10. Clean Consistent HTML
• No inline CSS, use external
stylesheets
• Use unobtrusive JavaScript
• Use proper HTML tags
11. Clean Consistent HTML
• No inline CSS, use external
stylesheets
• Use unobtrusive JavaScript
• Use proper HTML tags
• Use Background images
12. Clean Consistent HTML
• No inline CSS, use external
stylesheets
• Use unobtrusive JavaScript
• Use proper HTML tags
• Use Background images
• Place scripts at the bottom
of page when possible
19. URL Structure needs to be clean and
optimized. Consider the following points:
•
•
•
•
• Proper
No underscores or strange characters. URL structure
Use hyphens to separate words. • Image naming &
tagging
Use main keywords for pages in the URL where possible.
• File naming
Keep URLs as short as possible, avoiding unnecessary extra
directories, etc.
21. Steps For SEF Website
• Clean HTML
• HTML Structure
• Resources
• Meta Data
22. M et a D at a
• Include all
META Data
(title tage,
descriptions
Canonical UR
L
wwws VS non
wwws
23. Every piece of content on the site should reside at one unique URL. For example, all
of the following URLs would show the home page:
•www.website.com/
•www.website.com/index.html clu
• In de all
•website.com/
META Data
•website.com/index.html
(descriptions
Canonical UR
L the home page to avoid duplication.
Instead, there should only be one URL for
Canonicalization is when you know there are multiple URLs that show the same
content. For example, an article and a printable version of the same article are
technically duplicates, but they are useful duplicates for users. In this situation, use a
canonical tag and place it in the <head> section of both articles:
<link rel="canonical" href="url your want indexed" />
24. Steps For SEF Website
• Clean HTML
• HTML Structure
• Resources
• Meta Data
• Navigation
37. Content Optimization
1. Any page that you want to rank well needs to have enough
Content
optimized indexable content to rank. There is no set amount, but
Optimization
it’s good to shoot for at least 300 words or so on a page that you
want to rank.
Using
2.
Keywords phrases naturally throughout the content.
Use your main keyword
Don’t overdo it, make sure the copy still reads naturally.
3. Avoid content that is inside Flash or JavaScript. Search engines can’t
always access that kind of content.
38. Steps For SEF Website
• Clean HTML
• HTML Structure
• Resources
• Meta Data
• Navigation
• Image Optimization
• Video
• Page Layouts
• Content
• Authorship
43. Steps For SEF Website
• Clean HTML
• HTML Structure
• Resources
• Meta Data
• Navigation
• Image Optimization
• Video
• Page Layouts
• Content
• Authorship
• Tools for Optimization
45. Handling 404 Errors
Internal: Avoid linking internally to any 404 Not Found URLs. When
internal links are found to 404 pages, fix them so they go to a live page.
External: Regularly check Google Webmaster Tools for external links
404s – have webmaster tools
going to 404 pages and 301 redirect them to the correct URLs
installed so G can see your
structure and identify problems
404 Error Page
Have a custom 404 page that directs visitors to the main site.
46.
Bad 404 Page:
404s – have webmaster tools
installed so G can see your
structure and identify problems
47.
Good 404 Page:
404s – have webmaster tools
installed so G can see your
structure and identify problems
48. Steps For SEF Website
• Clean HTML
• HTML Structure
• Resources
• Meta Data
• Navigation
• Image Optimization
• Video
• Page Layouts
• Content
• Authorship
• Tools for Optimization
• Responsive Design