This presentation includes the slides used in an original webinar for real estate agents on lead generation ideas for real estate agents in 2016 and beyond.
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Today’s Agenda:
ü Tactics for creating a lead generation master plan
ü Tips for implementing a lead flow program that doesn’t stop when you sleep
ü Simple strategies for maximizing online exposure and diversifying lead
generation
ü Hot apps and tech tools that you can start using today
ü Ways to streamline your lead gen tasks and increase productivity
ü Thought-provoking questions that will leave you thinking about your own
business
ü Questions + Answers
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Current Lead Gen Trends
• Seller Lead Capture
Sites
• PPC Sites (CINC,
TigerLeads)
• ISAs and Dialers
• Big Data
• Expireds
• FSBOs
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The Cross-Promotion Cycle
Prospect Sees Item of
Value on One of
Multiple Channels
Prospect Visits
Landing Page Where
Item Is Offered and
Signs Up
Prospect Receives
Item
Prospect’s Email Is
Added to a List
Prospect Receives
Auto-Generated
Emails
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Develop a
System that
Works for You
Saturday
Marketing Tasks
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Notes:_______________________________________________________________
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___________________________________________________________________
___________________________________________________________________
TIME APPOINTMENTS
HIGHLIGHT OF THE DAY
EXPENSES
Gas:___________________
Meals:___________________
Mileage:___________________
Other:___________________
___________________
Prospecting Tasks
■ ____________________________
■ ____________________________
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live
and learn
A value proposition is a major factor in determining whether
people will bother reading about your services.Work with a
partner to develop your value proposition.
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Calendar Lead Gen Activities
Work on your business everyday:
• Write blog posts
• Make videos
• Post to social media sites
• Mail postcards
• Schedule door drops
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To Review…
• Your Lead Generation and Marketing System Must…
• Sell benefits not features
• Offer something of value
• Capture leads in a systematized manner
• Demonstrate your ability to navigate
• Demonstrate your uniqueness
• Demonstrate your ability to enhance a person’s
experience through social connections
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1. What is my target market?
2. What am I going to send that is going to provide value to my target
market?
3. By what means am I going to provide my value item(s)?
4. How often will I communicate?
5. How will I cross-promote?
Ask yourself those questions for each target market
you add to your marketing and prospecting plans.
4 Considerations for
Each Target Market