MashupAngels is a leading early-stage investment firm in Korea that has invested a total of USD 17 million in over 100 startups since 2013. It focuses on ICT startups, providing funding of USD 50,000-300,000 in exchange for approximately 10% equity. In addition to funding, MashupAngels offers startups support through acceleration programs, networking opportunities, and assistance in follow-on funding rounds. It has numerous notable investors and partners who help startups accelerate, and over 70% of its portfolio companies have achieved successful outcomes such as follow-on funding or acquisition.

1. Media Kit 2020.12.31.
FOR FURTHER INQUIRIES
PR Manager Min Ju Kim
Email: kmj@mashupangels.com
Office: 02-581-5871 copyrights @ 2020 MashupAngels
idea@mashupangels.com
www.mashupangels.com
https://www.facebook.com/mashupangels/
FOR ONLINE APPLICATION

2. About Us
What is Mash-up?
Development of new services by combining various info (contents) and services provided by web service companies in ICT industry.
Start-Up
Partner MashupAngels was establisehd in 2013
to focus on early stage investment in ICT startups
As an early stage investor, we focus on ‘team’ and ‘companies’ potential
instead of the numbers they are demonstrating.
As one of the very first early stage investors, we have unparalleled
understanding and experience in early stage starutp acceleration.
MashupAngels is formed by a group of successful entrepreneurs and
domain experts who operate effective programs for startups.
MashupAngels 2020

3. About Us
• ‘Active Companion’ that helps startups make
meaningful accomplishments and continue to scale
- ‘Value-Add Programs’ after investment
- ‘Peer Learning’ among portfolio companies
• Creating a positive startup ecosystem where
successful entrepreneurs re-invest in entrepreneurs
Philosophy
Sincerity Professionalism
Practicality Leading a positive
Startup Ecosystem
Vision
MashupAngels 2020

4. 2020 Startup Trend Report Survey
#1 Desired Accelerator
Source: Startup Alliance & Open Survey
VC Insight: Startup Funding Strategy
http://www.mashupangels.com/reports/
Position
Mashup Angels is one of the top early-stage investment firm in Korea with strong ‘recognition’ and ’reputation’.
MashupAngels 2020

5. Partner Profile
Taekkyung Lee ㅣ Partner
Founder of Daum Communications
Founder of Primer
Taekhoon Lee ㅣ Partner
Samsung SDS
Hyundai Corporation
Si RESOURCES Inc.
Sanghyuk Lee ㅣ Partner
Si RESOURCES Inc.
Chong Gu Group
Primer, CFO
Youngil Lee ㅣ Venture Partner
Founder of Com2uS
Founder of Haegin
Hyunyoung Kim ㅣ Venture Partner
Founder of Market Designers
Daum Communications
MashupAngels is comprised of partners with various experience and expert knowledges in investments and acceleration.
Jungshin Park ㅣ Venture Partner
Founder of CashWalk
Founder of Wonderabbit
Samsung Electornics
Yoonkyung Choiㅣ Partner
Founder of Mtoast
MashupAngels 2020

6. Staff & Booster
Staff
Booster
Collaboration with external experts in Legal, Regulations, IP, Finance, Tax, Accounting, Payroll, Marketing/PR
Spread Communication, Baekwoon Accounting, Youngjoo Accounting
Minju Kim ㅣPR,
Community Team Lead
PR, Community
Hoyeon Choi ㅣ General
Manager
Fund Management, HR
Woojung KimㅣAssociate
Startup Screening, Support
Plating
Woohwa Bros
Hyun Seung LeeㅣAssociate
Startup Screening, Support
The Asan Nanum Foundation
Jiyoon ChoiㅣTIPS Manager
TIPS, Support Team
MashupAngels 2020
Inmo ShinㅣAssociate,
Patent Attorny
Startup Screening, Support
Patent Law Firm RPM Partner
Dongguk Uni. Adjunct Professor

7. History
2018
‘Angel Network’ established
2013
Invested ’USD 7.4’ in 60+ startups
~2017
MashupAngels Timeline
MashupAngels 2020
Invested ‘USD 12M’ in 109 Startups since 2013
2020
MashupAngels Investment Fund 2 ’USD 7M’ formed
(Accumulated’USD 17M‘ including Angel Investment fund)
2019
MashupAngels Investment Fund 1 ‘ USD 2.5M’ formed

8. Mashup Fund
• Accelerate and invest in early stage startups (GP committed more than 50% of the fund)
• LP
- ICT Startup founder, ICT Company C-Levels, Professionals who can help early-stage startups.
- Notable LPs : Jae Woong Lee(Daum communications founder),
Byung Gyu Chang (Neowiz founder), Min Suk Kim(Smartstudy founder),
Seo Joon Kim(Hashed founder), Bo Kook Moon(Leisureq founder),
Jung Yong Lee(Gana Art Center CEO), Sang Hun Kim(Naver former-CEO),
Jung Wook Lim(TBT Partners CEO), Michael Cho(Bespin Global Korea President) etc.
MashupAngels Angel Investment Fund
MashupAngels 2020
Angel Investment Fund

9. Features
Focused Industry
All startups in ICT field including Internet, Mobile, Commerce, Software, Deep Tech, Game, etc.
* TIPS Investor
Investment
Early Stage Startups
USD 50,000 ~ max USD 300,0000 | approximately 10% equity
Investment Thesis
Team and Market Size
Prefer quick and clear communication
Application Pro
Application open year round, on rolling basis through email below
idea@mashupangels.com
MashupAngels 2020

10. Support
Acceleration Program
Mashup Portfolio Survey
Etc.
- Moral support
- Quick feedback
19%
17%
15%
13%
12%
11%
9%
4%
Next round
Funding
support
Portfolio
Network
Recruiting
& PR
Business
networking
Psychological
Support
Business
strategy
support
Business
management
support
Other
MashupAngels 2020
• SUPPORT
- 1 Partner and 1 Associate form a team to support each
startups
- Management, Strategy, Marketing, PR, Legal Advice,
Networking, etc. (what startups need to grow quickly)
• NETWORKING
- Valuable insights and information sharing among
portfolio companies
- Various business networking opportunities
• FUNDING
- MASHUPDAY (Closed Demo Day)
- Next round investment support
• EVENT
- Collaborative events held with Google, AWS,
FACEBOOK, etc.
- HR event for hiring support
Annual Workshop
MashupAngels
Demo Day
Seminars
✓ What do you like most about MashupAngels?

11. 12M
109
Total Investment
Amount
Portfolio
Companies
PORTFOLIO
MashupAngels 2020

12. 2020 PORTFOLIO
MashupAngels 2020
Algorima/Easy Deep
Interactive AI Education Platform
Iwatrip
Kids Activity Platform
No Search
Home electronic devices
curation, commerce, contents platform
JO F&B/Jowu
Beef based Restaurant/HMR
Codit/Codit Search
Legal·Regulation·Policy Data platform
Short Paper
Web Drama Contents Producer
Mewpot
Premium BGM Subscription Service
Bebridge/Slid
Online video
education solution
ANT/Labnote
Data organization system for
BT&NT research with ML support
Safetics
Robotics safety and stability intelligence development
Netlox/Helios
5G edge computing solution
Iconique
MZ targeted food/snack brand
Blue Signum
Curated mental care service for individuals
13 Investment in 2020

13. Tech
Service/Commerce
Collabee, Shiftee, UPSTAIRS, seeso,
NOMNOMNOM, O.NE PEOPLE
Netlox, Bebridge
Enterprise
MyRealTrip, Zaiseoul, Friendscube, Remember, Yea Studio, OHOUSE, Hoit,
Wedding Book, WiseMobile, MarketDesigners, Petbox, Corkbear, ALTDIF,
LABDOKU, INFOGREEN, Somssidang, YP Labs, Angrypeople, Iwatrip, No Search
Noom, CashWalk, Humanscape, SurgicalMind,
Healthybros, VRAD, SamsonComfunny, SOUNDGYM,
Afoter, 2EASYLabs, SMARTOOTH KOREA
Blue Signum
HealthCare(medical)
Styleshare, Lycle, d.code, Brich, FARMSKIN, Normalest,
Instant Tattoo, Zackdang Company, MATCH,Thdam
Shoes, Maccaron, SHOPABLE
Fashion&beauty
ODK, 1Day1song, FAVE, MZFAMILY, Forceteller,
AIRCAP, KIMU, Ninetap, WithusGames,
CROWDTICKET, Short Paper, Mewpot
Contents
27%
73%
H2O, Passionfruit, munch factory
PropTech
BigData
Userhabit, ChartMetric,
Coresight, Codit
Toysmyth, Apposha, Safetics
Cloud/IoT/Robotics
Addcredit, Mobidays, Tenping
AD/Marketing
Tamseng, Tutoring, Turing
EduTech
Tasteshop, Dessert Almighty,
Imagination Garden, Haemulsa,
Dalbong enterprise, Jo F&B, Iconique
FoodTech
AI
Scatter Lab, Qeexo, Kono,
OMNIOUS, DeeDiim Sensors,
LionRocket, Algorima, ANT
SENTBE, Finda, Kasa, Quota Lab
FinTech
20%
13%
3%
12%
11%
3%
6%
4%
8%
4%
8%
3%
2%
3%
AIO&CO, SHIP-DA
Logistics
Life&Style
Mashup Family
MashupAngels 2020

14. Tech
Service/Commerce
MashupAngels 2020
Mashup Family
PropTech
HealthCare(medical) Life&Style
Fashion&beauty Foodtech
EdTech
Enterprise
Contents
AI
Cloud/IoT/Robotics
Fintech
AD/Marketing
Logistics
BigData
MashupAngels Investment by industry

15. MashupAngels Global Map
Seoul
32
Gangnam
5
Seocho
3
Pangyo
Mapo
z
Chungcheong
2 Gyungsang
2
1
Jeju
MashupAngels 2020
Mashup Family Map
10

16. MashupAngels established a global network by participating as LP of Funds in foreign venture capitals
MashupAngels 2020
Global Network
z
z
TSP
Consulting
z

17. TOTAL
70%
2020
77%
23%
Under 1YR
28%
1-3YR
2%
Under 1 YR
1-3YR
MashupAngels 2020
Mashup Investment
MashupAngels take risks as the first investor (1st investor of 91% of our portfolio companies)
Startups founded with 1 YR 70% / Under 3 Yrs 98%
MashupAngels Investment Point
More than 3 YR

18. Follow-up Investment
Follow-up Investment
Cumulative Follow-up Investments
USD 660M
15%
15%
36%
28%
4%
MashupAngels 2020
‘Hoit’ by ‘Wedding Book’
‘Zaiseoul’ by ‘NICE Group’
'Drama&Company’ by ‘LINE&NAVER’
‘Tutoring’ with ‘MarketDesigners’
‘FAVE’ by ‘Backpackr(idus)’
Follow-up Investment
(including M&A) 76%
5.2%
M&A
~1M
1~5M
10~30M
5~10M
30M+

19. Age of CEO at the time
of investment
Level of education
Career at the time of
business incorporation
Male/female ratio
Global Service
25% 64% 11%
12% 63% 21%
20% 80%
23%
27% 22%
Southeast Asia Japan
8%
China
6%
4%
14%
MashupAngels 2020
Europe Others
* Australia,
Russia etc
MashupAngels Investment
20s 30s 40s
Highschool Undergraduate Masters Ph.D
24%
66% 9%
29% 71%
Startup of office workers * BCG, Chaeil, Daum, DSME, Ebay, E-Land, Hanjin Heavy Industries, HSAd, HTC, Hyundai Motors, Kakao,
KT, Koh Young Tech, Morgan Stanley, Naver, Netmarble, Oracle, Samsung Electronics, SKT, Taekwang Group, Wemakeprice, etc.
Student
1st 2nd 3rd or more
Female Male
North America

20. Drama&Company/Remember
No. 1 Business Card App in Korea
M&A by Naver/LinePlus
Bucketplace/ O-House
Interior platform with most users in Korea
Gross turnover 1B, 15M App Downloads
Tutoring
1M+ Paying users, USD 13M+ yearly revenue
M&A by MarketDesigners
Queexo
ML solution using sensory data
Strategic MOU with ST Microelectronics, Renesas
AIO&CO
Asia Cross boarder fulfillment service
70 countries 1,300 buyer clients
Net revenue USD 24M
Local
Foreign
H2O Hospitality
East Asia House management service
7,000 rooms being serviced
Gross revenue USD 14M
MyRealTrip
Free Travel Platform
Net Investment USD 80M
Sentbe
Cash Transfer Service providing 50 countries
Gross turnover 1B, Net 1M Cases
StyleShare
Community based fashion/
beauty platform Over 7M Users
CashWalk
No.1 Healthcare App in Korea
15M download, USD 29M yearly revenue
ODK
American VOD Service
Servicing contents from Asia
(Korea, China, Vietnam, etc.)
Omnious
Image recognition service for ecommerce companies
Number of major fashion companies as client
Shiftee
B2B Saas for HR
Over 140K client companies
Finda
Smart loan platform
6,200% growth in loan amount
Noom
Global Healthcare Service
50M+ global downloads
MashupAngels 2020
Key Performance

21. Follow-up Investment
MashupAngels 2020

22. INTERVIEW
MashupAngels 2020

23. MashupAngels closes a $7M Fund, a second Angel Investment Fund … Total 10.2 Net fund size (2019-02-26/Platum)
Taehaeran-ro Funding Club – MashupAngels (2019-03-26/StartupAlliance)
Taekkyung Lee CEO of MashupAngels “Superstar team with weak teamwork, has 99% chance to fail” (2019-05-02/DongaIlbo)
MASHUPDAY – MashupAngels, “Be ware of this startup” (2019-04-15/VentureSquare)
VC Associates discuss, what type of startups receive funding well (2019-07-29/Joongang Ilbo)
Video / DAUM Communications co-founder Taekkyung Lee (EO)
Video / Maturing together with startups, ‘MashupAngels’
What is ‘DAUM’ co-founders’ accelerator investment thesis? (2020-09-10/ STARTUPTODAY)
MashupAngels invests in 20 startups in 2019 (2020-02-17/ Bloter)
Articles
MashupAngels 2020

24. THANK YOU.
MashupAngels 2020