Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

2

Share

6 reasons why you should outsource your marketing to an agency

Download to read offline

6 reasons why you should outsource your marketing to an agency.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

6 reasons why you should outsource your marketing to an agency

  1. 1. Thefirstbigindicatorthatyouneedaprofessional marketeristhatyoudon’treallyknow how people perceiveyourbrandonline. Let’sfaceit,“online”isabigplace.Youmightthink ofyourwebsiteasyourhomebase,butyoualso needtoknowhowyourbrandisrepresentedoverall online. AAprofessionalmarketerwillhavetoolsandexpertise toassessyouronlinepresence.Theycantakeyour brand’s online temperature and then take corrective action to improve the way you’re perceived. OUTSOURCINGYOURMARKETINGWILLCOSTYOU… 6REASONSWHYYOUSHOULD OUTSOURCEYOURMARKETINGTOANAGENCY #1:YOUDON’THAVEAHANDLEONYOURONLINEPRESENCE Thefirstbigindicatorthatyouneedaprofessional marketeristhatyoudon’treallyknow how people perceiveyourbrandonline. Let’sfaceit,“online”isabigplace.Youmightthink ofyourwebsiteasyourhomebase,butyoualso needtoknowhowyourbrandisrepresentedoverall online. AAprofessionalmarketerwillhavetoolsandexpertise toassessyouronlinepresence.Theycantakeyour brand’s online temperature and then take corrective action to improve the way you’re perceived. Ifyou’rehandlingyourownmarketing,youmight feelasifyou’re shooting in the dark.One week you’respendingonFacebookads.Thenext,you’re runningaGoogleAdWordscampaign.You’retrying everythingandhopingthatsomethingwillbearfruit. AA marketing prowillhavebroad experienceand should be able to assessyourbrand and target audience–andusethatassessmenttochoosethe bestmarketing options.You don’tneed a big budgettobesuccessful,butyoudoneedtoknow howtouseit. #1:YOUDON’THAVEAHANDLEONYOURONLINEPRESENCE #2:YOU’RENOTSUREHOW TOALLOCATEYOUR MARKETINGBUDGET Thisoneshouldbeano-brainer,yetit’sacommonproblem for DIYmarketers.Ifyourmarketingcampaignsaren’tbringingyou qualifiedleads,you’rethrowingmoneyaway. GuessGuess what? Your marketing campaign could be well-conceived.Perhapsyou’ve created whatcould be a winningadbutthere’salotmoretoleadgenerationthanad creation.Youneedtoknow when,where,andhow todisplay yourad–andwhotoshowitto–ifyouwanttogenerateleads. Aprofessionalmarketerwillknow. #3:YOURMARKETINGCAMPAIGNSAREN’TGENERATINGLEADS Itcanbedifficultforentrepreneurstokeepupwith what’shappening inmarketing.You’vegotother thingstodo. WhenWhenyououtsourceyourmarketing,you’repaying someonewhosejobitistoknowwhatthelatestand greatestmarketingtrendsare.Youwon’thaveto worry about spending on outdated marketing techniques. InInotherwords,payingaprowillensurethatyour marketing dollargoesfurtherthanitwould ifyou triedtohandleeverythingonyourown. #4:YOU’RENOTAWAREOFMARKETINGTRENDS Ismarketingsomethingyouthinkabouteveryday,orisit an afterthought? Formanybusinessowners,theyjust maketimeforitwhentheycan. Theproblem withthatismarketingshouldbeapriority.It’s theonlywayyou’llcreateastrongbrand,attractnew leads,andconvertthem intopayingcustomers. IfIfyoudon’thavetimetogivemarketingtheattentionit deserves,youneedtohiresomeonetodoitforyou.It’s justthatsimple. … butitwon’tcostyouasmuchasrunninglacklustercampaignsthatdonothingtobuild yourbrandandattractleads.It’sworthabitofup-frontinvestmenttogettheresultsyou need. BROUGHTTOYOUBY: DigitalMarketingTactic.com #6:YOU’RENOTMAKINGMARKETINGAPRIORITY Veryfew people–evenmarketingprofessionals–create perfectcampaignsontheirfirsttry.Marketingisbothanart andascience,andinscience,testingisessential. Many DIY marketersneverlookatthe resultsoftheir marketing campaigns.They don’tknow which metrics matter–andthatmeansthey’renotusingtheirresultsto tweaktheircampaignsandimprovethem. MarketingMarketingprosunderstandthevalueofsplittesting.Once theylaunchacampaign,they’llmeasuretheresultsand tweaktheaduntilit’sasgoodaspossible.Youmightnot havethetimetodothat–andthat’swhyyouneedapro todoitforyou. DoneDoneproperly,thiskindofmeticuloustrackingandtesting can make a huge difference in yourconversionsand ultimately,inyourbottom line. #5:YOU’RENOTTESTINGYOURCAMPAIGNS
  • Alvin918

    Jan. 31, 2019
  • MaryAldoseriLION

    Apr. 28, 2018

6 reasons why you should outsource your marketing to an agency.

Views

Total views

174

On Slideshare

0

From embeds

0

Number of embeds

3

Actions

Downloads

0

Shares

0

Comments

0

Likes

2

×