The document discusses Dell's strategy and people philosophy. It outlines Dell's history from its founding in 1984 to going private in 2013. Dell's strategy focuses on being the leading provider of end-to-end scalable solutions. Its people strategy of "Inspiring Leaders, Winning Together & Entrepreneurial Spirit" aims to unlock the potential of its team members. Relationships are emphasized as foundational to Dell's business model and brand based on its direct sales heritage.
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Dell - Internal Use - Confidential
Our Heritage
1984
Michael Dell
founded PC's
Limited with
$1,000
2001
Dell becomes the
No. 1 computer
systems provider
worldwide
1988
After just four
years, Dell
completes its initial
public offering
1992
Dell debuts on the
Fortune 500
2009
Dell acquires
Perot Systems
2013
Dell goes private
3. Dell - Internal Use - Confidential3 Human Resources
A common framework guides our multi-year
strategy
Unlick the full potential
of our team members for
our business
Stable & Focused
on Long Term
Supporting & Delivering
our Purpose
Business
Strategy
Desired
Outcome
People and
Organization
Annual
Multi-Year
People
Strategy
Business
Strategy
Brand
Strategy
Enduring
Purpose
Values
Customers People Partners
Com-
munities
Planet
Transformation Pillars
• Profitably growing our foundation
• Building our solutions portfolio
• Improving our customer reach and
experience
Key Enablers
• People
• Brand
• Business architecture &
processes
Delivering technology solutions that enable people everywhere to
grow, thrive and reach their full potential.
Delivering results that make a positive difference
Leading with openness and optimism
Winning with integrity
Business Strategy: The leading provider of end to end scalable solutions
Brand Strategy: The Power to Do More
People Strategy: Inspiring Leaders, Winning Together & Entrepreneurial
Spirit
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Our
customers’
imperatives
Our
end-to-end
portfolio
Deliver technology solutions that enable people everywhere
to grow, thrive and reach their full potential
Our
purpose
Our
differentiated
strategy
Superior relationship
model
Efficient, simple
and affordable
Practical
innovation
The leading provider of end-to-end scalable solutions
Dell Business Strategy – Bringing it all Together
Connecting
END USERS
Integrating and
optimizing the
ENTERPRISE
Simplifying and
securing through
SOFTWARE
Accelerating
innovation with
SERVICES
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We must begin with our purpose
Delivering
technology solutions
that enable people
everywhere
to grow and thrive
We all grow
and thrive in
relationships
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Relationships are not
an abstract concept
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Relationships are part of our
lives every day
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Relationships are the
foundation
of our business
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Dell - Internal Use - Confidential
9
Relationships are at the heart of our
brand—and true to our heritage
The Direct Model
”You actually get to have a
relationship with the
customer” Michael Dell, HBR (1998)
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10
Relationships
begin with our
team members
11. Dell - Internal Use - Confidential11 Human Resources
Our people philosophy
Relationship
Potential
To build enduring
relationships with our
team members
everywhere
Inspiring all of us to embrace and
live Dell’s purpose in everything
we do
12. Dell - Internal Use - Confidential12 Human Resources
People Strategy
Our people strategy is the
deliberate choices we make
to unlock the full potential
of our team members for
our business
Our people philosophy guides our multiyear
people strategy
Inspiring Leaders,
Winning Together &
Entrepreneurial Spirit
The leading provider of end
to end scalable solutions
The Power to Do More
Business
Strategy
Desired
Outcome
People and
Organization
Annual
Multi-Year
People
Strategy
Business
Strategy
Brand
Strategy
Enduring
Purpose
Values
Customers People Partners
Com-
munities
Planet
13. Dell - Internal Use - Confidential13 Human Resources
How the people strategy accelerates our
performance and inspires our people
Winning
together
Inspiring
leaders
Entrepreneurial
Spirit
• A higher standard of leadership
• Leaders are passionate about the success of our people
• Inspiring our people to help our customers and our business
achieve full potential
• Maximize the value Dell can create by working together
• Drive breakthrough performance and simplify what we do
• Make it easier to do great work
• Take initiative for shaping ideas and solutions
• Solve challenges faced by our customers, our business and our
company
• Always operate with Dell’s best interests first
Inspiring Leaders,
Winning Together &
Entrepreneurial Spirit
The leading provider of end
to end scalable solutions
The Power to Do More
Business
Strategy
Desired
Outcome
People and
Organization
Annual
Multi-Year
People
Strategy
Business
Strategy
Brand
Strategy
Enduring
Purpose
Values
Customers People Partners
Com-
munities
Planet
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Dell - Confidential
Winning Together
Customer
value creation
Dell
value creation
Dell team
member
value creation
Liquidity Profitability
Growth
Inspiring Leaders,
Winning Together &
Entrepreneurial Spirit
The leading provider of end
to end scalable solutions
The Power to Do More
Business
Strategy
Desired
Outcome
People and
Organization
Annual
Multi-Year
People
Strategy
Business
Strategy
Brand
Strategy
Enduring
Purpose
Values
Customers People Partners
Com-
munities
Planet
15. Dell - Internal Use - Confidential15 Human Resources
Dell Business Model In action
Easiest to choose
• Products shipped in 24 hours* or
delivery aligned to your specific
needs
• Offered at our best values
• The only partner with truly
consistent global offerings
• Only Dell offers Premier Pages
Easiest to buy Easiest to own
• The most secure, manageable,
and reliable business computing
solutions available
• Exclusive Dell Online PC
Diagnostics troubleshooting
• Full suite of best in class support,
configuration, and logistic
services
• Leverage longstanding direct
customer relationships
• Use our deep customer insights to
offer pre-selected business ready
systems to meet your needs
• Software and peripheral offerings
hand selected to complete your
solution
Inspiring Leaders,
Winning Together &
Entrepreneurial Spirit
The leading provider of end
to end scalable solutions
The Power to Do
More
Business
Strategy
Desired
Outcome
People and
Organization
Annual
Multi-Year
People
Strategy
Business
Strategy
Brand
Strategy
Enduring
Purpose
Values
Customers People Partners
Com-
munities
Planet
16. Dell - Internal Use - Confidential16 Human Resources
Entrepreneurial
spirit
Winning
together
Inspiring
leaders
• Demonstrates unwavering
commitment to a higher standard
of inspirational leadership for
yourself and Dell
• Recognized as a genuine leader that
invests in, and shares accountability
for the success of our team
members and their work
• Brings forward compelling and
credible plans that generate
opportunities for breakthrough
performance
• Focuses maximum energy on
priorities that are aligned with
the company’s direction and will
best position Dell for success
• Proactively looks to simplify
work and find ways to do work
better and faster
• Eager to collaborate, yet takes
personal accountability, for
meeting and exceeding our plans
and goals
• Obsessed with serving our
customers and not allowing barriers
to stop us
• Demonstrates courage and actively
engages in shaping ideas and
solutions that deliver on the
company’s key performance levers
• Always operates with Dell’s best
interests first
Personal
effectiveness
• Consistently delivers results, challenges oneself for continuously improving
performance and contributing to the success of the team
• Builds great relationships, values diverse perspectives, lives our purpose and
values, and is recognized as someone others want to work for and with
• Always figures out a way forward especially in the face of uncertainty and change
Driving to common performance expectations Inspiring Leaders,
Winning Together &
Entrepreneurial Spirit
The leading provider of end
to end scalable solutions
The Power to Do More
Business
Strategy
Desired
Outcome
People and
Organization
Annual
Multi-Year
People
Strategy
Business
Strategy
Brand
Strategy
Enduring
Purpose
Values
Customers People Partners
Com-
munities
Planet
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What we’ve learned so far….
A strong foundation is nothing without infrastructure
Long term focus trumps short term focus
Age old wisdom is true – change takes time
Our future is connected– not siloed
Leadership Matters
Customers are in it for the long term
Tactics can change – but strategy should remain constant