Talk given at the Silicon Valley Lean Product Meetup in May 2015. Summary of talk: We are very excited to host Marieke McCloskey from UserTesting. She will share advice on how to build products that people love by spending time in the product discovery phase understanding who your users are and how they might use and react to your product. Marieke will share fast and cheap ways to validate design concepts through prototyping and remote unmoderated research.

1. Rapid Prototyping & UserTesting
Marieke McCloskey, Director of Research
May 28, 2015

2. Meal Planning and Grocery List Android App

3. Food Planner Android App

5. theoatmeal.com

7. get inside your users’ heads

8. Video: http://bit.ly/1dCgtpq

9. Video:http://bit.ly/1KtP1o1

10. Let me in! I
want to do UX
Research!

11. I’m a UX
superhero! There
are so many great
questions I can
answer!

12. Idea generation & validation
● What are people using now? How are they using it?
● What else are they using?
● What works and doesn’t about our current system?
● What do they need?
● Does my idea meet that need?
● Are we on the right track?

13. Climatepsychologyincartoonshttp://grist.org

14. Lean UX
Think
CHeck
Make

15. ● Show your prototype to your target users
● Ask them to perform an activity
● Ask them to describe what they think would happen on
non-interactive elements
How to validate your ideas quickly

16. ● Basic flow and key features
● Breadth of offering
● Menu items and link labels
What to test

17. But you can do
so many other
types of studies!
Current

18. Idea A
“I don’t know if I’d use
the word configure...It
doesn’t sound
consumer friendly.”
“That’s really helpful,
especially for people
new to UserTesting”
What about
prototypes and
multi-channel?
“This is a little broad.
I’d want to be able to
learn more. ”
Video: http://bit.ly/1BuUCW0

19. Idea B
Misunderstood to
be demographics
“It’s kind of all
jumbled on one
page, but it’s
probably faster.”
“Seems like I could choose
more than 1.”
“That’s really
simple and the
to the point.
There’s really
no better way
of explaining
that.”

20. “That would be really good.”
“Not sure what
this is”
Idea A V2
“I’d love to
see what
step I’m in. I
have no idea
how many
steps it’s
going to be.”
Video: http://bit.ly/1J9bs4I

21. “Do we really want people
doing tests while they’re
driving or on their bike. That
seems a little dangerous?”
Idea B v2
“At home for sure, but will
people be willing to take
tests at work? I really don’t
know.”
“Can you explain this? Is
there extra cost involved? I
would want to know if I’m
going to be paying more.”
Video: http://bit.ly/1GK9xls

22. ● People won’t provide feedback
● We need the final visual design
● It must be interactive
Common misconceptions

23. Use whatever you can make changes in quickly
Benefit of sketching:
● Collaborative
● Elicits feedback
Doesn’t have to be a sketch
Great Resource: Design Better And Faster With Rapid Prototyping - Smashing Magazine

24. Good: Testing 1x during project, ad hoc changes
testing design changes

25. Better: “3 on Thursdays”, frequent changes
testing design changes

26. Best: Rapid prototyping & testing days
testing design changes

27. How UserTesting Works
Diverse PanelScreen + Video Recording Cloud-based
Console
1 hour laterMany at once

33. Unmoderated remote rapid design & testing
testing design changes

35. Fullblogpost:www.usertesting.com/blog/2014/12/04/launch-mvp

36. Challenge: Spend a day rapid prototyping
● 10am: Sketch
● 11am: Create a UserTesing account, set up study, and use
code “LeanProdMeetup” for 3 free credits
● 11.30am: Run study with 2 participants during lunch
● 1pm: Watch videos, discuss, make changes
● 2pm: Run study with 1 participant
● 3.30pm: Watch videos, discuss, and make changes

37. Questions? Please contact me!
Marieke McCloskey
Director of Research
marieke@usertesting.com