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User-Generated Healthcare & its potential as a data source research vehicle NCVHS 26 February, 2009 Matthew Holt  Founder/Author, The Health Care Blog Co-Founder, Health 2.0 [email_address]
Media sources people trust Source: Globescan/BBC/Reuters 2006
What the hell  is Web 2.0?
 
 
eThis, That & The other  vs. Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted/stolen from Gale Wilson-Steele, CareSeek; Jane Sarasohn-Kahn
Web 2.0 : O’Reilly’s Core Competencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Tim O’Reilly  What is Web2.0  9/2005
What the hell is ? Are you still wondering?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is “Health 2.0” Matthew Holt’s best guess at the constituent parts
Health 2.0: User-Generated Healthcare Search Social Networks Tools CONTENT TRANSACTION
Personalized search
Intelligent Communities
Intelligently presenting content
Highlights from the 1st Edelman  Health Engagement Barometer 7 in 10 adults demand engagement… especially for personal health issues that matter most to them  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Edelman Health Engagement Barometer, survey of  5,000 consumers in USA, UK, France, Russia, China.
Search & Online Communities +
Emergence of Consumer-Focused Tools ,[object Object],[object Object],[object Object],[object Object]
Health 2.0: User-Generated Healthcare Content Transaction Data Social Networks Tools Search
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],So now what is “Health 2.0”? Holt’s evolving view of a moving target
A continuum of Health 2.0? Use of Web2.0 technologies for patients and physicians to communicate and investigate  without   connecting  to the health care system Tools and communities created as part of Web2.0 in health care, which then becoming connected to the system (i.e. creating appointments, conducting transactions, managing clinical events) Reforms in payment structures, transparency, and technology produce changes in delivery structure and process around chronic care treatment, excellence centers for particular procedures, etc.  All the data collected in a combination of a, b & c produces leaps ahead in the process of care and eventually in drug and procedure discovery.  User-generated health care Users connect to providers Partnerships to reform delivery Data drives discovery
The Present and Potential of Health2.0 Ultimate Impact Likelihood Data drives discovery User-Generated Healthcare Users connect to Providers Partnerships to reform delivery
Data/Research: Patients’ opinions
Data/Research: Doctors’ opinions
Communities as Research Vehicles
A Health 2.0 trial?
A Health 2.0 trial?
A Health 2.0 trial?
Individual & Crowd Data
Delving into the long tail: CureTogether
Understanding the whole “integrated” patient
Communities as Research Vehicles
 
So what should NCVHS & AHRQ do? (how should you spend your $1.1 billion!) ,[object Object],[object Object],[object Object],[object Object]

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Health 2.0 as a new data source