1. When Pitching to Investors
The Importance of Knowing Your Market & Market Research
SBA Empowerment Breakfast
March 13, 2015

2. Must Have ElementsMust Have Elements
of an Investor Pitchof an Investor Pitch
What problem does your
company/product solve?
Why you? (You & Your Team)
Proof- Reason for the Business (Fully Vett the
Market)
Why it will Succeed (Competitive Analysis)
Show Me The Money (ASK)
ROI (Exit Strategy)

3. Market Research &
Competitive Analysis Will Show…
Breadth of the Market
◦ How big is the market? $$$, Volume
Current way the problem is being solved
(or not)
How does your company/product solve
the problem?
How is your company/product different
than the competition?
Why/How is this possible?

4. Market Research can direct you to
know…
How to reach your customers
◦ Which Social Media Platform
◦ Advertising/Marketing Avenues
Identify Collaborative Partnerships
Price
Retention/Repeat
Referrals
Ideas for Growth
Save Time & Money
Identify Potential Objections to the Buy

5. Know Your Customer = Sales
Where do they live?
What kind of car do they drive?
What shows do they watch?
What do they read?
Entertainment preferences?
Favorite Stores, Catalogs, E-Commerce
What kind of products would they buy?
(organic, quick & easy, lactose intolerant)
What church do they go to?
Education Level, Age, Income

6. Market ResearchMarket Research
NBDC, Library, SCORE, UNO
Internet
Survey a sampling of
your targeted market
◦ Ask open ended questions
Focus Group

7. Four Real Examples…Four Real Examples…

8. Thank You,
Melissa Gasnick-Cloeter
melissa@ownitomaha.com
One day for women entrepreneurs, (men are
welcome) to learn, network, and market their
companies & products for capital funding, media
buzz and distribution. www.ownitomaha.com
402-670-5308