Social Media Trends 2017

•

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Mel Kettle

A snapshot of trends following my attendance at SMMW17

Médias sociaux

The impact
• Less room for ads
• Lower reach
Less visibility
Less trafﬁc
Fewer leads
Fewer sales

Our attention span is
shorter than that of a
goldfish

Chewbacca
Mom, Candace
Payne
• 167m views
• 3.3m shares
• appearances on James
Cordon, GMA
• speaking opportunities
• a Candace Chewbacca
doll
Use video

Be more human.
In every engagement and comment.
Mark W. Schaefer

Social customer service is a
customer spectator sport
Jay Baer

Across a wide range of
industries, a 5% improvement
in customer service will yield a
25-100% increase in proﬁts
The Loyalty Effect

But better
EXPERIENCE is
Better service isn’t
unique

Mel Kettle
melkettle.com
mel@melkettle.com
@melkettle

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Social Media Trends 2017

1. Social media trends 2017 Mel Kettle

2. We are pioneers

3. That algorithm… source: Shutterstock

4. Source: SMMW17

5. The impact • Less room for ads • Lower reach Less visibility Less trafﬁc Fewer leads Fewer sales

6. 5,700 marketers said… Source: SMMW17

7. BUT use of Facebook Source: SMMW17

8. So what do you do???

9. Our attention span is shorter than that of a goldfish

10. Instagram

11. Use visuals

12.

13. Chewbacca Mom, Candace Payne • 167m views • 3.3m shares • appearances on James Cordon, GMA • speaking opportunities • a Candace Chewbacca doll Use video

14. be inspiring

15.

16. Trends image: Shutterstock

17.

18.

19. Be more human. In every engagement and comment. Mark W. Schaefer

20.

21.

22. Social customer service is a customer spectator sport Jay Baer

23. Across a wide range of industries, a 5% improvement in customer service will yield a 25-100% increase in proﬁts The Loyalty Effect

24. But better EXPERIENCE is Better service isn’t unique

25.

26.

27. manage expectations

28.

29.

30.

31. Create content where you own it

32. Chat bots

33. Messenger

34.

35. Mel Kettle melkettle.com mel@melkettle.com @melkettle