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The 101 Guide to IT Innovation
                    Professor Michael Rosemann
                          Information Systems School
                        Science and Engineering Faculty
                     Queensland University of Technology
                                     Brisbane, Australia
How ambitious are you?
The Innovation Ambition Matrix
                                                                             Transformational
         new                                                                 Management
                                                       Transformational
                                                       Innovation
            markets/customers
             arkets/customers




                                              Adjacent
                                              Innovation



                                  Core
                                  Innovation
       existing

                                existing   products/processes/assets
                                                                       new
Transactional
Management                                                                                        3
                                                                             Nagji, Tuff (2012)
Example
 Process design group with vanilla BPM methodology
 (Six Sigma, lean)

 Developed three distinct services
   Improve (10%)
   Change (30%)
   Innovate (100%)


 Needed to become ‘consciously competent’ to
 reliably deliver innovation as a service

                                                     4
Agenda
 The Drivers of Innovation
 Shortfalls of BPM and EA
 Four Ways to Innovation
 Q&A




                             5
Innovation
Driven by a Problem
Recommendations
Problem-driven Innovation
 Capture and endorse corporate goals (strategic context)
 in your Enterprise Architecture (EA)
 Identify current and future capability gaps
 (capability-based innovation)
 Consider customers’ processes and problems
 Involve all stakeholders in problem identification
 (design innovation)
Innovation
Driven by a Constraint
Constraint-
Constraint-driven Innovation
Example – Tesco, South Korea
Recommendations
Constraint-driven Innovation
 Increase the context-awareness of your EA
 and process models (context-aware BPM)
 Describe where and how contextual changes
 impact your architecture and processes
 Search for constraints offshore
 (reverse innovation)
Recommendations
Opportunity-driven Innovation
 Capture the affordances of these technologies
 (e.g., ‘ability to locate’, ‘democratization of information
 and processes’ )
 Allocate dedicated resources to assess the impact
 of emerging technologies on your architecture and
 processes
 Design architecture and processes
 based on desired capabilities
 (e.g., ‘facial recognition in a
 super market’)
Agenda
 The Drivers of Innovation
 Shortfalls of BPM and EA
 Four Ways to Innovation
 Q&A




                             13
BPM and Innovation
 Design of innovative scenarios is poorly supported
 Ideation relies on brainstorming-like approaches
 Reference models show common, not exciting practice
 Innovation is often not process managed
 Focus is on transactional, not transformational
 capabilities
 More reactive than proactive




                                                       14
EA and Innovation
 Focus on technological assets, not (business)
 capabilities
 Difficult to judge asset utilization (problem)
 Limited capture of environmental context (constraints)
 Lack of consideration of emerging
 affordances (opportunities)




                                                          15
Innovation Latency
             Business         Problem, Constraint,
                Value         Opportunity emerges



Value lost                            Innovation
through                               potential      Innovation
                                      is noticed     analysis is
innovation
                                                     conducted        Innovation
latency                                                               is adopted




                             Data       Analysis     Implementation          Time
                             Latenc     Latency      Latency
                             y
                                        Innovation
                                          Latency



               Inspired by Hackathorn, 2002                                         16
Agenda
 The Drivers of Innovation
 Shortfalls of BPM and EA
 Four Ways to Innovation
 Q&A




                             17
Four Ways to Innovation

                         Derive
                      better practices


  Enhance              Innovate             Create
 current practices                         new practices


                         Utilize
                     potential practices
Four Ways to Innovation

                         Derive
                      better practices


  Enhance              Innovate             Create
 current practices                         new practices


                         Utilize
                     potential practices
Enhance: Exercise
 You are in charge for the
 process “Visiting tourists
 at the Empire State
 Building”.


 What is your objective?


 How do you improve
 this process?
Enhance Example




  Wait   Pay   Wait   Go Up   Enjoy   Leave
Enhance – ELIMINATE (1)




  Wait   Pay   Wait   Go Up   Enjoy   Leave
Enhance – RESEQUENCE (7)




  Wait   Pay   Wait   Go Up   Enjoy   Leave
Four Ways to Innovation

                         Derive
                      better practices


  Enhance              Innovate             Create
 current practices                         new practices


                         Utilize
                     potential practices
Process Derivation
Example
 An Indian software vendor receives 1.6m job applications pa
 They intend to hire 22,000 employees
 What can they learn from a bank’s mortgage process?
 ….or the editorial process of a prestigious scientific journal?
Exemplary Derivation Patterns
• Need for selecting applicants for scarce resources
  • Pre-approval (mortgage application)
• Long waiting time for customers
  • Price-driven customer triage (airline)
• Provision of resource utilisation
  • Usage-based pricing (car park)
• Dependence on customer input
  • Automation and pre-filling (Air France)
• Two-sided market
  • Brokering demand and supply (Apple)
                                                       26
Four Ways to Innovation

                         Derive
                      better practices


  Enhance              Innovate             Create
 current practices                         new practices


                         Utilize
                     potential practices
Mobility as a service….
The Utilization Differential
•   Assume you drive 15,000 kms in your car per year
•   Assume the average speed is 50 kms/hr
•   You are driving the car for roughly 300 hours
•   There are 8,760 hours in the year
•   car utilization = 3.4%
•   If your car were a service, that untapped 96.6%
    becomes a source of value
    • Commercialization of idle time (revenue)
    • Share acquisition, operation, maintenance costs

                                        Henry Chesbrough (2012)

                                                                  29
Utilization
Search for Positive Outliers
Four Ways to Innovation

                         Derive
                      better practices


  Enhance              Innovate             Create
 current practices                         new practices


                         Utilize
                     potential practices
Design Innovation at the
‘World’s Greatest Bank’




                           32
Takeaways
              Innovation              Innovation
              Dimension               Techniques
Enhancement                15 Improvement Patterns
                           (see conference web page)

Derivation                 Derivation Patterns, Case Studies,
                           Benchmarks, Reference Models

Utilization                Utilization Patterns (People, Data,
                           Systems, Resources), Positive
                           Outliers
Creation                   Six Hats, (Open) Brainstorming,
                           Crowdsourcing, Customer-led
                           Innovation, Creativity Techniques
Michael Rosemann
Information Systems School
Science and Engineering Faculty
Queensland University of Technology

e m.rosemann@qut.edu.au
w www.michaelrosemann.com
t ismiro

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The 101 Guide to IT Innovation

  • 1. The 101 Guide to IT Innovation Professor Michael Rosemann Information Systems School Science and Engineering Faculty Queensland University of Technology Brisbane, Australia
  • 3. The Innovation Ambition Matrix Transformational new Management Transformational Innovation markets/customers arkets/customers Adjacent Innovation Core Innovation existing existing products/processes/assets new Transactional Management 3 Nagji, Tuff (2012)
  • 4. Example Process design group with vanilla BPM methodology (Six Sigma, lean) Developed three distinct services Improve (10%) Change (30%) Innovate (100%) Needed to become ‘consciously competent’ to reliably deliver innovation as a service 4
  • 5. Agenda The Drivers of Innovation Shortfalls of BPM and EA Four Ways to Innovation Q&A 5
  • 7. Recommendations Problem-driven Innovation Capture and endorse corporate goals (strategic context) in your Enterprise Architecture (EA) Identify current and future capability gaps (capability-based innovation) Consider customers’ processes and problems Involve all stakeholders in problem identification (design innovation)
  • 10. Recommendations Constraint-driven Innovation Increase the context-awareness of your EA and process models (context-aware BPM) Describe where and how contextual changes impact your architecture and processes Search for constraints offshore (reverse innovation)
  • 11.
  • 12. Recommendations Opportunity-driven Innovation Capture the affordances of these technologies (e.g., ‘ability to locate’, ‘democratization of information and processes’ ) Allocate dedicated resources to assess the impact of emerging technologies on your architecture and processes Design architecture and processes based on desired capabilities (e.g., ‘facial recognition in a super market’)
  • 13. Agenda The Drivers of Innovation Shortfalls of BPM and EA Four Ways to Innovation Q&A 13
  • 14. BPM and Innovation Design of innovative scenarios is poorly supported Ideation relies on brainstorming-like approaches Reference models show common, not exciting practice Innovation is often not process managed Focus is on transactional, not transformational capabilities More reactive than proactive 14
  • 15. EA and Innovation Focus on technological assets, not (business) capabilities Difficult to judge asset utilization (problem) Limited capture of environmental context (constraints) Lack of consideration of emerging affordances (opportunities) 15
  • 16. Innovation Latency Business Problem, Constraint, Value Opportunity emerges Value lost Innovation through potential Innovation is noticed analysis is innovation conducted Innovation latency is adopted Data Analysis Implementation Time Latenc Latency Latency y Innovation Latency Inspired by Hackathorn, 2002 16
  • 17. Agenda The Drivers of Innovation Shortfalls of BPM and EA Four Ways to Innovation Q&A 17
  • 18. Four Ways to Innovation Derive better practices Enhance Innovate Create current practices new practices Utilize potential practices
  • 19. Four Ways to Innovation Derive better practices Enhance Innovate Create current practices new practices Utilize potential practices
  • 20. Enhance: Exercise You are in charge for the process “Visiting tourists at the Empire State Building”. What is your objective? How do you improve this process?
  • 21. Enhance Example Wait Pay Wait Go Up Enjoy Leave
  • 22. Enhance – ELIMINATE (1) Wait Pay Wait Go Up Enjoy Leave
  • 23. Enhance – RESEQUENCE (7) Wait Pay Wait Go Up Enjoy Leave
  • 24. Four Ways to Innovation Derive better practices Enhance Innovate Create current practices new practices Utilize potential practices
  • 25. Process Derivation Example An Indian software vendor receives 1.6m job applications pa They intend to hire 22,000 employees What can they learn from a bank’s mortgage process? ….or the editorial process of a prestigious scientific journal?
  • 26. Exemplary Derivation Patterns • Need for selecting applicants for scarce resources • Pre-approval (mortgage application) • Long waiting time for customers • Price-driven customer triage (airline) • Provision of resource utilisation • Usage-based pricing (car park) • Dependence on customer input • Automation and pre-filling (Air France) • Two-sided market • Brokering demand and supply (Apple) 26
  • 27. Four Ways to Innovation Derive better practices Enhance Innovate Create current practices new practices Utilize potential practices
  • 28. Mobility as a service….
  • 29. The Utilization Differential • Assume you drive 15,000 kms in your car per year • Assume the average speed is 50 kms/hr • You are driving the car for roughly 300 hours • There are 8,760 hours in the year • car utilization = 3.4% • If your car were a service, that untapped 96.6% becomes a source of value • Commercialization of idle time (revenue) • Share acquisition, operation, maintenance costs Henry Chesbrough (2012) 29
  • 31. Four Ways to Innovation Derive better practices Enhance Innovate Create current practices new practices Utilize potential practices
  • 32. Design Innovation at the ‘World’s Greatest Bank’ 32
  • 33. Takeaways Innovation Innovation Dimension Techniques Enhancement 15 Improvement Patterns (see conference web page) Derivation Derivation Patterns, Case Studies, Benchmarks, Reference Models Utilization Utilization Patterns (People, Data, Systems, Resources), Positive Outliers Creation Six Hats, (Open) Brainstorming, Crowdsourcing, Customer-led Innovation, Creativity Techniques
  • 34. Michael Rosemann Information Systems School Science and Engineering Faculty Queensland University of Technology e m.rosemann@qut.edu.au w www.michaelrosemann.com t ismiro