What if every physical object had the ability to communicate with your customers and fans and bring them deeper into your activation, with one simple click? That’s the idea behind the Physical Web, an open-source platform meant to give every object a URL via a beacon that does not require a custom application. Learn how the Physical Web, a more cost-effective solution than most proximity-based beacon + app deployments, will redefine how we interact with objects we’re surrounded by every day.
45. #physicalweb | @wondermakr
APP BEACONS PHYSICAL WEB BEACONS
• Communicate only
with mobile apps
!
• Proprietary
!
• Less data passed
!
• Public signal
!
• No API
!
!
!
!
!
• Communicates with mobile apps
and browsers
!
• Open source
!
• More data passed
!
• Can be secured for authorized
users
!
• Multiple APIs
88. #physicalweb | @wondermakr
WHY EXPLORE THE PHYSICAL WEB?
• The Physical Web is a new dimension of the Internet
!
• It’s where the Internet of Things intersects the World Wide
Web
!
• It’s the next big thing after apps
!
• It’s a fundamentally new way for consumers to interact with
anything
!
• It’s a platform primed for yet unimagined new innovations
!
• It’s an awesome new place to develop