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Continuous Product Improvement Workshop
- 4. @lissijean
- 5. @lissijean What happens before we know what to build?
- 7. It doesn’t matter how well you build an unwanted feature. It will always be unwanted. @lissijean
- 8. @lissijean Product Management is about reducing the uncertainty that your product will succeed in the market.
- 11. @lissijean
- 12. @lissijean
- 14. Product Management is not just about building things, it’s about solving problems. @lissijean
- 15. This type of thinking is hard. How do we improve our existing products to satisfy our customers and achieve goals? How do we reach our business goals? How do we create new services that satisfy a need for our users? @lissijean
- 17. 1. Introduce you to the Kata Framework 2. Show you how it applies to Product Management TODAY @lissijean
- 18. The key to the Toyota Way and what makes Toyota stand out is not any of the individual elements… [but] having all the elements together as a system. It must be practiced every day in a very consistent manner, not in spurts. -Taiichi Ohno “ @lissijean
- 20. @lissijean
- 21. @lissijean
- 22. • Name your team. Minimum groups of 6. • Shuffle your cards REALLY well. • Up to 4 people can participate in the exercise. • Chose one other person to be a timekeeper. • Choose one other person to be the recorder. • Choose one other coach.
- 23. Team Name: Date: Round A Round B BASELINE ROUNDS 5 10 15 20 25 30 35 40 45 50 5 10 15 20 25 30 35 40 45 50 seconds seconds Kata in the Classroom / katatogrow.com Order your cards as fast as possible. Record your time on Baseline Rounds. Do twice. Cards must be in straight lines and equal spacing between rows and columns.
- 25. Set a Target Condition. Be ambitious.
- 26. What will you do? • • • What will you do? • • • What will you do? • • • What will you do? • • • What will you do? • • • What will you do? • • • Experiment 1 Team Name: Date: EXPERIMENTING Experiment 2 Experiment 3 Experiment 4 Experiment 5 Experiment 6 35 40 45 50 35 40 45 50 35 40 45 50 35 40 45 50 35 40 45 50 35 40 45 50 Change Change Change Change Change Change
- 28. STOP!
- 29. @lissijean How did that go?
- 30. @lissijean
- 32. STOP!
- 33. @lissijean What did you learn?
- 35. PRODUCT KATA
- 37. Prove new product in market @lissijean
- 41. @lissijean
- 44. Company Goal, Product KPI, Future state. How far are we from the goal? What’s the first milestone we can reach? User Research, Product Experiments @lissijean
- 45. Product Kata 1 2 3 4 Planning Experimenting A scientific, systematic way to build better products. @lissijean Company Goal, Product KPI, Future state. How far are we from the goal? What’s the first milestone we can reach? User Research, Product Experiments
- 46. @lissijean
- 48. GOAL Sellers should be able to be self sufficient in promoting their products and running their business. @lissijean
- 49. TARGET CONDITION Sellers call office less than twice a week. @lissijean
- 50. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. @lissijean
- 51. @lissijean
- 52. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. Sellers call office 7 times per week. We’re not sure why they are calling. Ask office staff why they are calling the most. We come away with a list of top reasons they call. They call for revenue, what they’re selling, (and see list for more) Sellers call office 7 times per week about 20 different things. We’re not sure which items they call about most frequently. Have staff measure the frequency of each type of call for 1 week. We come away knowing which items take up most time. They call mostly to learn revenue and get tweet links. @lissijean
- 53. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. Sellers call office 7 times per week. We’re not sure why they are calling. Ask office staff why they are calling the most. We come away with a list of top reasons they call. They call for revenue, what they’re selling, (and see list for more) Sellers call office 7 times per week about 20 different things. We’re not sure which items they call about most frequently. Have staff measure the frequency of each type of call for 1 week. We come away knowing which items take up most time. They call mostly to learn revenue and get tweet links. @lissijean
- 54. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. Sellers call office 7 times per week. We’re not sure why they are calling. Ask office staff why they are calling the most. We come away with a list of top reasons they call. They call for revenue, what they’re selling, (and see list for more) Sellers call office 7 times per week about 20 different things. We’re not sure which items they call about most frequently. Have staff measure the frequency of each type of call for 1 week. We come away knowing which items take up most time. They call mostly to learn revenue and get tweet links. Sellers call office 7 times per week mostly about revenue and tweet links. Have sellers call less for revenue. The sellers will stop calling for revenue. They wanted an update more frequently than once a week. @lissijean Manually send sellers a weekly revenue email. See if they call for revenue that week.
- 56. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call 5 times per week about revenue and tweet links. We need a faster way to calculate revenue. Create a spreadsheet to calculate revenue with daily sales. We can send out the revenue daily and sellers won’t call. Sellers were very happy with the report for now. Sellers call 3 times per week about tweet links.
- 57. @lissijean
- 58. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call 5 times per week about revenue and tweet links. We need a faster way to calculate revenue. Create a spreadsheet to calculate revenue with daily sales. We can send out the revenue daily and sellers won’t call. Sellers were very happy with the report for now. Sellers call 3 times per week about tweet links. Tweet links have unique codes generated on them Create a standardized share code for curators. Sellers will know their code and not ask for links. They still ask for links because forget link text. Sellers call 2 times per week about tweet links. Weird naming system doesn’t allow sellers to remember. Create a list of all the products for each seller and generate tweet links. Sellers will use this to tweet and not ask for links. They were happy with this and liked the one click. Sellers call 1 time per week about many different things. @lissijean
- 59. @lissijean
- 61. @lissijean
- 62. @lissijean 5 years OpenSky A self-serve platform for unique brands to sell their items online make sellers self sufficient in managing their platforms. 2012 have sellers call the office less than twice a week Sellers are calling 7 times a week
- 63. 1. Schedule routine checkins after every experiment to walk through the 5 questions. 2. Designate someone from outside the team as the coach. 3. Spend time establishing the target condition and the current condition. 4. Note that experiments and feedback will be longer as you build out solutions fully, but you can still use Kata to checkin and improve. 5. Adjust target conditions and challenges that you find miss the mark. Tips for Using Kata
- 64. @lissijean “ Improvement usually means doing something that we have never done before. – Shigeo Shingo
- 65. Melissa Perri melissa@produxlabs.com melissaperri.com produxlabs.com twitter: @lissijean Agile17 for 15% off productinstitute.com
- 67. QUESTIONS?