"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public." It’s not a secret that advertisers often show you the embellished information about their products. So they tell the truth -- but not always the Whole Truth. When you go on a job interview or a first date, you don't assume a false identity - but you probably don't make a full disclosure either. But there are questions how much truth can advertisers conceal and where this ethical advertising ends and unethical advertising begins? Firstly, let’s define what ethical marketing and ethical advertising really mean. Ethical marketing is a process through which companies generate customer interest by incorporating social and environmental considerations in products. Ethical advertising is advertising that is truthful, not offended and is correct in terms of morality and ethics. There are different unethical advertisings, like deceptive, false, fake advertising, advertising, that doesn’t match public standards, advertising to children and many others. To illustrate advertising, that doesn’t match public standards, here is the ad for jeans plays off famous Last Supper. This ad had to be withdrawn in Italy and Spain because the predominately Catholic public did not like it. It is ethically wrong, when an ad so clearly violates public standards. The claims in some ads are not only often outrageous but frequently completely false. For example, In this picture it is easily seen that the advertisement of bigMAC is different from what it actually looks like. These are the examples of unethical advertising. This OLDTIMER advertisement is rather funny and unethical because some people will have bad feelings about going inside a human body. There is familiar advertising by Jobsintown. And this is totally unethical. As for me, I have really-really bad feeling about going inside this ad. It should be said a few words about Fake advertising, too. I’m sure, everyone here knows McDonald’s, but this advertisement is about a MaDonal. Using competitors brand and consumers’ associations is also unethical. In conclusion it must be said, that ethics in advertising is really important to protect consumers. There are many unethical advertisings in modern business world, and they should be under control. And of course, advertising isn’t unethical if it’s done in right way in terms of morality and ethics. Thank you

1. ETHICAL
MARKET
ING
ETHICS OR
IN ADVE
RTISING
Mariya Titova,
“Management and Marketing”
Faculty (II-13)

2. "What is the difference
between unethical and ethical
advertising? Unethical
advertising uses falsehoods to
deceive the public; ethical
advertising uses truth to
deceive the public."
Vilhjalmur Stefansson

3. How much truth can
advertisers conceal?
Where is ethical advertising
ends and unethical advertising
begins?

4. Ethical marketing
– is a process
through which
companies Ethical advertising
generate customer – is advertising that
interest in is truthful, not
products/services offended and is
by incorporating correct in terms of
social and morality and ethics.
environmental
considerations in
products and
promotions.

7. FALSE ADVERTISING
Advertisement Actual BIG MAC

10. FAKE ADVERTISING

11. Ethical advertising is really important.
Somebody must control unethical advertising.
ADVERTISING ISN’T UNETHICAL IF IT’S
DONE IN RIGHT WAY IN TERMS OF
MORALITY AND ETHICS!!!
CONCL USIONS

12. THANK YOU!