This slide deck was part of Mashudu Modau's Key Note on; The State of Podcasting in Africa & the Future Digital Content. This was part of the Lutcha CONNECT event for GEW. Developing connections & growing insights alike, CONNECT aims to be the premier destination for Africa’s future digital creators and entrepreneurs. Our inaugural event will focus on the state of digital content in south africa, the opportunities that exist for digital entrepreneurs and the learnings creatives can use to better navigate the market. Check out more on Lutcha here: www.lutcha.com
2. LUTCHA!
IT'S TIME TO LISTEN!
LUTCHA is a digital podcasting company that aims to change the
African Millennial narrative through digital content. Our commitment is
to create empowering, engaging & valuable digital content, to build
immersive audio experiences for African millennial audiences. Through
narrative journalism & researched content, we use audio to create
empowering & engaging content of value.
5. PLATFORM
We are working to create a
new kind of learning
experience for digital
creators.
PODCAST EVENTS
A step-by-step guide for
podcast creators to learn
how to start, record, publish
and market podcasts.
PODCAST GUIDE
A library built to enable
podcast listeners to gain
access to African podcasts
from accross the world.
PODCAST LIBRARY
WWW.LUTCHA.COM
6. RECORDING
OUR FIRST EVER PIECE OF EQUIPMENT FOR RECORDING
PODCASTS. A RODE VIDEO MIC ME 2 CONNECTED TO A
SAMSUNG S7
7. STUDIO
TWO YEARS LATER WE HAVE PARTNERED WITH THE
TSHIMOLOGONG PRECINCT TO BUILD AN ON-DEMAND DIGITAL
CONTENT HUB FOR OUR CREATORS TO DEVELOP ORIGINAL
AFRICAN CONTENT FOR MILLENNIAL & GEN-Z AUDEIENCES
ACCROSS THE CONTINENT & DIASPORA
10. Radio stations
dominate the space,
although they are not
taking full advantage of
its benefits.
Ecosystem
for
Creators There is a rise of
podcast creators &
platforms who have the
resources and reach to
compete significantly.
There is a rise in
indie creators using
their phones to
record, edit and
publish podcasts via
Anchor.
12. An online audio platform
providing podcast and audio
live streaming services, Founded
in 2008,
IONO.FM
PODCAST
PLATFORMS
ASSESSMENT
CliffCentral.com having taken the leap
from traditional terrestrial radio to
digital - have created the pre-eminent
‘infotainment’ online content hub.
CLIFF CENTRAL
A collection of podcasts featuring
unique voices and stories from Africa.
The biggest library of African
podcasts with over 150 makers
AFRICAN PODCASTS
13. $200 MILLION
THE MARKERS
$140 MILLION
SPOTIFY AQUIRED PODCAST PUBLISHING PLATFORM ANCHOR &
PODCAST NETWORK GIMLET MEDIA FOR A COMBINED $340 MILLION.
AN INDICATOR OF THE PLATFORMS INVESTMENT IN PODCASTS.
14. Tech &
Entrepreneurship
AFRICAN TECH
ROUNDUP
Pop Culture
CHICKEN &
JOLLOFF RICE
pop culture & current
affairs
NOT YOUR
AFRICAN CLICHÉ
The Leading Pack of
African Podcasts
story telling
TALKING HEADS
Economics & business
news
THE MONEY
SHOW
News & current affairs
THE EUSABIUS
MCKAISER SHOW
Religion
GRACE BIBLE
CHURCH
business &
Entrepreneurship
MAKING SME'S
MATTER
Tech &
Entrepreneurship
PODCAST AND
CHILL
Pop Culture
THE DOJO
PODCAST
pop culture & current
affairs
SISTERHOOD OF
THE TRAVELING
MGOWO
Music and Popculture
THE SOBERING
PODCAST
Accross the continent Radio Driven Youth Driven
15. HowToMonetizeYourPodcast
REFERRAL
SPONSORSHIPS
THIS IS A GREAT WAY FOR
PODCASTERS TO GET STARTED
BECAUSE YOU DON’T NEED TO
HAVE ANY MINIMUM NUMBER
OF LISTENERS TO BEGIN.“THIS
EPISODE IS BROUGHT TO
YOUBY...VISIT SIDEHUSTLENATI
ON.COM"
LISTENER
DONATIONS
PATREON, PAYPAL, ZELLE,
VENMO, AND EVEN PAPER
CHECKS IN THE MAIL!
TRADITIONAL
SPONSORSHIPS
THESE ARE SOLD ON A CPM, OR
COST-PER-THOUSAND LISTENS.
$18 PER 1000 DOWNLOADS FOR
A 15-SECOND “PRE-ROLL” $25
PER 1000 DOWNLOADS FOR A
60-SECOND “MID-ROLL”
MENTION DURING THE MIDDLE
OF YOUR SHOW.
BRAND
PARTNERSHIPS
A PODCAST DEVELOPING
ORIGINAL PODCAST OR
EPISODES ALIGNED TO A
BRANDS PRODUCTS OR
SERVICE THROUGH A
COLLABORATION.
16. TheNumbersThatMatter
50%2018 JUMP IN PODCAST
LISTENERS IN SOUTH AFRICA
20KAUDIO FILES UPLOADED
TO IONO.FM PER MONTH BY
REGISTERED USERS
16MTHE CURRENT ADDRESSABLE
MARKET FOR PODCASTING IN
SOUTH AFRICA.
4.2M4.2 MILLION UNIQUE SOUTH
AFRICAN USERS USING
IONO.FM IN 2018
