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Mobile payments – today's practice



          '… what if there
  was a payment company that … '




   November 26 2012 –
      Mobile First
Adyen | payments made easy
Agenda


     
           Trends in mobile payments: building the
          promise..
                   •    Who is doing what?
                   •    What are the main themes?
                   •    What to expect?



     
          Trends in mobile payments: what is the
          practice?
                   •   Where are today's transactions?
                   •   What are current successful business models?
                   •   Figures from practical experience
Adyen | payments made easy
Mobile payments are hot stuff...




Adyen | payments made easy
What is the promise?




                                                       1

                             cards
            loyalty                                  ticketing




        peer-2-peer



                                                      local offers




             point-of-sale   local offers
Adyen | payments made easy
Promise has been around some time...




Adyen | payments made easy
Why?


      Smartphones have almost 50% market share in
        some countries, and that share is growing

                                                                   Smartphone as % of
             Smartphone penetration per country                    new phone purchases
     50%                                                          80%
            46%     45%
     40%                     42%
                                         38%
                                                                  60%   63%

     30%                                                                        51%      50%
                                                   28%            40%
     20%

                                                                  20%
     10%

      0%                                                          0%
            US      UK    Netherlands   France   Germany                US     Europe




Adyen | payments made easy
Who?



          Visa


         Google        Mastercard, Citibank



         Paypal


          Serve        American Express, Sprint, Verizon



          ISIS         AT&T, Verizon, T-Mobile




Adyen | payments made easy
Still many open questions...




     
          Who will win the battle of the wallets?


     
          What will be the standards around NFC?


     
          What are the risks of mobile payments?



Adyen | payments made easy
Adyen: day-to-day practice in mobile




Adyen | payments made easy
Adyen mobile payment
                        solution


     
         iOS, Android
     
         Works within apps as well as mobile
         sites
     
         Designed to maximize conversion
     
         Supports one-click (also cross-channel)
     
         PCI-compliant, hosted solution
     
         Can also be used on iPad and Android
         tablets
     
         Uses Adyen's skin technology
        
            Can use merchant
Adyen | payments made easy     layout and branding
Greetz




Adyen | payments made easy
Hunkemoller




Adyen | payments made easy
Pathe




Adyen | payments made easy
Groupon




Adyen | payments made easy
Omoda




Adyen | payments made easy
Figures on actual mobile usage




Adyen | payments made easy
Mobile share on all payments



          Mobile% on total payments is growing fast




Adyen | payments made easy
Share per device


      Ipad is now the largest channel. Android slowly
                          picking up.




Adyen | payments made easy
Conversion per device


              Conversion on iPhone & iPad is highest.




     Conversion is measured as the % of succesfully completed payments
     on the total payment pages served to consumers.




Adyen | payments made easy
RETAIL:   Web vs Tablet vs Mobile



        Tablet significantly outperforms mobile in retail

                              Web         Tablet         Mobile

      Share on total         86.67%       12.15%          1.18%

      Average value          € 118         €124           €106

      Bank transfer           2%           3%              0%

      iDeal                   82%          84%            60%

      Credit card             13%          9%             30%

      Paypal                  3%           4%             10%

      Conversion              78%          65%            52%




Adyen | payments made easy
Thank you!

       roelant.prins@adyen.com



Adyen | payments made easy

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Adyen mobile payment - Mobile First event

  • 1. Mobile payments – today's practice '… what if there was a payment company that … ' November 26 2012 – Mobile First Adyen | payments made easy
  • 2. Agenda  Trends in mobile payments: building the promise.. • Who is doing what? • What are the main themes? • What to expect?  Trends in mobile payments: what is the practice? • Where are today's transactions? • What are current successful business models? • Figures from practical experience Adyen | payments made easy
  • 3. Mobile payments are hot stuff... Adyen | payments made easy
  • 4. What is the promise? 1 cards loyalty ticketing peer-2-peer local offers point-of-sale local offers Adyen | payments made easy
  • 5. Promise has been around some time... Adyen | payments made easy
  • 6. Why? Smartphones have almost 50% market share in some countries, and that share is growing Smartphone as % of Smartphone penetration per country new phone purchases 50% 80% 46% 45% 40% 42% 38% 60% 63% 30% 51% 50% 28% 40% 20% 20% 10% 0% 0% US UK Netherlands France Germany US Europe Adyen | payments made easy
  • 7. Who? Visa Google Mastercard, Citibank Paypal Serve American Express, Sprint, Verizon ISIS AT&T, Verizon, T-Mobile Adyen | payments made easy
  • 8. Still many open questions...  Who will win the battle of the wallets?  What will be the standards around NFC?  What are the risks of mobile payments? Adyen | payments made easy
  • 9. Adyen: day-to-day practice in mobile Adyen | payments made easy
  • 10. Adyen mobile payment solution  iOS, Android  Works within apps as well as mobile sites  Designed to maximize conversion  Supports one-click (also cross-channel)  PCI-compliant, hosted solution  Can also be used on iPad and Android tablets  Uses Adyen's skin technology  Can use merchant Adyen | payments made easy layout and branding
  • 16. Figures on actual mobile usage Adyen | payments made easy
  • 17. Mobile share on all payments Mobile% on total payments is growing fast Adyen | payments made easy
  • 18. Share per device Ipad is now the largest channel. Android slowly picking up. Adyen | payments made easy
  • 19. Conversion per device Conversion on iPhone & iPad is highest. Conversion is measured as the % of succesfully completed payments on the total payment pages served to consumers. Adyen | payments made easy
  • 20. RETAIL: Web vs Tablet vs Mobile Tablet significantly outperforms mobile in retail Web Tablet Mobile Share on total 86.67% 12.15% 1.18% Average value € 118 €124 €106 Bank transfer 2% 3% 0% iDeal 82% 84% 60% Credit card 13% 9% 30% Paypal 3% 4% 10% Conversion 78% 65% 52% Adyen | payments made easy
  • 21. Thank you! roelant.prins@adyen.com Adyen | payments made easy