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1.
#1:UPDATEYOURAUDIENCERESEARCH NEWCUSTOMERSFAST 5WAYSTOACQUIRE BROUGHTTOYOUBY: DigitalMarketingTactic.com Attractingnew customersisanabsolutemust. Butitcanbe expensive.Infact,researchshowsthatattractinganewcustomer canbeupto10timesascostlyasretaininganexistingcustomer. But…Not
all customer-attraction methods are necessarily expensive.Hereareseven(relatively)low-costwaystoacquire newcustomersandgrowyourbusiness. You’vegottoknowwho’sinterestedinyourproducts–andwhy they’reinterested–ifyou’regoingtounderstandhow tobring youraudiencetoyoursite.Ifit’sbeenawhilesinceyouconducted anyaudienceresearch,it’stimetogetbackonthehorse.For example,youcan: #2:KNOWYOURCOMPETITION It’snosecret,youandyourcompetitorsarevyingforthesame audience.Knowingwhattheydoandhowthey’redoingitcanhelp youpullaheadintheracefornewbusiness.Sometacticsinclude: #3:FOCUSONBENEFITS,NOTFEATURES Let’sfaceit.Apotentialcustomerdoesn’twant toto hearyourbragabouthow awesome your serviceorproductis.Theywanttoknowwhatit’s goingtodoforthem.Youcanlistyourproducts featuresbriefly,butmostofyourmarketing should focus on benefits.Think aboutyour customer(see#1)andtheproblem theywant solved.Then,explainhowyourproductwillsolve it.it. #5:CREATEAREFERRALPROGRAM NEWCUSTOMERSAREN’TEVERYTHING… It’simportantnottoignoreyourcurrent customersasambassadorsforyourbra- nd.Afterall,who’sinabetterpositionto tellnewcustomersaboutthebenefitsof buyingfrom you?Thekeyisnottoassume thatyourexistingcustomerswillspreadthe wordword aboutyour business.A strong referral program canbringyouslewbusinessonaregular basis. But,ifyouwantyourbusinesstogrow,you’llneedtoexpandyour reach.These7simpletipscanhelpyouattractnew customers withoutblowingthroughyourmarketingbudget.Instead,youcan usethem toblowpastyourcompetition! Thesethingswillhelpyoufine-tuneyourtargeting. Ongoingcompetitorresearchwillensurethatyou’renotlosingout Checkyour analyticsandlook fornewtrends Monitoringyour competitor’s socialmentions Doingacomplete auditoftheir websites Analyzingtheir blogandother marketingmaterials Createacustomer surveyandemail ittoyourlist Doasocialmedia survey