Did you know that according to the online ad network, Chitika, users referred to your site from Facebook are nearly twice as loyal as those referred from Google? But the real question is how are you optimizing your search engine optimization (SEO) strategy to take advantage of social media to drive ROI?
Mark Scholl, president of EnginePoint Marketing, and Jeff Ivany, interactive services director of Conrad Phillips Vutech, will answer these questions and more as they lead a discussion on Maximizing Search Engine Optimization with Social Media. Both bring deep experience working on SEO initiatives with major brands from Nationwide Children's Hospital, Honda, Goodwill Industries. You will walk away with:
:: Direction and knowledge on how to effectively evaluate and streamline your own search and social media strategies.
:: A basic understanding of the current search and social media landscape.
:: How search and social media can work together to further leverage your interactive marketing objectives.
:: Ideas on how to implement a combined search and social media strategy.
Note: If you are interested in having someone from EnginePoint Marketing or Conrad Phillips Vutech present this topic at your organization or conference, please contact us. Our presentations are designed more for the personal touch with our presenters.
12. Context Search Marketing Using search engines as a marketing channel via Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Social Media Using tools such as Facebook & Twitter for communication
34. Measurement Search can be effectively measured for ROI Social lacks refined methods of measurement
35. Search Analytics Social Media The WHAT The WHY Impressions/Clicks Attitudinal Cost per Acquisition Qualitative Click-Thru Rate Buzz Lift in Traffic Retweets Page Views Time Spent Sentiment Reach Visits
36. Remember Refresh content often Point Social properties to your website Don’t point Search campaign to social properties You can follow social media without being a content creator
37. Thanks! Mark A. Scholl EnginePoint Marketing® P: 304-1736 E: mscholl@enginepoint.com T: MarkScholl Jeff Ivany Conrad Phillips Vutech® P: 224-3887 E: Jeff@cpvinc.com T:JeffIvany
Notes de l'éditeur
More than ever clients are asking us to put together search and social media strategies, or advise them on how to do so themselves.
Digg, Delicious, FourSquare,BrightKite, etc…
Also shows Last 30 Days…Use this info to power SEM changes.
A savvy marketer can use data to influence all kinds of things. We are just showing you a few specific ways search and social data can influence the other. When to talk and when to listen
Highest searched keywords are still facebook, youtube, and jessicasimpson.
Not everyone is doing itYou pay with an investment of time.
Who are you trying to reachCan they be reach with search and/or social media?
Search is now a mature channel, thus there are lots of tools to measure how well it’s workingSocial is not yet a mature channel