Designing to Learn: Creating Successful MVP Experiments
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Designing to Learn: Creating Successful MVP Experiments
- 1. Designing to Learn: Creating Effective MVP Experiments Melissa Perri @lissijean | #LeanUXFest
- 2. ! Melissa Perri ! ProdUX Labs melissaperri.com @lissijean
- 3. @lissijean
- 4. Traditional Product Development Cycle Define Design Develop Deploy #LeanUXFest @lissijean
- 5. Traditional Product Development Cycle Define Design Develop Deploy Some learning Very little learning Most learning #LeanUXFest @lissijean
- 6. DO NOT WANT @lissijean
- 7. Traditional Product Development Cycle Define Design Develop Deploy Pivot #LeanUXFest @lissijean
- 8. @lissijean
- 9. Risk #LeanUXFest @lissijean @lissijean
- 10. Build Learn Measure #LeanUXFest @lissijean
- 14. @lissijean MVP Process @lissijean
- 15. Focus on problem not features. #LeanUXFest @lissijean
- 17. Crappy products Crappy products everywhere #LeanUXFest @lissijean @lissijean
- 19. MVP = Experiment #LeanUXFest @lissijean
- 20. VALUE @lissijean
- 21. Setting Up Experiments #LeanUXFest @lissijean
- 22. What is our goal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
- 23. What is our goal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
- 24. Increase traffic by 10%. #LeanUXFest @lissijean
- 25. Increase sections visited by 40%. #LeanUXFest @lissijean
- 27. GOAL Increase existing customer engagement by 20%. #LeanUXFest @lissijean
- 28. GOAL Your goal is to increase conference attendee satisfaction by 25%. #LeanUXFest @lissijean
- 29. what’s your problem? @lissijean
- 30. What’s your biggest problems at conferences? FINDING THE PEOPLE I COULD HELP. @lissijean
- 31. Introduce yourself & your biggest problem. @lissijean
- 32. Dot vote on the problems. Each person gets 2 votes. FINDING THE PEOPLE I COULD HELP. @lissijean
- 33. What is our goal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
- 34. Solving problems delivers value. #LeanUXFest @lissijean
- 35. @lissijean
- 36. CUSTOMER Shoppers who visit the site at least twice a month but have not purchased. #LeanUXFest @lissijean
- 37. PROBLEM {Customer}s want twitter-like messages in their feed. #LeanUXFest @lissijean
- 38. Not a problem. Customers want twitter-like messages in their feed. #LeanUXFest @lissijean
- 39. PROBLEM {Customer}s aren’t engaging with our site because they think curators are not authentic. #LeanUXFest @lissijean
- 40. Shoppers want to save their items to a wishlist so they can purchase them later. Shoppers who are not ready to buy yet want to save items so they can easily purchase them later. #LeanUXFest @lissijean
- 41. BAD GOOD Shoppers want to save their items to a wishlist so they can purchase them later. Shoppers who are not ready to buy yet want to save items so they can easily purchase them later. #LeanUXFest @lissijean
- 42. CUSTOMER PROBLEM Who is your customer? What is their problem? #LeanUXFest @lissijean
- 43. Hypothesis We think that we can achieve GOAL if we solve PROBLEM CUSTOMER for #LeanUXFest @lissijean
- 44. What is our goal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
- 45. There’s a reason why they’re called assumptions. #LeanUXFest @lissijean @lissijean
- 46. What are the dependencies? #LeanUXFest @lissijean
- 47. What do we want to learn? Will shoppers engage more if curators post authentic messages in the feed? #LeanUXFest @lissijean
- 48. LEARN What do you want to learn first? #LeanUXFest @lissijean
- 49. What is our goal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
- 50. There are many types of MVPs… #LeanUXFest @lissijean
- 51. “Do customers have this problem?” #LeanUXFest @lissijean
- 52. Interviews Get out of the building and talk to people. #LeanUXFest @lissijean
- 53. “Are customers interested in my solution?” #LeanUXFest @lissijean
- 54. Landing Page A pitch of your product, to gauge idea reception. #LeanUXFest @lissijean
- 56. “What do customers value in the solution?” #LeanUXFest @lissijean
- 57. Delivering a service manually. Concierge Concierge Delivering a service manually. #LeanUXFest @lissijean
- 61. “Will people pay for my solution?" #LeanUXFest @lissijean
- 62. Wizard of Oz Looks real, but manual on the back end. #LeanUXFest @lissijean
- 65. What is the minimum we can build to learn? Wizard of Oz Looks real to the customer, completely manual on the backend. #LeanUXFest @lissijean
- 68. Every time you start with a minimum feature set, a kitten dies. #LeanUXFest @lissijean @lissijean
- 69. SMALLEST BUILD What is the smallest amount you can build to learn? #LeanUXFest @lissijean
- 70. What is our goal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build learn? How do we measure success? #LeanUXFest @lissijean
- 71. What does success look like? #LeanUXFest @lissijean @lissijean
- 72. How do we measure success? 10% increase in adds to cart in A/B test. #LeanUXFest @lissijean
- 74. SUCCESS METRIC How do you measure success? #LeanUXFest @lissijean
- 77. 0% change over other products. #LeanUXFest @lissijean
- 78. GOAL Increase existing customer engagement. #LeanUXFest @lissijean
- 79. PROBLEM Customers aren’t engaging with our site because they think curators are not authentic. #LeanUXFest @lissijean
- 80. LEARN Will shoppers engage more if curators write personal stories in emails? #LeanUXFest @lissijean
- 81. What is the minimum we can build to test? #LeanUXFest @lissijean
- 82. SUCCESS METRIC 20% increase in purchases and CTR. #LeanUXFest @lissijean
- 83. Success! 2x Open Rate 3x Purchases #LeanUXFest @lissijean
- 84. Effort Learning #LeanUXFest @lissijean
- 85. It’s all about the process. #LeanUXFest @lissijean
- 86. “We should test that.” @lissijean
- 87. Melissa Perri ! melissa@produxlabs.com ! Lots more info on: melissaperri.com ! ! @lissijean #LeanUXFest @lissijean