 90% of received messages are
screened out or changed by the receiver.
—Carlson Learning Company
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Things that get in the way
Accusations
Assumptions
Anger
Beliefs
Biases
Blame
Busyness
Confusion
Culture
Disability
Disagreement
Jealousy
Judgment
Misinterpretation
Preoccupation
Pride
Resentment
Stress
Technology issues
Translation issues
Uncertainty
Worry
Distraction
Education
Embarrassment
Fear
Finger-pointing
Frustration
Harrassment
Haste
Hurt
Impatience
Indifference
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
The Hubble Space Telescope
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
15 years
$3 billion
April 24, 1990
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
http://www.wired.com/thisdayintech/2010/05/0520hubble-first-picture/
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
As designed As built
} 1.3 mm
Lens
Field cap
Metering
rod
Light beam
The reflective null corrector
(the instrument used to test the Hubble’s main mirror)
www.techworld.com.au/article/420036/what_went_wrong_hubble_space_telescope_what_managers_can_learn_from_it_/
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
“The problem with Hubble
wasn’t merely a technical
failure … It’s the same thing
that happened with [the fatal
explosion of Space Shuttle
Challenger] … it was a social
shortfall … staff were being
‘hammered’ all the time …
under the pressure from
Washington to launch,
launch, launch.”
— “What Went Wrong with the Hubble
Space Telescope (And What Managers
Can Learn from It)”
Charlie Pellerin
NASA director of astrophysics
in 1990
www.techworld.com.au/article/420036/what_went_wrong_hubble_space_telescope_what_managers_can_learn_from_it_/
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
“The guy responsible for the [Hubble] mirror
was working under great stress because
[NASA was] angry about costly delays and
was threatening to put [a competitor’s]
mirror in the telescope, which would have
been humiliating for our contractor …
A hostile environment had been created …
The contractor told us about any problem at
his peril.”
—“What Went Wrong with the Hubble Space Telescope (And What Managers Can Learn from It)”
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Things that get in the way
Accusations
Assumptions
Anger
Beliefs
Biases
Blame
Busyness
Confusion
Culture
Disability
Disagreement
Jealousy
Judgment
Misinterpretation
Preoccupation
Pride
Resentment
Stress
Technology issues
Translation issues
Uncertainty
Worry
Distraction
Education
Embarrassment
Fear
Finger-pointing
Frustration
Harrassment
Haste
Hurt
Impatience
Indifference
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
“It’s difficult to overstate
what a disaster this was …
Two senior staffers had to be
removed from their offices by
guards and taken to alcohol
rehab facilities. These are
PhDs sitting at their desks
getting drunk; this is how bad
the stress was.”Charlie Pellerin
NASA director of astrophysics
in 1990
—“What Went Wrong with the Hubble Space Telescope (And What Managers Can Learn from It)”
#spectrum14 HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com
#spectrum14 HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com
#spectrum14 HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
The Miracle Worker
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
“So much has been given to me;
I have no time to ponder over
that which has been denied.”
—Helen Keller
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Kaia Communications, Inc.
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
You know you’re a technical
communicator when…
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
55th STC Spectrum
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Communicating to understanding
Core valueCore competency
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Communicating to understanding
Core valueCore competency
Writing
Tools
Deliverables
Processes
Communicating
to understanding
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Communicating
to understanding
Bernard Aschwanden
Judith Shenouda
Marilyn Woelk
John McGloon
Teresa Washburn
David L. Caruso
Ben Woelk
Kelly Schrank
Roger Renteria
Alan Houser
Ellen Buttolph
Patrick Bosek
Kim Chmielewicz
Deb Kerr
Corrie Baum
Joan Taggart
Eric Bergman
Amy Friend Ruth Thaler-Carter
Christopher Tarantino
Andrew Pulcino
Kit Brown-Hoekstra
Todd DeLuca
Hannah Morgan
Charles Campbell
#spectrum14 HowToWriteEverything.com @MarciaRJohnstonCakeWrecks.com
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
All of us are
and always will be …
#spectrum14 HowToWriteEverything.com @MarciaRJohnston

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