4 local marketing trends that yield results. So, let’s slice through the non-essentials and get to the crucial stuff. Here are the local marketing trends you simply can’t afford to ignore.

1. 4Core
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MOBILE PAYMENTS
Mobile payments are convenient and -when used
properly -they can protect consumers
1
financial
information. Research shows that the mobile
payment trend has been steadily rising over the past
5 years and is expected to top one trillion dollars in
2019.
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CHATBOTS
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- The truth is that 1.4 billion people interact with
chatbots every day. Not only that, adding live chat
to your website can increase conversions by 20%
and send your ROI skyrocketing by as much as
305%.
Programming chatbots can be complicated but it
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s
a worthwhile investment. You can start small by
programming a chatbot to handle customer
payment inquiries and other routine tasks. The
trend is toward full virtual assistants, so keep that
in mind as you move forward.
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INTERACTIVE VIDEO CONTENT
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Interactive videos are another trend that might
sound like scifl. The trend toward interactive
videos in marketing is a huge one, though. Major
brands such as Johnny Walker, Samsung, and
Porsche are using interactive video to connect
with their customers.
The benefits are that interactive video allows
your audience to immerse themselves in a story
and choose what they see and how they see it.
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FACEBOOK RECOMMENDATIONS INSERT
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Recommendations on where lo take Sulor her first halrcul?
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Facebook is still the most widely-used social media
site with more than 2 billion active monthly users.
It
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s aIso a place where your fo11owers can recom­
mend businesses (including yours!) to their friends
and social media connections. As of 2019, Facebook
Recommendations show up at the top of your
business page.
You can use Facebook Recommendations to
encouage your customers to leave reviews.
The responses you receive canhelp you attract
new customers or offer you opportunities
to improve products and services.
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