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The State of Podcasting in South Africa - Mashudu Modau

This slide deck was part of Mashudu Modau's Key Note on; The State of Podcasting in Africa & the Future Digital Content. This was part of the Lutcha CONNECT event for GEW. Developing connections & growing insights alike, CONNECT aims to be the premier destination for Africa’s future digital creators and entrepreneurs. Our inaugural event will focus on the state of digital content in south africa, the opportunities that exist for digital entrepreneurs and the learnings creatives can use to better navigate the market. Check out more on Lutcha here: www.lutcha.com

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The State of Podcasting in South Africa - Mashudu Modau

  1. 1. LUTCHA! IT'S TIME TO LISTEN! INTRO
  2. 2. LUTCHA! IT'S TIME TO LISTEN! LUTCHA is a digital podcasting company that aims to change the African Millennial narrative through digital content. Our commitment is to create empowering, engaging & valuable digital content, to build immersive audio experiences for African millennial audiences. Through narrative journalism &  researched content, we use audio to create empowering & engaging content of value.
  3. 3. OUR NETWORK INTRO Business, news and politics Music, Movies & Culture Tech & Science Comedy & Sports Health & Fitness.
  4. 4. CREATE VALUABLE & IMPACTFUL CONTENT THAT CHANGES THE AFRICAN YOUTH NARRATIVE. MISSION VISION BECOME A INDUSTRY LEADING PLATFORM FOR MILLENNIAL CONTENT IN AFRICA.
  5. 5. PLATFORM We are working to create a new kind of learning experience for digital creators. PODCAST EVENTS A step-by-step guide for podcast creators to learn how to start, record, publish and market podcasts. PODCAST GUIDE A library built to enable podcast listeners to gain access to African podcasts from accross the world. PODCAST LIBRARY WWW.LUTCHA.COM
  6. 6. RECORDING OUR FIRST EVER PIECE OF EQUIPMENT FOR RECORDING PODCASTS. A RODE VIDEO MIC ME 2 CONNECTED TO A SAMSUNG S7
  7. 7. STUDIO TWO YEARS LATER WE HAVE PARTNERED WITH THE TSHIMOLOGONG PRECINCT TO BUILD AN ON-DEMAND DIGITAL CONTENT HUB FOR OUR CREATORS TO DEVELOP ORIGINAL AFRICAN CONTENT FOR MILLENNIAL & GEN-Z AUDEIENCES ACCROSS THE CONTINENT & DIASPORA
  8. 8. LUTCHA!THANK YOU! THE BEGINNING. info@lutcha.com www.lutcha.com
  9. 9. SOUTH AFRICA'S PODCAST LANDSCAPE An assessment by the Lutcha
  10. 10. Radio stations dominate the space, although they are not taking full advantage of its benefits. Ecosystem for Creators There is a rise of podcast creators & platforms who have the resources and reach to compete significantly. There is a rise in indie creators using their phones to record, edit and publish podcasts via Anchor.
  11. 11. PUBLISHING PLATFORMS DISTRIBUTION GOOGLE PODCASTAPPLE PODCASTSOUNDCLOUD SPOTIFY OTHER
  12. 12. An online audio platform providing podcast and audio live streaming services, Founded in 2008, IONO.FM PODCAST PLATFORMS ASSESSMENT CliffCentral.com having taken the leap from traditional terrestrial radio to digital - have created the pre-eminent ‘infotainment’ online content hub. CLIFF CENTRAL A collection of podcasts featuring unique voices and stories from Africa. The biggest library of African podcasts with over 150 makers AFRICAN PODCASTS
  13. 13. $200 MILLION THE MARKERS  $140 MILLION SPOTIFY AQUIRED PODCAST PUBLISHING PLATFORM ANCHOR & PODCAST NETWORK GIMLET MEDIA FOR A COMBINED $340 MILLION. AN INDICATOR OF THE PLATFORMS INVESTMENT IN PODCASTS.
  14. 14. Tech & Entrepreneurship AFRICAN TECH ROUNDUP Pop Culture CHICKEN & JOLLOFF RICE pop culture & current affairs NOT YOUR AFRICAN CLICHÉ The Leading Pack of African Podcasts story telling TALKING HEADS Economics & business news THE MONEY SHOW News & current affairs THE EUSABIUS MCKAISER SHOW Religion GRACE BIBLE CHURCH  business & Entrepreneurship MAKING SME'S MATTER Tech & Entrepreneurship PODCAST AND CHILL Pop Culture THE DOJO PODCAST pop culture & current affairs SISTERHOOD OF THE TRAVELING MGOWO Music and Popculture THE SOBERING PODCAST Accross the continent Radio Driven Youth Driven
  15. 15. HowToMonetizeYourPodcast REFERRAL SPONSORSHIPS THIS IS A GREAT WAY FOR PODCASTERS TO GET STARTED BECAUSE YOU DON’T NEED TO HAVE ANY MINIMUM NUMBER OF LISTENERS TO BEGIN.“THIS EPISODE IS BROUGHT TO YOUBY...VISIT SIDEHUSTLENATI ON.COM" LISTENER DONATIONS PATREON, PAYPAL, ZELLE, VENMO, AND EVEN PAPER CHECKS IN THE MAIL! TRADITIONAL SPONSORSHIPS THESE ARE SOLD ON A CPM, OR COST-PER-THOUSAND LISTENS.  $18 PER 1000 DOWNLOADS FOR A 15-SECOND “PRE-ROLL” $25 PER 1000 DOWNLOADS FOR A 60-SECOND “MID-ROLL” MENTION DURING THE MIDDLE OF YOUR SHOW. BRAND PARTNERSHIPS A PODCAST DEVELOPING ORIGINAL PODCAST OR EPISODES ALIGNED TO A BRANDS PRODUCTS OR SERVICE THROUGH A COLLABORATION.
  16. 16. TheNumbersThatMatter 50%2018 JUMP IN PODCAST LISTENERS IN SOUTH AFRICA 20KAUDIO FILES UPLOADED TO IONO.FM PER MONTH BY REGISTERED USERS 16MTHE CURRENT ADDRESSABLE MARKET FOR PODCASTING IN SOUTH AFRICA. 4.2M4.2 MILLION UNIQUE SOUTH AFRICAN USERS USING IONO.FM IN 2018
  17. 17. LUTCHA!THANK YOU! THE END. info@lutcha.com www.lutcha.com

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  • lifesgud

    Nov. 26, 2019
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    Nov. 26, 2019
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    Dec. 9, 2019
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    Aug. 19, 2020

This slide deck was part of Mashudu Modau's Key Note on; The State of Podcasting in Africa & the Future Digital Content. This was part of the Lutcha CONNECT event for GEW. Developing connections & growing insights alike, CONNECT aims to be the premier destination for Africa’s future digital creators and entrepreneurs. Our inaugural event will focus on the state of digital content in south africa, the opportunities that exist for digital entrepreneurs and the learnings creatives can use to better navigate the market. Check out more on Lutcha here: www.lutcha.com

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