"Like" It or Not Branding Musts for Communicators
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Presentation delivered Day 1 of Social Media Week Chicago 2014 #SMWChicago #SMWCommunicators #SMWLikeorNot
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"Like" It or Not Branding Musts for Communicators
- 1. “LIKE” IT or NOT: Social Media Branding Musts for Communicators #smwlikeornot
- 2. @redclaydigital @eveypistorio @toyamit @getjetmag @CYTaylor @cision YOUR COLLABORATORS
- 3. GOALS Achieve clarity about what is a communicator’s brand Gain insights to help your brand flourish Enable your brand to make an impact Understand that Social Media is just one way to hone a brand
- 5. Essence
- 6. Top 6 Social Media Branding Musts 1. Define / Iden=fy Yourself 2. Know Your Audience 3. Listen 4. Blog, Post, & Engage 5. Be Authen=c & Cohesive 6. Measure and Improve
- 7. PROFILES
- 8. AUDIENCE
- 9. LISTEN
- 10. PLATFORMS
- 11. MEASUREMENT
- 12. COMPANION VIDEO Like Farms hRps://www.youtube.com/watch? v=oVfHeWTKjag Hasthtag#2 hRps://www.youtube.com/watch? v=Kwq_GraOC9E
- 13. “LIKE” IT or NOT: Social Media Branding Musts for Communicators Q & A
- 14. APPENDIX
- 15. SOCIAL MEDIA STATS • Instagram is the fastest growing pla`orm • 72% of all internet users are now ac=ve on social media • 89% of 18-‐29-‐year-‐old internet users are ac=ve on social media • 93% of marketers use social media for business • 70% of brands have a presence on Google+, up 4% from Q4 of 2012 • Google+ grew 33% during the same period Facebook has 1.15 billion monthly ac=ve users • hRp://www.smar=nsights.com/social-‐ media-‐marke=ng/social-‐media-‐ strategy/new-‐global-‐social-‐media-‐ research/
- 16. Profile Services • About.me: hRp://about.me • Enthuse.me: hRp://enthuse.me • Flavors.me: hRp://flavors.me • Follr: hRp://follr.com • Hi.Im: hRp://hi.im • ItsMyUrls: hRp://itsmyurls.com • Naymz: hRp://naymz.com • Seshn: hRp://seshn.com • Whohub: hRp://whohub.com • Xeeme: hRp://xeeme.com
- 18. Listening Tools • Cymfony -‐ works well for finding influencers and authorita=ve resources. • Mark Monitor and CSC -‐ do a great job with monitoring domains and brands worldwide. Great for brand protec=on. • Radian6 -‐ is a powerful tool because it aggregates the most media types and has very configurable profiles that help service enterprise customers. The downside is the sen=ment func=onality and the lack of geo granularity to local level. • ScoutLabs -‐ has many of the same posi=ve quali=es as R6. • Sysomos -‐ Can do much of what R6 can, but has a more advanced sen=ment measurement feature that can improve over =me. Has granular They can also drive down to specific regions. Workflow is good as well. • Trackur -‐ is a step above Google Alerts and is a cost effec=ve way to do fast research.
- 19. Emerging Tools • Crowdbooster • CyberDust • PostBeyond • SnapChat • Xpire
- 20. Scoring / Enhancement Tools • Crowdbooster • Klout • Kred • Naymz • PeerIndex • Tweetstats