Countries like the US, Canada, the UK, Germany, Japan and Australia are current hotspots for MPOS technology due to high investment as well as favourable market drivers such as rising card penetration, smart-phone and internet users. Read on to explore more.
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Introduction to Report
Number of Pages: 81
Geography Coverage: Global
Available Format: PDF
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About the Report
MPOS technology is spreading at a very fast pace
across the key economic regions of the
globe, including developed and emerging markets
with a number of startup organizations as well as
established players in the payment industry who
have chosen to venture into this sector.
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Research Findings
Countries like the US, Canada, the UK, Germany, Japan
and Australia are current hotspots for MPOS technology
due to high investment as well as favorable market drivers
such as rising card penetration, smart-phone and internet
users. The adoption of this technology in emerging
economies such as India, China, Brazil and Russia is also
beginning to catch up. They are fast becoming key areas of
future investment due to a combination of the positive
macroeconomic factors and the favorable demographics.
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Key Figures
Recent technological innovations have allowed turning
smart-phones and tablets, which run on platforms such as
Apple’s iOS, Blackberry and Android, to be used as MPOS
systems. Many providers of MPOS solutions provide
dongles, which can be attached to a smart-phone through
the headphone jack, a USB port or a proprietary
connector, capable of reading card information.
During 2011-2012, the global MPOS industry registered
significant growth in terms of the volume of terminals in
operation, registering an annual growth of 111%. Driven by
the high adoption in emerging markets, the industry is
further expected to expand at a CAGR of 42.7% over the
next four years.
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Factors of Growth
Increases customer convenience.
Reduction of cost.
Higher sales.
Ability to tap seasonal demand.
Competitive differentiation.
Affordability by micro and small business operators.
Flexibility of payment on the go.
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Target Audience
Financial service & MPOS companies.
Suppliers to financial service companies.
Contractor research organizations.
Trade body, academia or other industry observers
Companies involved at any stage in the
manufacturing, procurement and marketing process.
Marketing and advertising agencies.
Technology Companies.
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Reason to Buy
1. Receive a comprehensive analysis of the size and
future growth prospects of the technology market.
2. Understand analysis on the various market drivers and
key challenges.
3. Understand detailed analysis of the business strategies
adopted by key players in the market to expand their
customer base and operations.
4. Review a global snapshot of MPOS technology and its
adoption in various regions across the world.
5. Save funds by narrowing budget allocation for online
and digital marketing.
6. Gain an edge by reviewing case studies showcasing the
impact of MPOS adoption and detailed analysis of
competitor landscape along with their business
strategies.
For more details regarding Report coverage see the last slide
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foresight-report-mobile-point-sale-technology
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