Azja Express, czyli jakie trendy w digital marketingu zapowiada rynek azjatycki
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Temat podjęty i zaprezentowany 06/06/2017 podczas #ImpactSeminar by Impact Media Polska w Krakowie oraz 23/06/2017 w Warszawie podczas #Socjoevent. Wskazane trendy, mają za zadanie wskazać kierunek rozwoju digital marketingu, ale i pomóc odpowiedzieć na pytanie - quo vadis, video? W prezentacji poruszono temat: video mobile only, livestreaming, short video, all in messaging app, social commerce, mobile commerce, e-commerce. Jeśli masz jakieś pytania, wątpliwości, pomysły - napisz do mnie na martyna@socjomania.pl Na slajdach oraz na osobnej planszy na końcu prezentacji znajduje się zbiór źródeł, wartych przeczytania, jeśli chcemy kontynuować eksplorację trendów na rynku azjatyckim.
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Azja Express, czyli jakie trendy w digital marketingu zapowiada rynek azjatycki
- 1. Azja Express, czyli jakie trendy w video marketingu zapowiada rynek azjatycki Martyna Tarnawska
- 2. In the West, online video means desktop; in Southeast Asia, it’s all about mobile. http://apac.thinkwithgoogle.com/articles/video-southeast-asia-shift-to-mobile-what-it-means-for-marketers.html
- 3. digital marketing driven by ecommerce, not ads mobile-only 1 2 Dlaczego mówimy dziś o Azji?
- 5. Tencent, Alibaba & Baidu https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/209-KP_INTERNET_TRENDS_2017_PAGE Tencent Alibaba Baidu
- 6. Tencent, Alibaba & Baidu
- 7. Outside od Asia https://www.slideshare.net/ActivateInc/think-again-tech-media-outlook-2017-67604099
- 8. Yes, technology is transforming Asian consumerism. But you knew that already. But here’s the catch: technology alone is NOT the point. TrendWatching
- 9. TrendWatching framework for Asia
- 10. #videoonlymobile
- 11. Which online activities are done by people at least as often via a smartphone as computer? http://apac.thinkwithgoogle.com/intl/en/articles/how-southeast-asia-ecommerce-businesses-can-take-brands-to-next-level.html
- 12. The smartphone gap: the percent of people with smartphones, minus the percent of people with PCs http://apac.thinkwithgoogle.com/intl/en/articles/how-southeast-asia-ecommerce-businesses-can-take-brands-to-next-level.html
- 13. 5 of the top 10 countries with the highest smartphone penetration rate in the world are located in Asia. http://apac.thinkwithgoogle.com/intl/en/articles/measuring-asias-mobile-transformation.html
- 14. 30% of time spent on mobile https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/203-KP_INTERNET_TRENDS_2017_PAGE
- 15. Turn your Android smartphone into a 360° VR camera https://www.indiegogo.com/projects/insta360-air-360-vr-clip-on-camera-for-smartphone
- 16. WeChat unveils live-streaming video drone http://spot-message.com/
- 17. Smartphone specializes in selfies http://www.oppo.com/in/smartphone-f1s
- 18. #onlineprimetime
- 19. Online prime-time isn’t a thing anymore http://apac.thinkwithgoogle.com/articles/video-southeast-asia-shift-to-mobile-what-it-means-for-marketers.html
- 20. Mobile is revolutionizing marketing https://www.youtube.com/watch?v=v8M0zpFopYw&index=4&list=PLlXABCJJ704gouCHwn3C9ZltDR5Udcyws
- 22. https://www.slideshare.net/ActivateInc/think-again-tech-media-outlook-2017-67604099 All on messaging
- 23. #shortvideo
- 24. There will be 153 million regularly watching China’s short videos in 2016. This is estimated to reach 242 million by 2017, an increase of 58.2 percent. https://jingdaily.com/short-video-luxury-marketing-china/
- 25. Top Video Streaming App źródło
- 26. Supermarket proves fish freshness via Snapchat Stories https://www.youtube.com/watch?v=2B4KSI_HJmQ
- 27. Ephemeral Korean Snapchat clone Snow https://jrudddigital.com/2016/08/21/is-snapchat-getting-snow-balled-in-asia/
- 29. Short Video x The United Nations https://jingdaily.com/short-video-luxury-marketing-china/
- 30. #livestreaming
- 31. Live-streaming app has 50 million daily users https://www.kuaishou.com/ Kuaishou
- 32. Livestreaming w wydaniu azjatyckim
- 33. Livestreaming w wydaniu azjatyckim
- 34. Top livestreaming apps in China
- 35. Najważniejsze funkcjonalności azjatyckich aplikacji live streaming platform play to strenghts of devices and platforms
- 36. Najważniejsze funkcjonalności azjatyckich aplikacji live streaming digital effects empower streamers with broadcast-enhacing tool platform play to strenghts of devices and platforms
- 37. Najważniejsze funkcjonalności azjatyckich aplikacji live streaming VR & AR embrace VR and emerging video formats digital effects empower streamers with broadcast-enhacing tool platform play to strenghts of devices and platforms
- 38. Najważniejsze funkcjonalności azjatyckich aplikacji live streaming VR & AR embrace VR and emerging video formats digital effects empower streamers with broadcast-enhacing tool platform play to strenghts of devices and platforms gamification encourage active participation
- 39. Najważniejsze funkcjonalności azjatyckich aplikacji live streaming VR & AR embrace VR and emerging video formats digital effects empower streamers with broadcast-enhacing tool platform play to strenghts of devices and platforms gamification encourage active participation community leverage the features of social networks
- 40. Najważniejsze funkcjonalności azjatyckich aplikacji live streaming VR & AR embrace VR and emerging video formats digital effects empower streamers with broadcast-enhacing tool platform play to strenghts of devices and platforms gamification encourage active participation community leverage the features of social networks monetization model
- 42. Video banking services available online https://www.sc.com/en/news-and-media/news/global/2016-07-21-video-banking-launch-asia-africa-mideast.html
- 43. Bank executive takes live lie test to prove honesty https://www.ocbc.com/group/group-home.html
- 45. "Koreans have long valued dining together with family members and friends. Because more Koreans are living alone these days, they appear to find meokbang as an alternative way of experiencing community.” pop singer Hwang Jin-i
- 46. #socialcommerce
- 47. Technology isn’t at odds with craftsmanship, it’s just a new tool for filmmaking and storytelling filmmmaker Jon Favreau at TEDxHollywood
- 48. Selling via Alibaba's ecommerce arm Tmall https://www.youtube.com/watch?v=5oo_pvFR0MQ
- 49. In China nearly half of all e-commerce sales are made with mobile devices https://www.appannie.com/en/insights/market-data/retailers-asia-take-lead-mobile-innovations/
- 50. See now, buy now
- 51. KFC’s live stream on Tmall
- 52. Maybelline sells 10,000 lipsticks in China within two hours http://socialbrandwatch.com/maybelline-sells-10000-lipsticks-china-within-two-hours/
- 53. Retail sales of virtual reality (VR) in China will grow from 95 million in 2016 to 234 million in 2017. https://www.emarketer.com/Article/Top-Trends-China-2017/1014962
- 54. The First Complete VR Shopping Experience https://www.youtube.com/watch?v=-HcKRBKlilg Buy+ Alibaba
- 55. Coca-Cola beverages complement moviegoers' emotions https://www.youtube.com/watch?v=2B4KSI_HJmQ
- 56. podsumowując
- 60. It’s not the technology that changes the world. It’s the dreams behind the technology. Jack Ma, founder of Alibaba
- 61. #prasówka Live Video Asia – Opportunities for Brands in 2017 Video Streaming in Asia Mobile Live Streaming Expands Into New Markets Top Trends China 2017 Video in Southeast Asia: the Shift to Mobile and What It Means for Marketers Consumer Barometer with Google Why Facebook has a hard time overtaking WeChat – William Bao Bean Internet Trends 2017 Report
- 62. Dziękuję! Martyna Tarnawska social media trainer pl.linkedin.com/in/martynatarnawska martyna@socjomania.pl @mtarnawska www.facebook.com/martyna.tarnawska