Should I or should I not? Is it secure? Is it easy? It is free? Find out just why you SHOULD use WordPress.

1. WORDPRESS
YES OR NO
Meera Krishnan,
Web Designer

2. Anyone Here Use WordPress?
NO
• Open Source
• Security vulnerabilities
YES
• It’s FREE
• 5 Reasons why you should use WordPress
• 2 case studies; one B2C and another B2B
• A short demo on how to set up WordPress and get it
going

3. 5
WORDPRESS
IS EASY TO SETUP, MANAGE,
AND UPDATE.

4. • Ready to be used immediately after
installation
WORDPRESS IS
EASY TO SETUP,
MANAGE, AND
UPDATE.
5

5. • Ready to be used immediately after
installation
• Completely customisable design
WORDPRESS IS
EASY TO SETUP,
MANAGE, AND
UPDATE.
5

6. • Ready to be used immediately after
installation
• Completely customisable design
WORDPRESS IS
EASY TO SETUP,
MANAGE, AND
UPDATE.
https://wordpress.org/themes/getting-started/ https://make.wordpress.org/themes/
UPLOAD THEME
FOR REVIEW
JOIN THE
REVIEW TEAM
5

7. • Ready to be used immediately after
installation
• Completely customisable design
• Built in blog
WORDPRESS IS
EASY TO SETUP,
MANAGE, AND
UPDATE.
5

8. • Ready to be used immediately after
installation
• Completely customisable design
• Built in blog
• Use plugins to further extend the
functionality of your website
WORDPRESS IS
EASY TO SETUP,
MANAGE, AND
UPDATE.
5

9. 4
WORDPRESS
IS OPEN SOURCE

10. • It’s FREEWORDPRESS IS
OPEN SOURCE
4

11. • It’s FREE
• It’s mature
WORDPRESS IS
OPEN SOURCE
REFINED
TESTED
ENHANCED
4

12. • It’s FREE
• It’s mature
• It has good support and an active
community
WORDPRESS IS
OPEN SOURCE
https://wordpress.org
https://central.wordcamp.org/
https://www.facebook.com/wordcampmy
4

13. 3
WORDPRESS
IS FLEXIBLE

14. • It’s scalableWORDPRESS IS
FLEXIBLE
3

15. • It’s scalable
• Supports multi language sites
WORDPRESS IS
FLEXIBLE
3

16. • It’s scalable
• Supports multi language sites
• Allows multiple users and networks
WORDPRESS IS
FLEXIBLE
3

17. • It’s scalable
• Supports multi language sites
• Allows multiple users and networks
WORDPRESS IS
FLEXIBLE
3

18. • It’s scalable
• Supports multi language sites
• Allows multiple users and networks
• Allows integrations via plugins
WORDPRESS IS
FLEXIBLE
3

19. • It’s scalable
• Supports multi language sites
• Allows multiple users and networks
• Allows integrations via plugins
• Responsive oriented themes
WORDPRESS IS
FLEXIBLE
3

20. 2
WORDPRESS
IS SAFE & SECURE

21. • No such thing as 100% securityWORDPRESS IS
SAFE & SECURE
2009 2011 2012
2

22. • No such thing as 100% security
• Constant software updates
WORDPRESS IS
SAFE & SECURE
2

23. • No such thing as 100% security
• Constant software updates
• Be careful of plugins
When was the plugin last updated?
What is the plugin’s average rating?
What does the plugin’s changelog indicate?
WORDPRESS IS
SAFE & SECURE
2

24. 1
WORDPRESS
MAKES SEO EASY

25. • Retained SEO features from the
blogging platform days
WORDPRESS
MAKES SEO EASY
1

26. • Retained SEO features from the blogging
platform days
• Google loves Wordpress – WHY?
WORDPRESS IS DESIGNED LOGICALLY
WORDPRESS IS TEXT BASED
WORDPRESS ALLOWS YOU TO HAVE UNIQUE
SEO FOR EACH PAGE
WORDPRESS CAN BE DESIGNED AS
RESPONSIVE FOR ALL SMART DEVICES!
WORDPRESS WAS ORIGINALLY CREATED
AS THE ULTIMATE BLOGGER’S TOOL
WORDPRESS
MAKES SEO EASY
1

27. • Retained SEO features from the blogging
platform days
• Google loves Wordpress – WHY?
• Yoast SEO plugin makes it easier
WordPress automatically solves a ton of SEO issues.
Google Engineer, Matt Cutts
And with the free Yoast SEO plugin, your site will be even more search engine friendly
WORDPRESS
MAKES SEO EASY
1

28. QUIZ
TIME

29. WHICH
COMPANY DO
YOU THINK USES
WORDPRESS?
The New York Times’ blogs
cover everything
imaginable, ranging from
arts to economics.
CNN hosts blogs for their
many on-air personalities
including Anderson Cooper
and Dr. Sanjay Gupta.
Forbes is a leading source
for reliable business news
and financial information.
UPS’ Upside shares personal
insights and perspective
about the world’s largest
transportation company.
eBay Ink is your official
source for information,
opinion and perspective on
eBay, Inc.
PlayStation.Blog is where
the people who create the
PlayStation experience meet
gamers & fans directly.
Time is an American
weekly news magazine
published in New York City.
Time has the world's
largest circulation for a
weekly news magazine, and
has a readership of 25
million, 20 million of which
are based in the United
States.
Tesoro is one of the largest
independent refiners and
marketers of petroleum
products in the United
States.
BBC America is a digital
cable and satellite televisio
n network in the United
States which is jointly
owned by the BBC
Worldwide and AMC
Networks.

31. WHICH
COMPANY DO
YOU THINK USES
WORDPRESS?
The New York Times’ blogs
cover everything
imaginable, ranging from
arts to economics.
CNN hosts blogs for their
many on-air personalities
including Anderson Cooper
and Dr. Sanjay Gupta.
Forbes is a leading source
for reliable business news
and financial information.
UPS’ Upside shares personal
insights and perspective
about the world’s largest
transportation company.
eBay Ink is your official
source for information,
opinion and perspective on
eBay, Inc.
PlayStation.Blog is where
the people who create the
PlayStation experience meet
gamers & fans directly.
Time is an American
weekly news magazine
published in New York City.
Time has the world's
largest circulation for a
weekly news magazine, and
has a readership of 25
million, 20 million of which
are based in the United
States.
Tesoro is one of the largest
independent refiners and
marketers of petroleum
products in the United
States.
BBC America is a digital
cable and satellite televisio
n network in the United
States which is jointly
owned by the BBC
Worldwide and AMC
Networks.

34. WHICH
COMPANY DO
YOU THINK USES
WORDPRESS?
The New York Times’ blogs
cover everything
imaginable, ranging from
arts to economics.
CNN hosts blogs for their
many on-air personalities
including Anderson Cooper
and Dr. Sanjay Gupta.
Forbes is a leading source
for reliable business news
and financial information.
UPS’ Upside shares personal
insights and perspective
about the world’s largest
transportation company.
eBay Ink is your official
source for information,
opinion and perspective on
eBay, Inc.
PlayStation.Blog is where
the people who create the
PlayStation experience meet
gamers & fans directly.
Time is an American
weekly news magazine
published in New York City.
Time has the world's
largest circulation for a
weekly news magazine, and
has a readership of 25
million, 20 million of which
are based in the United
States.
Tesoro is one of the largest
independent refiners and
marketers of petroleum
products in the United
States.
BBC America is a digital
cable and satellite televisio
n network in the United
States which is jointly
owned by the BBC
Worldwide and AMC
Networks.

35. This is the official blog for
IBM Recruitment, to provide
an insider view of their
company, their strategic
vision, and what they have to
offer as an employer.
Samsung Digital Cameras &
Camcorders Blog was
launched in 2009 in order
to improve the relationship
and communication with
their customers
TechCrunch is a blog about
technology start-ups and is
one of the top technology
blogs on the web.
The Harvard Gazette is the official
news outlet for Harvard
University.
Spotify is a Swedish
commercial music streaming,
podcast and video service that
provides digital rights
management-restricted
content from record labels
and media companies.
Best Buy Co., Inc. is an
American multinational
consumer electronics
corporation headquartered
in Richfield, Minnesota, a
Minneapolis suburb.
Bata is a family-owned
global footwear and fashio
n accessory manufacturer
and retailer with acting
headquarters located
in Lausanne, Switzerland.
Facebook Newsroom is the
official Facebook website.
GV provides venture capital
funding to bold new
companies including Uber,
Nest, Slack, Foundation
Medicine, Flatiron Health,
and One Medical Group.

36. CASE STUDY
BUSINESS TO CONSUMER (B2C)

37. BOARDSHORTS.COM

38. BOARDSHORTS.COM
Boardshorts.com is an ecommerce start-up
based in San Francisco that sells boardshorts
online.
MISSION
• To provide great merchandise
• Create a painless shopping experience
• incorporate useful tools for decision-making
(like videos, infographics, and, reviews)
SOLUTION
They created their own ecommerce theme built
entirely on WordPress that allows them
• To have customer management in the
backend
• An inventory system and filters for sorting
products.
• To view the site in various devices
COMMON PLUGINS
• Yoast SEO
• Responsive Slider
• Contact Form 7

39. CASE STUDY
BUSINESS TO BUSINESS (B2B)

40. EZYPAY.COM

41. EZYPAY.COM
Ezypay is a recurring customer payment
collection platform that instantly enables fast
growing businesses to accept and manage
recurring payments.
MISSION
• Make it easy for business owners to
understand about our products
• Generate sales online through the website
SOLUTION
We created a blog centered website whereby we
have
• pages to inform potential business on what
we offer
• a news page where we educate the public
through case studies, articles and printable
downloads
• A signup form for businesses to join and start
using our services
• Websites for different countries that contain
different information

42. EZYPAY.COM
THEME
• We used DIVI theme mainly because of its
flexibility in designing pages.
• Each country run on a child theme
COMMON PLUGINS
• Yoast SEO Premium
• Contact Form 7
• Facebook
• WordPress MU Domain Mapping
• Google XML Sitemaps
• Broken Link Checker
• Ezypay Application Form Plugin
• FeedBurner Form
• Shareaholic
• WP Smush

43. DEMO

44. IT’S SO EASY!

45. FAQS