These slides discuss why social media is important and the 5 key skills needed to become a social non-profit, and increase awareness, generate a return on investment and create a thriving online community

1. How to become a
social non-profit:
the 5 key skills you need to increase
awareness, generate ROI and create
a thriving online community
Presented by Mel Kettle
www.melkettle.com
Image: Shutterstock

2. We don’t have a choice on
whether we do social media,
the question is how well we
do it.
- Eric Qualman
Image: Shutterstock

3. Biggest problems?

4. Organisa2ons that use
social media to engage
posi2vely with their
customers have a higher
rate of trust
organisations high
in trust report 76%
more engagement

5. Remember when?
Image: Shutterstock
Social media
helps you
STAND OUT
Image: Shutterstock

6. Social media can increase engagement
Image: Shutterstock

7. Where are you on the engagement ladder?

8. It’s like falling in love
❤

9. 5 skills to
become a social
non-profit

10. 1. Be strategic
Image: Shutterstock

11. Think strategically
• Be aware of current trends
• Take time to think and reflect
• Ask questions

12. Strategic planning
• Comms and social media strategies
• Risk mitigation
• Social media policy

13. C & K

14. People will forget what you said.
People will forget what you did.
But people will never forget how
you made them feel.
~ Maya Angelou
2. Customer service focused

15. It costs 5-10x more
to get a new
customer than to
keep an exis2ng
one

16. People decide how
they feel about
your business
based on their
customer
experience

17. Across a wide range of industries, a 5%
improvement in customer service will
yield a 25-100% increase in profits
The Loyalty Effect

18. 8 steps
1. Have a presence
2. Mobile friendly
3. Have a plan
4. Know your audience problems
5. Create experiences that
surprise and delight
6. Give value
7. Ask for feedback
8. Be kind, patient, show empathy
Image: Shutterstock

19. Be more human.
In every engagement and comment.
Mark W. Schaefer

24. 3. Crea2vity
Everyone can be creative
• 30 day creativity challenge
• read
• meditate
• unplug
• photo-a-day
Image: Shutterstock

25. Create content that cuts
through the cluPer
• Storytelling
• Video
• Images
• Audio
• Leverage
Image: Shutterstock

28. Use video
• Facebook live
• Instagram stories
• LinkedIn
• YouTube

29. Metro trains - Dumb Ways to Die

30. • Editorial and content calendars
• Manage approvals
• Batch content
• Time chunk
• Schedule posts
• Outsource
4. Be organised

31. • Canva, Easil, Wordswag
• Wave, Ripl
• LastPass, 1Password
• SmarterQueue, Hootsuite, Buffer
• Evernote
• Rev
• Slack, Trello, Asana
4. Useful apps

32. 5. Understand your analy2cs
• Set benchmarks
• Community engagement
• Click-through
• Enquiries
• Sales
• Influencer connections

33. July Workshops
How to become a social association
• Perth - 3 July
• Melbourne - 5 July
• Sydney - 10 July
• Brisbane - 12 July
• Wellington - 26 July
https://www.melkettle.com/events/
Book by Friday for a 10% discount - use
the code: WEBINAR

34. My book
A signed hard copy - melkettle.com
Unsigned - Amazon, Barnes & Noble
ebook - Amazon, iBooks, Kobo

35. Want more?
Pop your email in the
chat box
•Workshops
•Coaching
•Training
•Mentoring
•Keynotes

36. Any ques2ons?
Image: Shutterstock

37. Image: Shutterstock
Mel KePle
0404 600 889
melkettle.com
mel@melkettle.com