Personal Information
Entreprise/Lieu de travail
Johannesburg Area, South Africa, Gauteng South Africa
Profession
Trusted Advisors
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.markschefermann.co.za
À propos
My passion is strategy and fundamental consumer insights. There is a misconception in the industry that the future is "digital", it's not. Rather, the future is about marketing strategically in a digital world. Things like digital media and social media should be hygiene factors by now.
I am not a fan of "marketing" in the traditional sense because it is usually a situation where a marketing team is expected to sell a product or service that was created to fulfill a business need or requirement and is usually something a customer doesn't event want or need. Marketers then have to spend large sums of money trying to convince people using deceptive tactics that they need this product.
Mots-clés
marketing
digital strategy
organisation structures
it web digital summit
digital conference
exponential organisations
conference
it web
digital
social media
strategy
how to compile a marketing strategy
marketing strategy
ps of marketing
communication
advertising and marketing
digital landscape
Tout plus
Présentations
(2)J’aime
(3)What is Digital Strategy?
Julian Cole
•
il y a 11 ans
Branding in the digital age
We are Blossom
•
il y a 13 ans
JWT: 100 Things to Watch in 2013
J. Walter Thompson Intelligence
•
il y a 11 ans
Personal Information
Entreprise/Lieu de travail
Johannesburg Area, South Africa, Gauteng South Africa
Profession
Trusted Advisors
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.markschefermann.co.za
À propos
My passion is strategy and fundamental consumer insights. There is a misconception in the industry that the future is "digital", it's not. Rather, the future is about marketing strategically in a digital world. Things like digital media and social media should be hygiene factors by now.
I am not a fan of "marketing" in the traditional sense because it is usually a situation where a marketing team is expected to sell a product or service that was created to fulfill a business need or requirement and is usually something a customer doesn't event want or need. Marketers then have to spend large sums of money trying to convince people using deceptive tactics that they need this product.
Mots-clés
marketing
digital strategy
organisation structures
it web digital summit
digital conference
exponential organisations
conference
it web
digital
social media
strategy
how to compile a marketing strategy
marketing strategy
ps of marketing
communication
advertising and marketing
digital landscape
Tout plus