This presentation is about new trends of logo designing and branding.

1. 2015 Trends Of Logo Designing And Branding

2. A Trendy Creative Logo
• plays a crucial role in displaying the
perspective of a business.
• Innovative techniques are emerging in
the realm of art and design to help
businesses craft visually appealing
logos to reinforce their brands’
presence.

3. Low Polygon Logo Design
• Widely used in wallpapers and
backgrounds
• This technique has come from 3D software
such as Maya, C4D & 3D studio Max.
• It is one of the most popular forms to
create logos as well as icons.

4. Designing Logo with Negative
Space
• A logo design can look stunning with
some simple meaningful elements.
• Over embellishment with intricate
elements make it look rather complex.
• Inclusion of negative space makes a
logo design simple and spectacular.

5. Overlapping Technique in Logo
Design
This new technique has been introduced
recently where two design elements overlap
each other with shading to develop a shadowed
logo design.

6. Use of Bold & Thin Line
• Pen tool is used to design logos with bold and
thin lines.
• This trend is also dominating in the icon
design market.
• Lately, Apple has utilized this trend on its
latest iOS.

7. 3D Metal in Logo Design
This innovative technique offers a metallic
look to the logos similar to the emblems used
in the car logos

8. Usage of Hand lettering &
Calligraphy in Logo Design
Logo
• Designers use this state-of-the-art
technique to design logos for hotel,
restaurants and cafeteria.
• It offers the logos a professional &
sophisticated look!

9. Lino cut & Wood Cut Style in
Logo Design
This technique offers a diverse and
unconventional look to the logo designs.

10. Gradient Mesh & Linear
Gradients in Web Based
Logos
• This type of logos are designed
using colorful gradients and
mesh tool.
• The technique is primarily used
for the web based companies
and applications.

11. Vintage Flourish in Logo
Designs
• These kinds of logo designs have gained
good popularity among photographers,
wedding companies and interior
companies.
• It enhances the decorative look of the
logo.

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