Write Tight(er) 12-01-2013
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Write Tight(er): A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words
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Write Tight(er) 12-01-2013
- 1. Write Tight (er) A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words Marcia Riefer Johnston HowToWriteEverything.com @MarciaRJohnston
- 2. Quick, which ad would you call concise? HowToWriteEverything.com @MarciaRJohnston
- 4. What does conciseness mean (and not mean)? HowToWriteEverything.com @MarciaRJohnston
- 5. What does conciseness mean (and not mean)? How much difference can conciseness make? HowToWriteEverything.com @MarciaRJohnston
- 6. What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell? HowToWriteEverything.com @MarciaRJohnston
- 7. What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? HowToWriteEverything.com @MarciaRJohnston
- 8. What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? Time-saving, pain-free technique HowToWriteEverything.com @MarciaRJohnston
- 9. What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? WORKSHOP BREAK Time-saving, pain-free technique HowToWriteEverything.com @MarciaRJohnston
- 10. What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? WORKSHOP BREAK Time-saving, pain-free technique Three-minute video HowToWriteEverything.com @MarciaRJohnston
- 18. Words Words Word Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words HowToWriteEverything.com @MarciaRJohnston
- 19. What does conciseness mean (and not mean)? HowToWriteEverything.com @MarciaRJohnston
- 20. What does conciseness mean (and not mean)? Minimalism HowToWriteEverything.com @MarciaRJohnston
- 21. Concise means “minimal.” HowToWriteEverything.com @MarciaRJohnston
- 22. Concise means “minimal.” Not short. HowToWriteEverything.com @MarciaRJohnston
- 23. Concise means “minimal.” Not short. “Cut me a short string.” HowToWriteEverything.com @MarciaRJohnston
- 24. Concise means “minimal.” Not short. “Cut me a short string.” Huh? HowToWriteEverything.com @MarciaRJohnston
- 25. Concise means “minimal.” Not short. “Cut me a short string.” Huh? HowToWriteEverything.com @MarciaRJohnston
- 26. Concise means “minimal.” Not short. “Cut me a short string.” Huh? Make text (like string) as long as needed. HowToWriteEverything.com @MarciaRJohnston
- 27. Concise means “minimal.” HowToWriteEverything.com @MarciaRJohnston
- 28. Concise means “minimal.” Not robospeak. HowToWriteEverything.com @MarciaRJohnston
- 29. Concise means “minimal.” Not robospeak. HowToWriteEverything.com @MarciaRJohnston
- 30. Concise means “minimal.” Not robospeak. Push button. HowToWriteEverything.com @MarciaRJohnston
- 31. Concise means “minimal.” Not robospeak. Push button. Push the button. HowToWriteEverything.com @MarciaRJohnston
- 32. Concise means “minimal.” Not robospeak. Push button. Push the button. Keep the the. HowToWriteEverything.com @MarciaRJohnston
- 33. Concise means “minimal.” HowToWriteEverything.com @MarciaRJohnston
- 34. Concise means “minimal.” Not gutted for mobile. HowToWriteEverything.com @MarciaRJohnston
- 35. Concise means “minimal.” Not gutted for mobile. HowToWriteEverything.com @MarciaRJohnston
- 36. Concise means “minimal.” Not gutted for mobile. Don’t think, “Smartphone users won’t need that.” HowToWriteEverything.com @MarciaRJohnston
- 37. Concise means “minimal.” Not gutted for mobile. Don’t think, “Smartphone users won’t need that.” They will. HowToWriteEverything.com @MarciaRJohnston
- 38. Concise means “minimal.” Not gutted for mobile. Don’t think, “Smartphone users won’t need that.” They will. HowToWriteEverything.com @MarciaRJohnston
- 42. Example No calendar? No discussion board? HowToWriteEverything.com @MarciaRJohnston
- 43. Example Concise ≠ Gutted No calendar? No discussion board? HowToWriteEverything.com @MarciaRJohnston
- 45. Enough to meet your audiences’ needs Minimal. HowToWriteEverything.com @MarciaRJohnston
- 46. Enough to meet your audiences’ needs Enough to accomplish your purpose Minimal. HowToWriteEverything.com @MarciaRJohnston
- 47. Enough to meet your audiences’ needs Enough to accomplish your purpose Minimal. No more HowToWriteEverything.com @MarciaRJohnston
- 48. Enough to meet your audiences’ needs Enough to accomplish your purpose Minimal. No more No less HowToWriteEverything.com @MarciaRJohnston
- 49. Write Tight(er): A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words HowToWriteEverything.com @MarciaRJohnston
- 50. Audience needs: “What’s in it for me?” Write Tight(er): A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words HowToWriteEverything.com @MarciaRJohnston
- 51. Audience needs: “What’s in it for me?” Write Tight(er): A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words HowToWriteEverything.com @MarciaRJohnston My purpose: Get you here
- 52. Audience needs: “What’s in it for me?” Write Tight(er): A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words No more HowToWriteEverything.com @MarciaRJohnston My purpose: Get you here
- 53. Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er): A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words No more No less HowToWriteEverything.com @MarciaRJohnston
- 59. How much difference can conciseness make? HowToWriteEverything.com @MarciaRJohnston
- 60. How much difference can conciseness make? “Measured usability was dramatically higher for the concise version [of the website]—58% better.” ! Nielsen Norman Group www.nngroup.com/articles/ how-users-read-on-the-web HowToWriteEverything.com @MarciaRJohnston
- 61. In what ways does conciseness help me sell? HowToWriteEverything.com @MarciaRJohnston
- 62. In what ways does conciseness help me sell? Small screens HowToWriteEverything.com @MarciaRJohnston
- 63. In what ways does conciseness help me sell? Small screens Translation costs HowToWriteEverything.com @MarciaRJohnston
- 64. In what ways does conciseness help me sell? Small screens Translation costs Readability HowToWriteEverything.com @MarciaRJohnston
- 65. In what ways does conciseness help me sell? Small screens Translation costs Readability Think usability, engagement. HowToWriteEverything.com @MarciaRJohnston
- 66. “But I don’t write for small screens.” HowToWriteEverything.com @MarciaRJohnston
- 67. “But I don’t write for small screens.” Maybe your readers see a big window. HowToWriteEverything.com @MarciaRJohnston
- 68. ... or maybe your readers see this. HowToWriteEverything.com @MarciaRJohnston
- 69. ... or maybe your readers see this. “Full site” view HowToWriteEverything.com @MarciaRJohnston
- 70. ... or maybe your readers see this. “Full site” view “Mobile site” view HowToWriteEverything.com @MarciaRJohnston
- 71. “But I don’t write for small screens.” HowToWriteEverything.com @MarciaRJohnston
- 72. Maybe your readers see this. HowToWriteEverything.com @MarciaRJohnston
- 73. “But I already write concisely.” This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace. The blue bristles have turned half white. HowToWriteEverything.com @MarciaRJohnston
- 74. “But I already write concisely.” This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace. The blue bristles have turned half white. HowToWriteEverything.com @MarciaRJohnston Visual-verbal redundancy
- 75. Your readers want this. HowToWriteEverything.com @MarciaRJohnston
- 76. Especially if you translate. Philips Sonicare™ toothbrush HowToWriteEverything.com @MarciaRJohnston
- 77. “But my stuff isn’t translated.” HowToWriteEverything.com @MarciaRJohnston
- 78. “But my stuff isn’t translated.” Get ready! HowToWriteEverything.com @MarciaRJohnston
- 79. How much can a word cost? HowToWriteEverything.com @MarciaRJohnston
- 80. How much can a word cost? You may be needing a loan. HowToWriteEverything.com @MarciaRJohnston
- 81. How much can a word cost? You may be needing a loan. 6 words HowToWriteEverything.com @MarciaRJohnston
- 82. How much can a word cost? You may be needing a loan. 6 words HowToWriteEverything.com @MarciaRJohnston
- 83. How much can a word cost? You may be needing a loan. 6 words You may need a loan. HowToWriteEverything.com @MarciaRJohnston
- 84. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words HowToWriteEverything.com @MarciaRJohnston
- 85. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words HowToWriteEverything.com @MarciaRJohnston
- 86. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word HowToWriteEverything.com @MarciaRJohnston
- 87. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word HowToWriteEverything.com @MarciaRJohnston
- 88. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): HowToWriteEverything.com @MarciaRJohnston
- 89. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): HowToWriteEverything.com @MarciaRJohnston
- 90. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language HowToWriteEverything.com @MarciaRJohnston
- 91. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language HowToWriteEverything.com @MarciaRJohnston $ 0.25
- 92. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language 10,000 sentences,* 1 language HowToWriteEverything.com @MarciaRJohnston $ 0.25
- 93. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language 10,000 sentences,* 1 language * the size of a Harry Potter novel HowToWriteEverything.com @MarciaRJohnston $ 0.25
- 94. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language 10,000 sentences,* 1 language * the size of a Harry Potter novel HowToWriteEverything.com @MarciaRJohnston $ 0.25 $ 2,500.00
- 95. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language 10,000 sentences,* 1 language 10,000 sentences,* 25 languages * the size of a Harry Potter novel HowToWriteEverything.com @MarciaRJohnston $ 0.25 $ 2,500.00
- 96. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language 10,000 sentences,* 1 language $ 0.25 $ 2,500.00 10,000 sentences,* 25 languages $ 62,500.00 * the size of a Harry Potter novel HowToWriteEverything.com @MarciaRJohnston
- 97. How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language 10,000 sentences,* 1 language $ 0.25 $ 2,500.00 10,000 sentences,* 25 languages $ 62,500.00 * the size of a Harry Potter novel HowToWriteEverything.com @MarciaRJohnston
- 99. a word? How so? HowToWriteEverything.com @MarciaRJohnston
- 100. a word? How so? Close enough HowToWriteEverything.com @MarciaRJohnston
- 101. a word? How so? Close enough Varies with the language HowToWriteEverything.com @MarciaRJohnston
- 102. a word? How so? Close enough Varies with the language Depends on the translation memory (database) HowToWriteEverything.com @MarciaRJohnston
- 103. a word? How so? Close enough Varies with the language Depends on the translation memory (database) unrecognized word HowToWriteEverything.com @MarciaRJohnston
- 104. a word? How so? Close enough Varies with the language Depends on the translation memory (database) unrecognized word Full price HowToWriteEverything.com @MarciaRJohnston
- 105. a word? How so? Close enough Varies with the language Depends on the translation memory (database) unrecognized word “fuzzy” match Full price HowToWriteEverything.com @MarciaRJohnston
- 106. a word? How so? Close enough Varies with the language Depends on the translation memory (database) unrecognized word “fuzzy” match Full price Pay less HowToWriteEverything.com @MarciaRJohnston
- 107. a word? How so? Close enough Varies with the language Depends on the translation memory (database) unrecognized word Full price “fuzzy” match “perfect” match Pay less HowToWriteEverything.com @MarciaRJohnston
- 108. a word? How so? Close enough Varies with the language Depends on the translation memory (database) unrecognized word Full price “fuzzy” match “perfect” match Pay less You still pay! HowToWriteEverything.com @MarciaRJohnston
- 109. Whether or not you translate, HowToWriteEverything.com @MarciaRJohnston
- 110. Whether or not you translate, whatever size your page or screen, HowToWriteEverything.com @MarciaRJohnston
- 111. Whether or not you translate, whatever size your page or screen, you owe it to yourself to ask … HowToWriteEverything.com @MarciaRJohnston
- 112. How can I write more concisely? HowToWriteEverything.com @MarciaRJohnston
- 113. Dump these words!* HowToWriteEverything.com @MarciaRJohnston
- 114. Dump these words!* *unless you need them HowToWriteEverything.com @MarciaRJohnston
- 115. Dump these words!* *unless you need them HowToWriteEverything.com @MarciaRJohnston Time-saving, pain-free technique
- 116. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) HowToWriteEverything.com @MarciaRJohnston
- 117. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) HowToWriteEverything.com @MarciaRJohnston
- 118. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) HowToWriteEverything.com @MarciaRJohnston
- 119. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) HowToWriteEverything.com @MarciaRJohnston
- 120. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that HowToWriteEverything.com @MarciaRJohnston
- 121. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just HowToWriteEverything.com @MarciaRJohnston
- 122. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to HowToWriteEverything.com @MarciaRJohnston
- 123. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time HowToWriteEverything.com @MarciaRJohnston
- 124. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) HowToWriteEverything.com @MarciaRJohnston
- 125. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial HowToWriteEverything.com @MarciaRJohnston
- 126. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) HowToWriteEverything.com @MarciaRJohnston
- 127. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular HowToWriteEverything.com @MarciaRJohnston
- 128. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage HowToWriteEverything.com @MarciaRJohnston
- 129. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch HowToWriteEverything.com @MarciaRJohnston
- 130. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch HowToWriteEverything.com @MarciaRJohnston
- 131. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch HowToWriteEverything.com @MarciaRJohnston
- 132. Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch HowToWriteEverything.com @MarciaRJohnston
- 140. “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.” HowToWriteEverything.com @MarciaRJohnston
- 141. “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.” HowToWriteEverything.com @MarciaRJohnston
- 142. “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.” HowToWriteEverything.com @MarciaRJohnston
- 143. “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.” HowToWriteEverything.com @MarciaRJohnston
- 146. The fix might not be self-evident. HowToWriteEverything.com @MarciaRJohnston
- 147. The fix might not be self-evident. HowToWriteEverything.com @MarciaRJohnston
- 148. The fix might not be self-evident. You have to think. HowToWriteEverything.com @MarciaRJohnston
- 149. The fix might not be self-evident. You have to think. (Not too painful.) HowToWriteEverything.com @MarciaRJohnston
- 155. “A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice HowToWriteEverything.com @MarciaRJohnston
- 156. “A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice HowToWriteEverything.com @MarciaRJohnston
- 157. Our IT team wants to be predictive. HowToWriteEverything.com @MarciaRJohnston
- 158. Our IT team wants to be predictive. HowToWriteEverything.com @MarciaRJohnston
- 159. What does the team want to do? Our IT team wants to be predictive. HowToWriteEverything.com @MarciaRJohnston
- 162. “Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway HowToWriteEverything.com @MarciaRJohnston
- 163. “Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway HowToWriteEverything.com @MarciaRJohnston
- 164. “ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) HowToWriteEverything.com @MarciaRJohnston
- 165. “ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) HowToWriteEverything.com @MarciaRJohnston
- 166. “ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly— HowToWriteEverything.com @MarciaRJohnston
- 167. “ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly— except to avoid be-verbs. HowToWriteEverything.com @MarciaRJohnston
- 171. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) HowToWriteEverything.com @MarciaRJohnston
- 172. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) HowToWriteEverything.com @MarciaRJohnston
- 173. Jane fully expects a big publisher to snap up her first novel. HowToWriteEverything.com @MarciaRJohnston
- 174. Jane fully expects a big publisher to snap up her first novel. HowToWriteEverything.com @MarciaRJohnston
- 175. Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person. HowToWriteEverything.com @MarciaRJohnston
- 176. Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person. HowToWriteEverything.com @MarciaRJohnston
- 177. Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person. HowToWriteEverything.com @MarciaRJohnston
- 178. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) HowToWriteEverything.com @MarciaRJohnston
- 179. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) HowToWriteEverything.com @MarciaRJohnston
- 180. Fred likes his toast very dry. HowToWriteEverything.com @MarciaRJohnston
- 181. Fred likes his toast very dry. HowToWriteEverything.com @MarciaRJohnston
- 182. Fred likes his toast very dry. Fred likes his toast so dry. HowToWriteEverything.com @MarciaRJohnston
- 183. Fred likes his toast very dry. Fred likes his toast so dry. HowToWriteEverything.com @MarciaRJohnston
- 184. Fred likes his toast very dry. Fred likes his toast so dry. Fred likes such dry toast. HowToWriteEverything.com @MarciaRJohnston
- 185. Fred likes his toast very dry. Fred likes his toast so dry. Fred likes such dry toast. HowToWriteEverything.com @MarciaRJohnston
- 186. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) HowToWriteEverything.com @MarciaRJohnston
- 187. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) HowToWriteEverything.com @MarciaRJohnston
- 188. Do not use negative phrasing. HowToWriteEverything.com @MarciaRJohnston
- 189. Do not use negative phrasing. HowToWriteEverything.com @MarciaRJohnston
- 190. The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years. HowToWriteEverything.com @MarciaRJohnston
- 191. The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years. HowToWriteEverything.com @MarciaRJohnston
- 192. The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years. HowToWriteEverything.com @MarciaRJohnston
- 193. The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years. HowToWriteEverything.com @MarciaRJohnston
- 194. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) HowToWriteEverything.com @MarciaRJohnston
- 195. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that HowToWriteEverything.com @MarciaRJohnston
- 196. Given the fact that Joan had read up on topic-based writing before her group installed the content-management system, everyone went to her with questions. Concept Task Reference HowToWriteEverything.com @MarciaRJohnston
- 197. Given the fact that Joan had read up on topic-based writing before her group installed the content-management system, everyone went to her with questions. Concept Task Reference HowToWriteEverything.com @MarciaRJohnston
- 198. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that HowToWriteEverything.com @MarciaRJohnston
- 199. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just HowToWriteEverything.com @MarciaRJohnston
- 200. It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it. HowToWriteEverything.com @MarciaRJohnston
- 201. It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it. HowToWriteEverything.com @MarciaRJohnston
- 202. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just HowToWriteEverything.com @MarciaRJohnston
- 203. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to HowToWriteEverything.com @MarciaRJohnston
- 204. Michael Noer handed the six-year-old the tablet. With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game. HowToWriteEverything.com @MarciaRJohnston
- 205. Michael Noer handed the six-year-old the tablet. With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game. HowToWriteEverything.com @MarciaRJohnston
- 206. Try to focus on breathing. HowToWriteEverything.com @MarciaRJohnston
- 207. Try to focus on breathing. HowToWriteEverything.com @MarciaRJohnston
- 208. “Stop trying to hit me, and hit me.” —Morpheus to Neo HowToWriteEverything.com @MarciaRJohnston
- 209. “Do or do not. There is no try.” —Yoda HowToWriteEverything.com @MarciaRJohnston
- 210. “When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time HowToWriteEverything.com @MarciaRJohnston
- 211. “When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time HowToWriteEverything.com @MarciaRJohnston
- 212. In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste. HowToWriteEverything.com @MarciaRJohnston
- 213. In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste. HowToWriteEverything.com @MarciaRJohnston
- 214. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to HowToWriteEverything.com @MarciaRJohnston
- 215. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time HowToWriteEverything.com @MarciaRJohnston
- 216. Jones and Caruthers have worked here for a long period of time. HowToWriteEverything.com @MarciaRJohnston
- 217. Jones and Caruthers have worked here for a long period of time. HowToWriteEverything.com @MarciaRJohnston
- 218. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time HowToWriteEverything.com @MarciaRJohnston
- 219. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) HowToWriteEverything.com @MarciaRJohnston
- 220. In light of my lack of cash, we stopped at an ATM. HowToWriteEverything.com @MarciaRJohnston
- 221. In light of my lack of cash, we stopped at an ATM. HowToWriteEverything.com @MarciaRJohnston
- 222. In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. HowToWriteEverything.com @MarciaRJohnston
- 223. In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. HowToWriteEverything.com @MarciaRJohnston
- 224. In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. I prefer that TV in terms of cost. HowToWriteEverything.com @MarciaRJohnston
- 225. In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. I prefer that TV in terms of cost. HowToWriteEverything.com @MarciaRJohnston
- 226. “The word of is, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage HowToWriteEverything.com @MarciaRJohnston
- 227. “The word of is, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage HowToWriteEverything.com @MarciaRJohnston
- 228. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) HowToWriteEverything.com @MarciaRJohnston
- 229. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial HowToWriteEverything.com @MarciaRJohnston
- 231. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial HowToWriteEverything.com @MarciaRJohnston
- 232. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) HowToWriteEverything.com @MarciaRJohnston
- 233. Our company understands the pros and cons of all these different technologies. HowToWriteEverything.com @MarciaRJohnston
- 234. Our company understands the pros and cons of all these different technologies. HowToWriteEverything.com @MarciaRJohnston
- 235. Steve Jobs’s name appears on 212 different Apple patents. HowToWriteEverything.com @MarciaRJohnston
- 236. Steve Jobs’s name appears on 212 different Apple patents. HowToWriteEverything.com @MarciaRJohnston
- 237. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) HowToWriteEverything.com @MarciaRJohnston
- 238. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular HowToWriteEverything.com @MarciaRJohnston
- 239. Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice. HowToWriteEverything.com @MarciaRJohnston
- 240. Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice. HowToWriteEverything.com @MarciaRJohnston
- 241. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular HowToWriteEverything.com @MarciaRJohnston
- 242. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage HowToWriteEverything.com @MarciaRJohnston
- 243. We’ll throw some verbiage in there. HowToWriteEverything.com @MarciaRJohnston
- 244. We’ll throw some verbiage in there. HowToWriteEverything.com @MarciaRJohnston
- 247. Want a tip for making this technique even more time-saving and pain-free? HowToWriteEverything.com @MarciaRJohnston
- 251. Another translation example HowToWriteEverything.com @MarciaRJohnston
- 252. Another translation example Updates are needed to your content. HowToWriteEverything.com @MarciaRJohnston
- 253. Another translation example Updates are needed to your content. HowToWriteEverything.com @MarciaRJohnston 6 words
- 254. Another translation example Updates are needed to your content. HowToWriteEverything.com @MarciaRJohnston 6 words
- 255. Another translation example Updates are needed to your content. Your content needs updating. HowToWriteEverything.com @MarciaRJohnston 6 words
- 256. Another translation example Updates are needed to your content. 6 words Your content needs updating. 4 words HowToWriteEverything.com @MarciaRJohnston
- 257. Another translation example Updates are needed to your content. 6 words Your content needs updating. 4 words HowToWriteEverything.com @MarciaRJohnston
- 258. Another translation example Updates are needed to your content. 6 words Your content needs updating. 4 words 2 words HowToWriteEverything.com @MarciaRJohnston
- 259. Another translation example Updates are needed to your content. 6 words Your content needs updating. 4 words 2 words HowToWriteEverything.com @MarciaRJohnston
- 260. Another translation example Updates are needed to your content. 6 words Your content needs updating. 4 words 2 words Translation savings: 1 sentence, 1 language ! 10,000 sentences, 1 language ! 10,000 sentences, 25 languages HowToWriteEverything.com @MarciaRJohnston $ 0.50 $ 5,000.00 $ 125,000.00
- 261. Another translation example Updates are needed to your content. 6 words Your content needs updating. 4 words 2 words Translation savings: 1 sentence, 1 language ! 10,000 sentences, 1 language ! 10,000 sentences, 25 languages HowToWriteEverything.com @MarciaRJohnston $ 0.50 $ 5,000.00 $ 125,000.00
- 262. It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. HowToWriteEverything.com @MarciaRJohnston
- 263. It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. HowToWriteEverything.com @MarciaRJohnston
- 264. It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. HowToWriteEverything.com @MarciaRJohnston
- 265. It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. HowToWriteEverything.com @MarciaRJohnston
- 266. It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. HowToWriteEverything.com @MarciaRJohnston
- 267. It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. HowToWriteEverything.com @MarciaRJohnston
- 268. It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. HowToWriteEverything.com @MarciaRJohnston
- 269. It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. 15-word reduction x 10,000 sentences x 25 languages saves ... HowToWriteEverything.com @MarciaRJohnston
- 270. It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. 15-word reduction x 10,000 sentences x 25 languages saves ... $ 937,500.00 HowToWriteEverything.com @MarciaRJohnston
- 271. It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. 15-word reduction x 10,000 sentences x 25 languages saves ... $ 937,500.00 A cool mill. HowToWriteEverything.com @MarciaRJohnston
- 272. This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace. The blue bristles have turned half white. HowToWriteEverything.com @MarciaRJohnston
- 273. This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace. The blue bristles have turned half white. HowToWriteEverything.com @MarciaRJohnston
- 274. This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace. The blue bristles have turned half white. HowToWriteEverything.com @MarciaRJohnston
- 275. Bet you didn’t miss the headline I deleted. This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace. The blue bristles have turned half white. HowToWriteEverything.com @MarciaRJohnston
- 276. It’s mind-boggling to consider what TIGHTENING that dramatic would do to IMPROVES KEYWORD DENSITY. HowToWriteEverything.com @MarciaRJohnston
- 277. It’s mind-boggling to consider what TIGHTENING that dramatic would do to IMPROVES KEYWORD DENSITY. HowToWriteEverything.com @MarciaRJohnston
- 278. It’s mind-boggling to consider what TIGHTENING that dramatic would do to IMPROVES KEYWORD DENSITY. HowToWriteEverything.com @MarciaRJohnston
- 279. It’s mind-boggling to consider what TIGHTENING that dramatic would do to IMPROVES KEYWORD DENSITY. HowToWriteEverything.com @MarciaRJohnston
- 280. Adjectives • absolutely certain, absolutely essential, absolutely guaranteed, completely necessary, totally sure • bald-headed • best ever, first ever • blue in color, few in number, long in duration, nubbly in texture, round in shape, slovenly in appearance, short in height, slow in speed, small in size, tall in stature • booked solid • exact same, same exact, same identical • filled to capacity • incredible to believe, visible to the eye, warm to the touch HowToWriteEverything.com @MarciaRJohnston
- 281. Nouns • actual experience, actual fact • added bonus • advance notice, advance planning, advance preview, advance reservations, advance warning • all-time favorite, all-time record • alternative choice • anonymous stranger • annual anniversary • armed gunman • artificial prosthesis • autobiography of her own life, biography of his life HowToWriteEverything.com @MarciaRJohnston
- 282. Nouns • actual experience, actual fact • added bonus • advance notice, advance planning, advance preview, advance reservations, advance warning • all-time favorite, all-time record • alternative choice And that’s just • anonymous stranger the a’s. • annual anniversary • armed gunman • artificial prosthesis • autobiography of her own life, biography of his life HowToWriteEverything.com @MarciaRJohnston
- 283. Verbs • add an additional • aid and abet, cease and desist, pick and choose • allow you to be able to • always include • ask the question • assemble together, attach together, blend together, collaborate together, combine together, confer together, connect together, cooperate together, fuse together, gather together, join together, integrate together, meet together, merge together, mingle together, mix together, pool together, share together, splice together HowToWriteEverything.com @MarciaRJohnston
- 284. Odds and Ends • 6 a.m. in the morning, 10 p.m. in the evening, twelve noon, twelve midnight • and etc. • ATM machine, GOP party, GRE exam, HIV virus, ISBN number, LCD display, PIN number, RAM memory, UPC code—and my favorite: Please RSVP HowToWriteEverything.com @MarciaRJohnston
- 288. HA-llo. DEE-na. DEES eez your MAH-ther. HowToWriteEverything.com @MarciaRJohnston
- 289. More on redundancy … www.HowToWriteEverything.com/ Annals-of-Redundancy-Annals/ HowToWriteEverything.com @MarciaRJohnston
- 291. Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch HowToWriteEverything.com @MarciaRJohnston
- 293. Story time Water dispenser HowToWriteEverything.com @MarciaRJohnston
- 294. Buttons Story time Water dispenser HowToWriteEverything.com @MarciaRJohnston
- 295. Quick reference Buttons Story time Water dispenser HowToWriteEverything.com @MarciaRJohnston
- 296. Looks easy enough. HowToWriteEverything.com @MarciaRJohnston
- 297. Concise = good ... right? HowToWriteEverything.com @MarciaRJohnston
- 298. Ready for a video? HowToWriteEverything.com @MarciaRJohnston
- 299. Ready for a video? (You’ll have to pretend.) HowToWriteEverything.com @MarciaRJohnston
- 300. Hey, Rick, would you bring me a glass of room-temperature water? HowToWriteEverything.com @MarciaRJohnston
- 301. Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) HowToWriteEverything.com @MarciaRJohnston
- 302. Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass HowToWriteEverything.com @MarciaRJohnston
- 303. Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Instructions HowToWriteEverything.com @MarciaRJohnston
- 304. Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Instructions Button HowToWriteEverything.com @MarciaRJohnston
- 305. Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Instructions Button Water HowToWriteEverything.com @MarciaRJohnston
- 306. Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Instructions Button Water HowToWriteEverything.com @MarciaRJohnston Dump
- 307. Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Instructions Button Water Read again HowToWriteEverything.com @MarciaRJohnston Dump
- 308. Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Instructions Button Water Read again Exasperation HowToWriteEverything.com @MarciaRJohnston Dump
- 309. Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Read again Exasperation Instructions Button Water Try again HowToWriteEverything.com @MarciaRJohnston Dump
- 310. Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Read again Exasperation Instructions Button Try again Try again Water HowToWriteEverything.com @MarciaRJohnston Dump
- 311. Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Read again Exasperation Instructions Button Water Try again Try again Dump again HowToWriteEverything.com @MarciaRJohnston Dump
- 312. Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Read again Exasperation Instructions Button Water Dump Try again Try again Dump again Try again HowToWriteEverything.com @MarciaRJohnston
- 315. If conciseness doesn’t fix it, change what you’re saying. HowToWriteEverything.com @MarciaRJohnston