The document discusses the "build trap" that product teams can fall into, where they focus on building features without properly validating ideas with customers first. It provides examples of cognitive biases that can lead teams to make assumptions without evidence. The presentation provides recommendations for adopting a lean approach, such as talking to customers early, testing ideas quickly before building them out, prioritizing based on customer needs, and measuring success based on key metrics.
2. @lissijean#leanUX15
“We don’t have time to build
that. We’re not fast enough.”
“We want to ship 4
new features in the
next quarter.”
“Our customers want
to see our roadmap
for the next year.”
“We hear complaints
from our customers.”
“I’m not sure how to
prioritize requests.”
15. @lissijean#leanUX15
We built a mobile app before
and it was successful last time.
We built a mobile app
before and it was
successful last time.
Copycat Experience
42. @lissijean#leanUX15
1. What is the problem?
2. Who is the customer?
3. What KPI will this change? By how much?
4. Why is this the right time?
5. What do we need for this to be successful?
6. What is the business priority?
7. Is this dependent on any other changes?
and many more…
46. @lissijean#leanUX15
If we launch this product, I expect
_____ to_____________ by _______ in
_______________.
KPI increase/decrease X%
this amount of time