The Media Kitchen presents the 2013 Menu - "The Visual Web". From our perspective, the visual web is culturally trending but also changing how we experience digital content. This report will explore how images are powerful, why they are part of the cultural zeitgiest, and partners that can help brands across paid, owned, and earned ecosystems. We will equip brands with the tools to harness the web we see. By Andre Woolery

1. THE MENU
2013

2. THE
VISUAL
WEB
A LOOK AT
HARNESSING
THE WEB WE
"SEE"...

4. IMAGES ARE
POWERFUL.

5. IMAGES ARE
EMOTION DRIVEN.

6. IMAGES ARE
EASIER TO
PROCESS

7. IMAGES IMPROVE
COGNITION

8. IMAGES ARE
ATTENTION GRABBING

9. IF IMAGES ARE SO INCREDIBLE...
WHY NOW?

11. 2005

12. TOTAL PHOTOS TAKEN EVER
3.8 TRILLION
TOTAL PHOTOS TAKEN IN 2012
380 BILLION
10%IN ONE YEAR

13. PHOTOS DRIVE ENGAGEMENT
53% more “Likes”...
104% more “Comments”...

14. THE INFINITE SCROLL
Driving high engagement

15. PERFECT FOR
PLASTIC TIME

16. JANUARY 2013
90% HIGHER THAN 1024x768
JANUARY 2011
85% HIGHER THAN 1024x768
JANUARY 2009
57% HIGHER THAN 1024x768

18. Retina = More Image a
60” HDTV 1920x1080
15” Macbook Pro Retina Display 2880x1800

19. HARNESSING THE VISUAL WEB.
OWNED
PAID EARNED

20. SOCIALLY DRIVEN AD UNITS
Dynamically feed the most pinned images to align creative
messaging to what is trending with consumers in real-time.
PAID

21. IN-IMAGE ADVERTISING
As the web becomes more visual, similar to other sponsorships,
marketers will be adjacent to images based on contextual relevancy.
PAID

22. CUSTOM FILTERS + BUTTONS
Provide users unique filters and add-ons as they edit images through
popular photo editing apps like Twitter, Flickr, and Photobucket.
PAID

23. EARNED
ANALYTICS
•Pin to purchase
•User engagement
•Competitive benchmarks
ENGAGEMENT
•Respond to pins, comments,
and tweets
•Engage influentials
PROMOTIONS
•Enable across owned properties
•Analyze entrants

24. EARNED

25. EARNED

26. EARNED

27. EARNED

28. EARNED
ANALYTICS FOR INSTAGRAM
Evaluate images based on hashtag usage, top filters, days of
the week, rank by likes or comments, and more...

29. EARNED

30. INTERACTIVE IMAGES
Add clickable tags to any image and share on social networks for
consumers to gain an enhanced experience.
OWNED

31. OWNED
IN-STREAM SHOPPING
Allow consumers to shop directly within their Facebook, Twitter, and
social streams through posted images with interactive buttons.

32. OWNED
TEXT TO NEWS
Turn online news, blogs, and social streams into a video news
format allowing users to lean back and watch their favorite
content instead of having to read it.

33. HOTSPOTTING
Turn online content, images, and videos into interactive and viral
storefronts through hotspotting.
OWNED
Gray Hoodie

34. OWNED

36. To learn more and find out more companies
we highlighted, download our 2013 Menu on
slideshare.net/mediakitchen

37. THANK
YOU