Talk Presented at BarbadosSEO.
Each page on this deck was an animation. This is a static version for sharing purposes.
Every business and brand are completely different, so one checklist does not suffice.
These are strategy ideas that must be aligned to a wide organisation plan and work in coordination with other departments within your organisation.
5. Reasons
• Traffic from an specific country
• Viral PR campaign that generates big demand
in an specific product
• Growing sales figures from an specific region
or country
13. GA DATA ANALYSIS OF FOREIGN COMPETITORS INTERNATIONAL KEYWORD RESEARCH
• Where is your most converting traffic
coming from
• Identification of traffic potential in a
foreign market
Check in the countries you have the most
conversions and traffic from who are your
main organic competitors.
From the following perspectives:
• SEO
• Content Strategy
• Brand & Authority
• Countries that speak the same language
• Divide those countries by regions
• Work with Native speakers
• Identify language fusions and linguistic
phenomena
• Synonyms
• Trends
14.
15. How does your target persona looks
per region based on what defines your
brand?
This study will determine categories,
products available for various regions
in the world.
16.
17. 0 2 40 60
16 to 24
25 to 34
35 to 44
45 to 54
55 to 64
% of users who use each channel for online brand
research
Search Engines
Search Engines
Search Engines
Search Engines
Search Engines
Social Networks
Social Networks
Social Networks
Social Networks
Social Networks
46.1%
49.6%
47.9%
46.8%
49.4%
42.9%
54.1%
36.1%
57.0%
28.4%
Source: GWI -
Global Survey Q3 2021
29. More on Hreflang
<meta http-equiv="content-
language"content="en-us">
<link rel="alternate" hreflang="en-us"
href="https://brand.com"/>
Content - language Meta tag
HTML lang attribute:
Hreflang attribute
Alternatively:
<html lang="en-us">
35. Core Market Entry
Analysis
Description Common biases How to Tackle it
Business model
Geographic area to serve Over confidence
Existing competitors in the market