Presentation on Twitter for Business, Delivered as part of Social Networking Connect, DEEDI

1. Using twitter for business
Can you afford not to?

2. @melkettle
#SNCSC

5. Doing what you have
always done will no
longer get you what you
have always got

6. Social media
= #1

7. !"##$%&'()&*+,$-.(/&+0($102++
3&+14)%#.5+6'77-.5+#)(8.5+9(,+:)6%9&-.2;

8. “By 2011 90% of your
sales will come from
word of mouth or
digital promotion”
Seth Godin, 2009

9. networking
referrals branding
content
relationships
news influence
hiring
feedback
goodwill
leads
traffic
sharing
publicity community

10. Age of users
30%
23%
15%
8%
0%
13-17 18-25 26-34 35-44 45-54 55+
Twitter Facebook
Twi$er ‐ 17% aged 25 or under; 53% aged 35 or over
Facebook ‐ 40% aged 25 or under; 37% aged 35 or over

11. Social networks used by Small Business
Twitter 78%
Facebook 75%
LinkedIn 30%
Tumblr 11%
Flickr 13%
Wordpress 22%
Blogger 10%
0% 20% 40% 60% 80%
Source: www.prdaily.com

12. Social media is a
fundamental shift in
how we do business

13. WHY?
• Allows you to engage and connect with
your customers
• Gives you a greater online presence
• Gives you greater brand credibility
• Your competitors are there
• Conversations are happening about your
business and your industry whether you are
there or not

14. Social media is
NOT
a fad

15. Twitter facts
• 87% of all people are aware of twitter
• 200 million registered accounts
• 110 million tweets per day
• 27% log in every day
• 37% log in via a mobile device
• 52% women
• 25% follow a brand
• 67% of them will purchase a brand they follow
• 52% update their status every day

16. Twitter terminology
• Handle - your twitter name @melkettle
• Re-tweet - forwarding someone else’s tweet
• DM - direct message just to you
• @ reply - when a tweet is written directly to your
handle eg @melkettle loved your article
• Hashtag eg #SNCGC - a way to categorize
tweets. It creates a way for people to view
related tweets

17. Hashtags - #
• Adding a hashtag or #tag to a tweet acts is a
way to create categories, groups or topics for
tweets that can also be used by others
• It allows tweets to be grouped together
• search.twitter.com - great to find terms
• Adding #SNCGC to tweets now allows those
not attending to learn what we are saying
• Anyone can create a hastag #needcoffee

18. What does this mean
for you?

19. www.twi$er.com
GET STARTED NOW!

21. Have a plan

22. Who do I follow?
• Competitors
• Suppliers (contractors, food/wine)
• Customers
• Food lovers (@sensiblespice, @everydaycook)
• Food bloggers (@gastronomygal, @eatdrinkbekerry)
• Food writers and journalists (@nataschamirosch)
• Chefs, wineries, food critics, restauranters

23. Some great food tweeps
• @dellomanno - brownies
• @snackqueen - Sally Lynch
• @merlocoffee - great connectors
• @organiclambman - Silverwood organics
• @superbutcher
• @capitalwines
• @carmr - twitter built her restaurant

26. Set objectives
• SMART - Specific, Measurable, Actionable,
Realistic, Timely
• To initiate conversation with 5 new people
a day
• To have 10 RTs a day
• To provide 2 referrals or recommendations
a day

27. Key messages
• What do you want people to know about
you?
• More about living the philosophy of your
brand than actually talking.
• Let your brand shine through your social
media interactions

28. "We believe in making every moment completely
delicious for our customers."
Crust CEO and Co-Founder Michael Logos

32. Know your market
• Who are your customers?
• Who are you suppliers?
• Where do they come from?
• What do they want from you?
• How can you give it to them?
• Make them feel valued.

33. Engage regularly

34. Be relevant
and interesting

37. Listen

38. Share

39. Congratulate
people
• 5. Congratulate people

40. Ask and
answer
questions

41. • 2. Let others know you are listening

42. Measure what you do
• Qualitative vs Quantitative
• How often you engage
• Retweets, @ replies and direct messages
• Visits from links to your sites
• Sales or new opportunities or other
business benefits
• The increased word of mouth

43. Tools to manage time
• 3rd party applications - Tweetdeck, Hootsuite
• Mobile phone apps - Twitter for iPhone,
twitter for BlackBerry, Seesmic
• Shorten links - bit.ly, tiny.url
• Add photos - twitpic, plixi.com

44. Managing multiple
accounts
• Tweetdeck - multiple twitter, also update
facebook, MySpace and LinkedIn
• Hootsuite
• Co-Tweet - helps multiple people access a
corporate twitter account

45. 75% of SMEs
don’t have a
social media policy

46. Case study: @capitalwines
• Small winery outside ACT
• Increased production from 2,000 cases in 2010 to
5,000 cases in 2011
• Regularly chats to wine and food identities
• Most stockists, all interstate restaurants, east coast
and WA distributors all from twitter
• Building friendships leads to an emotional
investment in your brand.
• No selling, just talking. Sometimes rubbish, always
fun.

48. LinkedIn facts
• Launched 5 May 2003
• It took 494 days to reach the first million members, and now,
on average, a new member joins every second of every day,
or approximately one million every 12 days.
• Over 90 million members in over 200 countries and territories
• Over 50% outside of USA
• Over 1 million Australians
• Nearly 2 billion people searches in 2010
• 80% of companies using LinkedIn as a primary tool to find
employees
• 69 of the Fortune 100 companies use LinkedIn as a hiring tool
• More than 1 million Company Pages

49. www.LinkedIn.com

50. •A way of connecting with other professionals
•Find, be introduced to and collaborate
•Join groups
•Be found for opportunities
•Recruitment - find a job, find employees
•Discover connections
•Give and receive recommendations

51. Me
My connecFons = 484
2 degrees = 61,700+
3 degrees away = 3,854,000+

52. Thank you
@melkettle
mel@melkettle.com.au
www.melkettle.com.au