More ➢ http://www.trafficgenerationcafe.com/repurposing-content-recontent/
Content repurposing. Repurposed content. Recontent. What is it - REALLY?
Why you, a content marketer/business owner, have no choice but to use it if you want to actually get traffic and leads from your content marketing efforts.
Get my entire Recontent Ecosystem process here ➢ http://www.trafficgenerationcafe.com/repurposing-content-recontent/
15. CONTENT REPURPOSING
is a marketing strategy
that puts your business message
in every format and on every platform
your potential customers
are looking for it.
20. I'm NOT into content repurposing.
When I see it, it tells me that
the person is struggling to be
creative and have enough
varied and unique perspective
to bring information to the world
on a regular basis.
~ Chris Brogan
ChrisBrogan.com
“ #RECONTENT
34. “
I think businesses that invest
a lot in creating valuable
content but don't think of
creative ways to slice and dice
it in different mediums are
doing themselves a disservice.
~ Michael Stelzner
SocialMediaExaminer.com
#RECONTENT
35. “
If you bought an expensive pair
of shoes, would you show them
off once, then hide them in your
closet never to be seen again?
No way! Same goes for your
best content. Show it off
multiple times, in multiple
places, in multiple ways. It's just
too good to take it for a spin
once!
~ Amy Porterfield
AmyPorterfield.com
36. “Stop creating content for
content sake! Create great
content and up-cycle it
uniquely for each network
to reach your audience
where they engage.
~ Brian Fanzo
Isocialfanz.com
#RECONTENT
43. 30% of people
are visual thinkers
45% of people use
both visual thinking
and thinking in the
form of words
25% of people think
exclusively in words
44. So… if you’re primarily
communicating with your
audience in words (like blog posts),
you are only reaching about
25% of them EFFECTIVELY.
47. “The content you make is
not THE thing, it’s just the
FIRST version of that thing.
~ Jay Baer
ConvinceAndConvert.com
#RECONTENT
48. “Repurposing is important
because it opens up
different entry points for
potential readers and
customers to discover you.
~ Henley Wing
BuzzSumo.com
#RECONTENT
52. That’s the TRUE power of recontent:
being recognized as
THE one with a solution to a problem.
53. The by-products of growing your brand
and niche expertise through recontent are
• mentions on other sites
• backlinks
• referral traffic
• higher domain authority of your site
• higher overall search engine rankings
57. ~ Eric Enge
StoneTemple.com
#RECONTENT
From an SEO perspective,
content repurposing helps
create a lot of additional
exposure for your content,
and this can lead to more
links and traffic back to
your site.
“
58. “It's the savvy business owner
who sees that repurposing
their content into a variety
of ways and channels can
significantly amplify and
accelerate how they
receive traffic, leads and
sales.
~ Mike Allton
SocialMediaHat.com
#RECONTENT
60. ‘The rule of 7’ says that
your prospects need to
see your message
at least 7 times before they
really notice it and take action.
61. “Repetition increases the chance
that you get heard.
Repetition also increases … the
authority and believability of what
you have to say. Listeners go from
awareness of the message to
understanding to trust.
~ Seth Godin
62. How are YOU
going to expose
the prospect to
your content on a
repetitive &
consistent basis?
64. You put a lot of work into your
content. Why not make sure your
audience can see it wherever
they want? I like to do live videos,
edit them in iMovie and repurpose
them to YouTube, Facebook, my
blog and iTunes.
~ Joel Comm
JoelComm.com
#RECONTENT
65. Recycle your content!
Else it gets old, stale — and
you've wasted all your time
and money using a multi-use
product just once!
#contentcrimes
“ ~ Sam Hurley
Optim-Eyez.co.uk
#RECONTENT
67. 83% of global
consumers are
constantly plugged in,
using, on average,
2.23 devices
at the same time.
recontent breaks through multi-screen reality
source: Adobe
68. Yet, almost half
of global device
users admit feeling
distracted by
multiscreening.
recontent breaks through multi-screen reality
source: Adobe
69. Yet, almost half of
global device users
admit feeling
distracted by
multiscreening.
recontent breaks through multi-screen reality
source: Adobe
Duh!!! 😆
76. Content repurposing is
a multiplier. It's the triple
word score on Scrabble,
except you're not limited
by triples. The possibilities
are limitless.
“ ~ Rich Brooks
TakeFlyte.com
#RECONTENT
77. ~ Rebekah Radice
RebekahRadice.com
The beauty behind content
repurposing? You get more
mileage out of your content,
a higher impact, and all at a
lower cost. In other words –
more bang for your
marketing dollar.
“
#RECONTENT
89. We are in an era where
advertising, promotion, and
distribution strategies may
eclipse the importance of
the content itself.“ ~ Mark Schaefer
BusinessesGrow.com
#RECONTENT
90. If your content is good, you should
be able to ride it until the wheels
fall off. Re-sharing and reposting the
good stuff is a critical distribution
tactic that can help you get the
best mileage and is a key to
unlocking the content puzzle.
~ Ted Rubin
TedRubin.com
#RECONTENT
91. “ ~ Ann Handley
AnnHandley.com
#RECONTENT
Creating ridiculously good
content is hard, which is why
you have to squeeze every
drop of juice out of whatever
content you create.
92. “Spend more time on bigger
pieces of content and then
work out how you can distribute
this content in as many relevant
places and in as many different
ways as you can.
~ Ian Cleary
RazorSocial.com
#RECONTENT
93. Here are my personal
recontent results from
using just ONE
platform:
SlideShare
94. slideshare
✓ The ‘Sleeping Giant of Content Marketing’
✓ the largest presentation hosting platform
✓ owned by LinkedIn and now Microsoft
✓ has about 70 million active users
95. ✓ 30 days
✓ 9 presentations
✓ over 243,000 views
✓ several first-page Google rankings
✓ over 400 new Facebook fans
✓ my second largest referral traffic source
97. I am even beating SlideShare
for the keyword ‘SlideShare’ on Google!
(proportionally speaking…) 😉
TrafficGenerationCafe.com
3.53% of organic traffic
from keyword ‘SlideShare'
SlideShare.net
1.05% of organic traffic
from keyword ‘SlideShare'
alexa.com, 2017
100. And the best part?
I can teach
you how to do
the same for
your business.
101. Download the FREE bonus PDF
“How to Repurpose Content
for Traffic & Leads”
(including my personal
Recontent Ecosystem process)
102. STEP 1
blog post
STEP 3
outline into
slide deck
STEP 4
slide deck
into video
STEP 2
turn post
into outline
STEP 5
video into
audio
STEP 9
embed elements
into blog post
STEP 7
images into
infographic
STEP 6
slide deck
into images
STEP 8
images into
social media
updates
STEP 10
embed elements
into articles