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3 irresistible lead magnet ideas for local businesses
- 1. 3 Irresistible LEAD MAGNET Ideas for Local Businesses
- 2. So why does my business need a lead magnet?
- 3. Well…. The short answer is because they work, VERY well in generating more revenue.
- 4. Lead magnets are commonly used to attract leads.
- 5. The problem that some local businesses have is that they’re not sure which type of lead magnet will prove to be irresistible to their target audience.
- 7. So with that said,
- 8. Here are 3 types of lead magnets that are perfect for local business,
- 9. …and will help you attract new leads and customers.
- 10. #1: FREE EBOOK
- 11. and if you choose your topic wisely, you can add a lot subscribers to your list fast! Our first proven lead magnet idea is the true & tested eBook
- 12. An ebook that explains the biggest mistakes people make in an area related to your niche. For example, if you own a CPA firm, your lead magnet might be about the most common mistakes people make on their tax returns. The idea is to help your target audience in a concrete way.
- 13. On a related note, you might try an ebook that explains things not to do or things to avoid. A pet store might have an eBook that explains the 10 things you should never do when house training a puppy.
- 14. The third option is to focus on the things your customers should be doing – in other words, to give them tips, hacks, or training advice. An example might be a kitchen supply store giving away an eBook that gives readers tips to perfect their baking skills or create the perfect dinner party.
- 15. The idea here is to put together a short book – 10 or 15 pages is sufficient, although you can write a longer book if you choose – that provides such obvious value to your target audience that they won’t be able to resist it.
- 16. #2: CASE STUDY
- 17. What if your business is service-based? If that’s the case, you may want to consider creating a detailed case study as your lead magnet.
- 18. …but it can be the ideal way to illustrate the value you can provide to your clients. For example, a wedding planner might create a case study that demonstrates her ability to organize a beautiful wedding on a shoestring budget. An accounting firm might do a case study explaining how they saved a client thousands of dollars in taxes.
- 19. Here, your goal should be to show yourself and your business in the best light possible. Your case study doesn’t need to be long, but it should be something that’s designed to appeal to the audience you want to attract.
- 21. We’ve saved our least complex lead magnet for last. Everybody loves to get something for a discount (or for free!) and offering a free coupon or discount is a proven way to attract leads. Of course, you can get creative with this option, too. Here are some suggestions:
- 22. Offer something complimentary to get new customers in the door in return for an email address. Create a VIP club that awards points for purchases and sends rewards based on a customer’s purchases
- 23. Create a birthday club and send subscribers a free gift on their birthdays every year (Sephora does this and people love it) Offer a buy one/get one free coupon for first- time customers in exchange for an email address
- 24. The offer you create will depend on how much you want to give away and what your goals are. The key is to think about your target audience and what will appeal to them. Then, measure that against what you’re willing to spend.
- 25. Your job is to consider the people you want to attract, and then create a lead magnet that is so irresistible that they’ll line up to give you their email addresses or fill out your lead form. After that, the rest is easy.
- 26. Any audience can be drawn in by the right offer…
- 27. Brought To You By: www. DigitalMarketingTactic.com