Presentation on twitter for academics delivered to CARRS-Q, March 2014

www.melkettle.com.au @melkettle
Twitter
for

researchers

www.melkettle.com.au @melke&le

source: themarketingroom.co.uk

Doing what you have always
done will no longer get you
what you have always got

www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle
Social media  
(and twitter)  
is a fundamental shift
in how we do business

www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle@melkettlewww.melkettle.com.au @melkettle


Social !
media

So, what is !

Twitter is a free online social networking  
tool that enables users to  
send and read “tweets”.!
A tweet is a short message with a maximum
of 140 characters. !
!
Sign up at www.twitter.com

Why I love twitter
• fabulous friendships!
• speaking opportunities!
• food blog!
• new clients!
• crowdsourcing info for uni assignments!
• great advice and information

Quick facts
• 8 years old on 26 March!
• 1 billion registered users - 77% outside USA!
• 241m monthly active users!
• 300b tweets sent / 500m tweets PER DAY!
• fave network for 26% teens

Realtime

Global

Public

Connecting people


“Connection promotes, and
twitter provides the model that
simple digital tools can vastly
increase connection.”

!
Aaron Stupple

Resident, Beth Israel Deaconess

Medical Centre
Source: Mdigital Life


twitter
• best channel for direct communication!
• quick and simple to use!
• cost effective!
• has keyword search!
• excellent to drive trafﬁc to web!
• fastest growing

news
community
referrals
feedback
traﬃc
inﬂuence
content
goodwill leads
sharing
relationships
branding
networking
hiring
publicity


Using twitter for research
• generating ideas!
• ﬁnding jobs!
• recruiting participants!
• collecting data!
• identifying funding and grants!
• disseminating ﬁndings

Using twitter for teaching
• source the most current materials!
• boost engagement in lectures!
• improves writing - brevity!!
• students can ﬁnd and create
communities - great if online !
• ask questions of experts and peers


Twitter !
dos and don’ts


DO: Sign up!
!
!
www.twitter.com!


• Others in your ﬁeld!
• Your students and fellow academics!
• Journalists!
• Research organisations !
• People you want to know!
• People who interest you! Peers, food, wine, sport, business
people, celebrities...
DO: follow people

DO: Follow me
@melkettle

DO: start tweeting
• 140 characters!
• include links (use a short link tool)!
• add photos/video!
• use # @ RT


DO: Build relationships


• Communication is two way!
• Discuss and explain feedback!
• Correct facts not opinions!
• Provide rich content!
• Spark discussion!
• Don’t be afraid to be disliked
DO: Engage by being engaging


DO: RT,
@, #!
!
(and read before
you RT…)


DO: use #hashtags
• Following and promoting conferences!
• To make a point #needcoffee!
• Promote an organisation #CARRSQ!
• Get support #PhDchat #ECRchat!
• Similar interests #hcsmanz


DO: share your story
• NOT just work!!
• Be authentic!
• Build relationships!
• Have a voice

DO: Tweet regularly

DON’T: just sell

DO: Build

www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle@melkettle
Changing perceptions


DO: Listen to people


“The biggest advantage to
tweeting for me has been
learning what people I admire
are reading, using, watching,
listening to, both within social
media and outside it.”

!
John LaPuma, Internal Medicine
Source: Mdigital Life

www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle
DO: Talk to people!

DO: Be authentic


DON’T: be arrogant


DO: say hello


DO: Share


DO: be relevant and interesting!

www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle@melke&le

DO: Ask
questions


DO: congratulate people

DO: Just have a chat!


DO: say thank you
• 2. Let others know you are listening

DON’T: link to !
Facebook or LinkedIn


DON’T: complicate things
• use apps - Tweetbot is my fave, syncs on
macbook, iPhone, iPad !
• links to Facebook!
• manage multiple twitter accounts!
• creates lists


Key to know
• People will engage on topics THEY want to
talk about - not just what you want them to!
• Make sure you talk about what your
audience wants to hear


Security and risk


External risk
• Phishing!
• Hackers!
• Spammers!
• Other idiots who want your info... don’t
let them get it!


Internal risk
• General carelessness !
• Ego!
• Staff leaks - deliberate and accidental!
• Blur between personal and professional!
• Increased use of smart phones


Top security tips


Use caution when clicking


Think twice about apps


Assume everything said
online stays online


Have a unique password


Keep your browser up to date


Privacy tips - general
• Don’t post birthday, address, phone numbers, credit
card info!
• Choose a complex password and change it if you get
hacked!
• Be careful when posting pictures!
• Turn off geo-tagging on twitter and instagram!
• Always sign out after using a shared computer


Privacy tips - twitter
• You can set tweets to private - meaning
you vet everyone who wants to follow!
• Don’t auto follow !
• Don’t click on weird looking links!
• Tweets can’t be deleted. Ever. Be careful
what you tweet


Privacy - twitter


Finally…

!
@melkettle

www.melkettle.com.au

Presentation on twitter for academics delivered to CARRS-Q, March 2014

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Presentation on twitter for academics delivered to CARRS-Q, March 2014