The power of Visual and Creative content presentation at State of Search. Learn about the different types of visual content, such as infographics, motion graphics, interactive graphics, videos, sales sheets, power points etc. Many case studies on social media and links, social mentions and how it helps branding are shared.

1. @MATT_SILTALA

2. WHAT DO CATS HAVE TO DO
WITH A MARKETING CAMPAIGN?
@MATT_SILTALA

3. LET ME TELL YOU A
STORY ABOUT OUR CATS.
@MATT_SILTALA

4. It all started with this single infographic…
100,000+
Social Shares
Thousands
Of Links Built
Thousands
Of $$$ generated
@MATT_SILTALA

5. eBook Motion Graphic Slide Share
@MATT_SILTALA

6. And then there was…
The Interactive
Purriodic Table of Internet Cats
@MATT_SILTALA

7. THE RESULTS WERE
INCONCIEVABLE!
@MATT_SILTALA

8. @MATT_SILTALA

9. @MATT_SILTALA

10. Even dog lovers liked it
@MATT_SILTALA

11. But that’s not all…
@MATT_SILTALA

12. @MATT_SILTALA

13. Our interactive table outperformed
Friskies "list" because ours was
more visual.
@MATT_SILTALA

14. MAXIMIZE THE VISIBILITY
OF YOUR BRANDING
@MATT_SILTALA

15. Tastefully add
your logo
LOGO
LOGO
LOGO
@MATT_SILTALA

16. LINKS + BRANDING + KEYWORDS=
IMPROVED RANK & RELEVANCY
FOR EXACTLY WHAT YOU OFFER
@MATT_SILTALA

17. SO, WHY DOES
THIS WORK?
@MATT_SILTALA

18. HERE’S THE SCIENCE
@MATT_SILTALA

19. 90%
Of info submitted to the
brain is visual
Images process
60,000x
faster than text
40%
of people respond to visual
information over plain text
@MATT_SILTALA

20. Videos on landing pages
increase page conversions
rates by
90%
Posts with visuals get
94% MORE
page visits and engagement
than those without
60%
of consumers are more
likely to click on a business
whose image appear in
search results
@MATT_SILTALA

21. THE TREND IS GOING VISUAL
@MATT_SILTALA

22. JOIN THE CLUB
AND GET VISUAL WITH
YOUR CONTENT MARKETING
@MATT_SILTALA

23. VISUAL CONTENT
@MATT_SILTALA

24. VISUAL CONTENT
IS THE BAIT
@MATT_SILTALA

25. 200,000,000
Users
257 MINUTES/MONTH
Avg. time spent on Instagram
60 MILLION
Photos uploaded every day
20 BILLION
Total shared photos
1.2 BILLION
Likes per day
70%
Of users check Instagram daily
Going Visual On
Instagram
@MATT_SILTALA

26. 70,000,000
Users
14.2 MINUTES/MONTH
Avg. time spent on Pinterest
80% OF PINS
Are repins (Best image size: 600 x 800)
80%
Of users are female
78 CENTS IN SALES/PIN
On average. Up 25% since 2012
10 MILLION
U.S. monthly unique visitors
(Faster than any independent site in history)
Going Visual On
Pinterest
@MATT_SILTALA

27. Going Visual On
Pinterest
On Pinterest, you can create: How-to’s, recipes, checklists, and more.
@MATT_SILTALA

28. 62% 59% 42% 61%
Of brands
have Pin It
buttons
and Twitter’s ‘Tweet’ button
on brands’ product pages.
Of brands
have Tweet
buttons
Of brands
have Like
buttons
Of brands
have Google+
buttons
Pinterest’s ‘Pin It’ button is the
new “Top Gun” and has now overtaken
Facebook’s ‘Like’ button
@MATT_SILTALA

29. 1,317,000,000
Users
20 MINUTES/DAY
Avg. time spent on Facebook
350 MILLION
Photos uploaded every day
4.5 BILLION
Likes per day
144 MILLION
Friend requests per day
10 BILLION
Sent messages per day
Going Visual On
Facebook
@MATT_SILTALA

30. Going Visual On
Facebook
Cover Photo: 851 x 315
Profile Photo: 160 x 160
Shared Photos: 403 x 403
Facebook Page Post Images: 960 x 960
Link previews: 90 x 90
Ad image size: 100 x 72
Sponsored Story Images: 194 x 139
Milestone or Highlighted Post: 843 x 403
@MATT_SILTALA

31. 645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent on Twitter
500+ MILLION
Tweets everyday
2.1 BILLION
Twitter search engine queries
(per day)
60%
Of users are on mobile
208 FOLLOWERS
Per user (on average)
Going Visual On
Twitter
@MATT_SILTALA

32. 300,000,000
Users
7 MINUTES/MONTH
Avg. time spent on Google+
1.5 BILLION
Photos uploaded every week
20 MILLION
Mobile monthly users
33% OVERALL
Growth per year
56% GROWTH
In usage for member
(Ages 45-54)
Going Visual On
Google+
@MATT_SILTALA

33. 6 Billion
Photos uploaded each month
Photos & Images get…
More Interaction
than other content
More Shares
than links
More Likes
50%
10x
7x
@MATT_SILTALA

34. WHIP YOUR
CONTENT MARKETING
PLAN INTO SHAPE
WITH THESE TIPS
@MATT_SILTALA

35. STAND OUT AMONGST
THE CROWD BY…
@MATT_SILTALA

36. CREATING CONTENT SO GOOD THAT IT
MAKES THEM THINK, “I’LL BE BACK.”
@MATT_SILTALA

37. BECOME A BETTER
WRITER
@MATT_SILTALA

38. SEE WHAT THE
BUZZ IS ABOUT
@MATT_SILTALA

39. LEVERAGE WHAT
YOU’VE GOT
@MATT_SILTALA

40. GIVE THEM A WINDOW
INTO YOUR INNER
WORKINGS
@MATT_SILTALA

41. NEWSJACK
@MATT_SILTALA

42. THINK LIKE
A JOURNALIST
@MATT_SILTALA

43. TRANSFORM CONTENT YOU ALREADY HAVE
Repurpose successful content you
already have into:
• Blog posts
• New Releases
• Linkbait articles
• Infographics
• Video
• Podcasts
• Images/Memes
• White Papers
• Power Points
@MATT_SILTALA

44. BRANDS HAVE CAUGHT ON
AND BECOME CONTENT MARKETERS
@MATT_SILTALA

45. EVEN CELEBRITIES HAVE BECOME
BRILLIANT CONTENT MARKETERS
John Oliver has questions for the Miss
America Scholarship Fund
@MATT_SILTALA

46. Case Study
Jewish Boston
@MATT_SILTALA

47. Case Study
Jewish Boston • 20,000 page views
• Over 450 shares (info-graphic)
• 5,000 app downloads
• Featured in The New York Times
• Featured in The Bostinno
• Whole Foods Tweets @JewishBoston
@MATT_SILTALA

48. COOL TOOLS
• Hubspot
• Pocket
• PowToon
• BuzzSumo
• Newsle
• Pushover & IFTTT
• Swayy
• Talkwalker
• Canva
• Pin Alerts
@MATT_SILTALA

49. REMEMBER, THE TREND IS GOING
VISUAL DON’T BE LEFT BEHIND.
Facebook Twitter
Instagram Vine
Pintrest
@MATT_SILTALA

50. @MATT_SILTALA