A few basics about using social media tools to build and strengthen relationships with customers and influencers online. Developed for workshop in Big Stone Gap, Virginia. December 2013. By Mary Trigiani.

1. going social
BUILDING DIGITAL RELATIONSHIPS

3. 92% of consumers trust recommendations from family and friends

11. converse
follow
curate
link
BUILDING DIGITAL RELATIONSHIPS
share

12. stakeholders
location
story
content
BUILDING DIGITAL RELATIONSHIPS
community

14. Hub and spoke
User
experience
Followers
Story
BRAND
Content
Heroes
Channels

15. Business-to-Business [b2b]
Email
Events
Website
Blog
eBooks

16. Business-to-Business [b2b]
Media
relations
Blog
Speeches

17. Business-to-Consumer [b2c]
Email
Events

18. Business-to-Consumer [B2C]
Events
Email

20. You plan
to sell
via
the Internet

21. Your customers
need a good place
to find you

23. You are
marketing via
email

24. Your customers
need you to
look
established

26. You like
to write

27. You have good
customer
stories

28. You have
opinions or
facts to share

29. You can write
or publish at
least once a
week

30. You read a lot of
other people’s
work on the
Internet

31. Internet
traffic will
help sales

33. Your customers
and competitors
“live” online

34. You know the
networks your
customers and
competitors use

35. You like to use
social media

36. You need to fuel
your customer
base and
reputation

37. You and your
team can sustain
your activity

38. You can link it to
existing activities

39. Resources
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Getting started: A guide to startup marketing
Emailing: A list of email programs
Blogging: A list of blogging services
Hashtagging: How to use hashtags
Social media toolkits: HubSpot
Building a brand online: Branding Strategy Insider
Hub and Spoke marketing model
RSS: Subscribing to newsfeeds from websites
Telling a digital story
Search engine optimization
Marketing in general: Marketingprofs.com

40. going social
BUILDING DIGITAL RELATIONSHIPS