Thanks to Agile marketing I published over 200 articles in one year, all without ever sleeping under my desk. Here are the tools and practices that can help you deliver at scale without sacrificing your life outside the office.

1. My Year of 200 Articles
How Agile Marketing Kept Me From Sleeping Under My Desk
Andrea Fryrear
President and Lead Trainer
AgileSherpas
@andreafryrear

2. @andreafryrear

3. #mpb2b | @andreafryrear

4. #mpb2b | @andreafryrear

5. Over 22,000
words per
month.
Siriusly.
#mpb2b | @andreafryrear

6. #mpb2b | @andreafryrear

7. Headline
#mpb2b | @andreafryrear

8. AGILE TO THE RESCUE!

9. How Not to Sleep Under Your Desk
1. Building Your Backlog
2. Visualizing the Workflow
3. Work in Progress (WIP) Limits
4. Sprints and Content Teams
#mpb2b | @andreafryrear

10. #mpb2b | @andreafryrear
Agile is a
Mindset
Described
by 4
Values
Defined
by 12
Principles
Manifested through
Unlimited Number
of Practices
Mindset Values Principles Practices

11. BUILDING YOUR BACKLOG

12. #mpb2b | @andreafryrear

13. How Can Content Creators Use It?

14. #mpb2b | @andreafryrear

15. #mpb2b | @andreafryrear

17. Related Stories
Coffee tips/trick infographic
Video series on breakfast
Listicle - reasons to eat in the
AM

18. Who Contributes?
#mpb2b | @andreafryrear

20. VISUALIZING WORKFLOW

21. #mpb2b | @andreafryrear

22. Backlog Creation Review Publish Done
#mpb2b | @andreafryrear

23. Backlog Creation Review Publish Done
#mpb2b | @andreafryrear

24. The Pen is Mightier...
Backlog Creation Editing Done Ready PEN
#mpb2b | @andreafryrear

25. Backlog Creation Editing Done Ready PEN
#mpb2b | @andreafryrear

26. WORK IN PROGRESS LIMITS

27. Backlog Creation Editing Done Ready PEN
WIP limit: 3 WIP limit: 1WIP limit: 10
What Comes Out?
#mpb2b | @andreafryrear

28. To do Doing
1
Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
#mpb2b | @andreafryrear

29. To do Doing
1
Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
To do Doing
5
Done
WIP Limit Too High
Slow
flow
Tasks often
idleLack of wall
space...
People
never idle
#mpb2b | @andreafryrear

30. To do Doing
2
Done
WIP Limit Just Right
People
sometimes
idle (slack)
Tasks
rarely idle
Fast flow
#mpb2b | @andreafryrear

31. 5 projects
= 75%
time
wasted
Working time available per project
Loss to Context Switching
Percent
Number of Simultaneous Projects

32. Backlog Creation Editing Done Ready PEN
Design
Video
An Alternative Use of WIP Limits
Writing

33. Backlog Creation Editing Done Ready PEN
Writing:
WIP = 3
Design:
WIP = 2
WIP limit: 10
Video:
WIP = 1
An Alternative Use of WIP Limits
#mpb2b | @andreafryrear

34. #mpb2b | @andreafryrear
PRO TIP!
Backlog + WIP limit = Sanity

35. SPRINTS AND CONTENT TEAMS

36. CONTENT BACKLOG SPRINT BACKLOG SPRINT RELEASABLE CONTENT
#mpb2b | @andreafryrear

37. #mpb2b | @andreafryrear

38. #mpb2b | @andreafryrear

39. #mpb2b | @andreafryrear

40. #mpb2b | @andreafryrear

41. #mpb2b | @andreafryrear
SMALL
ASK...

43. #mpb2b | @andreafryrear#mpb2b | @andreafryrear

44. #mpb2b | @andreafryrear#mpb2b | @andreafryrear

45. #mpb2b | @andreafryrear#mpb2b | @andreafryrear
18,446,744,073,709,551,61
5

46. #mpb2b | @andreafryrear
SMALL ASK
BIG

47. Want to Learn More?
Let’s talk: andrea@agilesherpas.com
Free resources galore at AgileSherpas.com
I tweet a lot: @andreafryrear
Ask me anything at the
post presentation huddle!