5. ” Emerging and traditional
communication tools
should be used together to
distribute information
quickly and accurately
Sir Ken Knight, UK Chief
Fire and Rescue Adviser
”
6. ” FaceBook was more
useful than government
websites and media
reports during the cyclone
”
Yasi emergency
Dr. Deanne Bird
7. ” the only thing that
saves people in extreme
events is timely and
accurate information
Mark Crosweller,
Commissioner ACT ESA
”
8. ”
There is a need for change
[…]
Empower communities
with Timely, Relevant and
Tailored information
Craig Lapsley, VIC FSC
”
9.
10. Surely not in Emergencies…
• How can we build and use A2C and C2A bridges?
– #1 Across whole PPRR spectrum
• Prevention: build a (Virtual) community (or linking existing ones) and establish
connectivity before the event
• Response: validate alerts using people on the ground
• Recovery: e.g. crowdsourcing high-water marks post flood event
• Recovery: mobilising existing communities & volunteers to assist in recovery –
also helps grieving process
– #2 Emergency Alert: working example of A2C
• Issue: Generate wait & see mentality?
– #3 Community resilience: can be (re-) built by Gov2.0 and Social Media
– A2C hard enough, C2A even harder (for agencies) to accept
• Even though experience shows SocMed info often more timely & accurate
– How to resource continued (C2A) monitoring?
• Should be a Social Media monitoring role in the operational groups
Notes de l'éditeur
This is challenging to the Emergency Services, who have a strong Command & Control Culture,that deals with verified, trusted & accountable information.A process that is slow by necessity
On the other hand: the “Crowd” is radically different:It’s all about citizen reporting: telling a local storyIt’s immediate, self organising, and self correcting
Think again!Enter the fear-mongers:“Surely We cannot rely on unverified tweets, it might be a hoax!”“I mean, imagine, what if rumours create a panic, people might die!”