The document outlines an agenda for a workshop aimed at improving the integration between 826's retail stores and writing/tutoring centers. The workshop will include discussions to understand customer experiences, identify challenges, generate ideas to enhance the physical, programmatic and cultural connections between the storefronts and centers, and create "mission moments" to showcase the organization's impact through products and interactions in the stores. Groups will focus on improving integration for different user groups like volunteers, staff, families and local community members.

1. store + mission =
magic
designing for integration
at 826’s unique front door

4. goals
Take the pulse of the current “state of the
store” as it pertains to the 826 organization,
mission, and vision at large.
!
Reflect on ways to bring more mission
storytelling into the store experience.
!
Generate actionable ideas for integrating the
store and center for various user groups.
!
Create an opportunity to look at the store +
center relationship holistically + productively.

5. store + mission = magic
designing for integration at 826’s unique front door
15 30 10 10
intro +
updates
insights
!
challenge one:
mission moment
!
challenge two:
integration

6. updates
I like, I wish, I wonder
(learn. what if?)

8. insights
what does the store mean to you?

9. 1 gosh darn it,
the stores are special.
whimsical, creative, imaginative

10. How might we keep the magic at the heart and
also make store’s relevant, accessible, impactful, and profitable?

11. 2 integration is key.
it can and does look different across 826, but
is universally recognized as crucial.

12. mind
the gap.
How might we intentionally design in opportunities for connection
of the store to the larger mission and organization?

13. 3 the perpetual hello.
engaging users with preconceptions,
misconceptions, or a blank slate.

14. How might we ensure that each hello is engaging,
informative, and mission centric?

15. 4 the user tango.
clarifying, empathizing, and designing
for diverse audiences… such is the

16. How might we balance inventories and interactive elements
suitable for each chapter’s locale?

17. 5 The store itself still contains a lot of
untapped potential
to impact programming, donor relations,
& education.

18. “…a perfect first point of entry to
what happens in the back.”
“…share our day to day magic with
the community.”
How might we leverage these insights and look at the connection
between store and center with new eyes?

19. create an invitation.
focus on users.
design the experience.
be a third place.
!
share mission moments.
integrate the environment.

20. one challenge
What’s a mission moment?

21. products

22. the purpose of the store is to:
!
“..share our day-to-day magic with the
wider community
...exciting, interactive space... conversations
about programming...shelves and shelves of
beautiful student publications…compelling
enough that someone walking in would want to
buy something to share 826 with
other people in their lives.”

23. CHALLENGES:
!
Volunteers “get it” if
they are the Eggers-enthused
crowd, but
they don’t necessarily
shop in the store.
The store’s are built
to be unlike any
store the customer’s
been in. But if
the questions the
store sparks aren’t
quickly answered,
the experience can
be disenfranchising
rather than fun.

24. mission moment:
!
Opportunities for storytelling about
826’s mission, impact, or programs.
These can be interactions, experiences,
or artifacts that embody or explain core
values or impact.

25. How might we create
more “mission moments”
in our 826 stores?

26. one
Share a “mission moment” that
you’ve had or witnessed through 826.
groups of 2-3 5 min.

27. two
What are the ingredients of an 826
mission moment?
groups of 2-3 4 min.

28. three
How might we create more “mission
moments” in the front of house?
!
Generate 3-5 ideas to boost understanding
and enthusiasm around 826 with store
customers through storytelling.
groups of 2-3 6 min.

29. two challenge
Blur the lines: Integrating Storefront + Center
+ =

30. How might we enhance the integration
between the store and tutoring/writing
center: physically, programmatically, &
culturally?
!
CHALLENGE:
How might we connect the front and back
of house for a particular user group?

31. users
Volunteers
Staff
Families
Students
Locals

32. UNDERSTAND
& EMPATHIZE
INTERPRET
& FRAME
IDEATE &
VISUALIZE
FOCUS
& SHARE

33. Understand + Empathize 6 MINUTES
What is your user group’s current
experience of 826?
!
How well is the store connecting to the
writing/tutoring center in the back of house?
!
IDENTIFY 3-5 TOUCHPOINTS OF
THEIR EXPERIENCE.
!

34. Interpret + Frame
What is strong about these touch points?
Where are there gaps?
!
IDENTIFY 2-3 CHALLENGE
STATEMENTS.
5 MINUTES
“How might we…”

35. Ideate + Visualize
Individually:
Sketch 3- 5 radical ways you can integrate the
826 experience for this user group or solve a
current challenge.
!
!
!
Group:
Share and build upon your ideas.
10 MINUTES

38. Focus + Share
Cluster or rearrange ideas by theme.
!
Identify your group’s top ideas by each
placing 3 votes on your favorites.
!
Share your top ideas with the group.
5 MINUTES
* * *

39. Reflections