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Keynote address
@msanderhoff
Coding da Vinci, Kiel, 11 June 2021
What’s the role of a national gallery in the 21st century?
We want to be a catalyst
of users’ creativity
SMK’s first digital strategy
2009
Biggest art museum in Denmark
– digital is a gamechanger
250,000 artworks, but less than 1 % on display
400,000 visitors a year vs. 4,6 billion online
Digital technologies have given us new opportunities to deliver the
enlightenment idea that museums were built on. 4,6 billion people – that’s a lot
– are connected via the internet where they are able to communicate, learn,
exchange, create and share with each other – for better or worse.
Cultural heritage belongs to all of us. It was created by – and for – all kinds of
people. Digitisation of our physical cultural heritage means that it can leave the
storage rooms and galleries, library shelves and archival drawers, and enter the
hands of people everywhere.
When cultural heritage is digital, open and shareable, it becomes a Commons –
something we share ownership and responsibility for. It becomes part of us.
And, importantly, it becomes a weapon against the misinformation that’s
harming our democratic societies.
Digital mindset
Digital is not about technology, but attitude
Jasper Visser, https://www.smk.dk/en/article/the-future-of-museums-is-about-attitude-not-technology/
Since 2012, SMK has been an early adopter of
Creative Commons licensing > platform agnostic
Present on Europeana, Google Arts & Culture, Flickr
Commons, Wikipedia, Artstor, Pinterest etc.
2016-2021
We open up SMK’s digitised
collections and knowledge
for all to use and enjoy
smk.dk/en/article/smk-open/
+ 95,000 artworks
digitised and searchable
+ 34,000 images and scans
Volunteer from Scan The World at SMK, 2019
Coding da Vinci Schleswig-Holstein 2021 Keynote
Because museum people
don’t necessarily get the best ideas
how to use the collections
Lucio Arese, Les Dieux Changeants, 2021
Prizewinning short film
https://www.youtube.com/watch?v=rAHmAj0QrHk
Democratisation
smk.dk/en/section/about-smk/
“Our work is based on the conviction that the artworks
in our rich collection has a role to play in the society
that surrounds us, through its ability to deepen our
understanding of the world, its peoples and histories.
We believe that the development museums have undergone
in the past decades holds the key to engage far more,
and more different people than we reach today.
Sharing is Caring
“…to share digitised cultural heritage is a palpable way to care about it.
When shared freely in digital formats, cultural heritage dramatically
increases its use value, allowing users to participate in defining and
shaping how and where heritage objects and information can be used.
By opening up and sharing our digital resources, we safeguard their
relevance and value – not least to new generations of users.
Merete Sanderhoff, This belongs to you, in Sharing is Caring, 2014
https://www.smk.dk/en/article/this-belongs-to-you-7/
Building is Bildung
“With universal access to cultural heritage as raw materials for new creativity
and innovation, Bildung becomes closely connected to Building. Creating an
understanding of the world and your own place in it becomes a product of
active processing, adapting, rebuilding and repurposing. The word Bildung is
particularly apt in this context, since etymologically it is derived from the verb
bilden (to form or create) which again originates from the noun Bild (image).
Merete Sanderhoff, Wanna play?, 2015
https://medium.com/code-words-technology-and-theory-in-the-museum/wanna-play-8f8e2e8cb2fe#.g41p8a4np
Relevance in a digital age – we have an obligation to
share our knowledge and trusted sources.
In his brilliant new book The New Enlightenment and the fight to free
knowledge, Peter Kaufman writes that works follow a certain order of nature;
like Newton’s apples, they inevitably fall into the public domain.
Copyright is a temporary status of a creative or scientific work.
That’s worth remembering when we manage the heritage passed onto us by
former generations – not least now that we are in a digital age, offering new
potentials to spread validated knowledge from trusted sources on the internet.
https://www.sevenstories.com/books/4278-the-new-enlightenment-and-the-fight-to-free-knowledge
We’re living in times where enlightement and knowledge is severely threatened.
GLAMs are not up against each other to attract citizens’ attention, but up
against YouTube and Netflix – and filter bubbles and trolls on social media. Our
best chance to be relevant in society today is to be hubs of trusted, validated
knowledge, because that’s what’s lacking in the world.
All of our precious content is worthless if stored where only a privileged elite
can find it. It needs to be where people are.
If it’s not online, it doesn’t exist.
The New European Bauhaus
– a creative and interdisciplinary initiative to fight climate change and improve
the quality of living for all by joining the forces of art, culture, social inclusion,
science and technology.
– sustainability, aesthetics, inclusivity
How can digital cultural heritage and a digital mindset support this?
https://pro.europeana.eu/page/new-european-bauhaus
First step is opening up,
but next step is vital:
Not enough to just leave your data out there
Museum’s role goes from exclusive expert to helpful
facilitator for citizen scientists and creatives
Some examples from SMK
We also tested the waters,
Flickr, Pinterest and Google Art weren’t rewarding for us,
but Wikimedia had big ROI
Wiki Labs Culture
https://www.facebook.com/groups/133970093625705
medium.com/smk-open/art-jewels-has-a-winner-f2a2db0d7e08
Design contest +250 entries
Interventions
inside the museum
Interact with art
in playful ways
Van Go Yourself
Interventions
outside the museum
Injection room with
remixed art by the users
Young People’s Art Labs
Make the invisible visible
https://pro.europeana.eu/post/statens-museum-for-kunst-the-social-impact-of-using-art-to-increase-civic-
participation-of-young-people-2018
Digital into analogue
Not about the product but the process
Impression – quiet contempolation / expression – own
emotions
Fear of losing control? – especially for commercial and political use
We should fear not being where users are.
Obligation to share reliable data in a world of misinformation.
Reality check – thanks to pioneers Rijksmuseum
10,000 copies on the internet despite restrictions
Don’t fight a losing battle – trust your users
https://pro.europeana.eu/files/Europeana_Professional/Publications/Democratising%20the%20Rijksmuseum.pdf
People do amazing things when they feel our trust
Look to German colleagues like
Museum für Kunst & Gewerbe Hamburg
and Alte Pinakothek München
https://sammlungonline.mkg-hamburg.de/de
https://www.sammlung.pinakothek.de/de/
Clear labeling, definition of different licenses
and calls to action > use it well
Fair use recommendations based on Europeana
https://www.europeana.eu/da/rights/public-domain-usage-guidelines
Coding da Vinci Schleswig-Holstein 2021 Keynote
Investment in digitisation and openness
suddenly acquired new value
and strategic significance
@msanderhoff
Coding da Vinci, Kiel, 11 June 2021
More about SMK Open
medium.com/smk-open

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Coding da Vinci Schleswig-Holstein 2021 Keynote

  • 1. Keynote address @msanderhoff Coding da Vinci, Kiel, 11 June 2021
  • 2. What’s the role of a national gallery in the 21st century?
  • 3. We want to be a catalyst of users’ creativity SMK’s first digital strategy 2009
  • 4. Biggest art museum in Denmark – digital is a gamechanger 250,000 artworks, but less than 1 % on display 400,000 visitors a year vs. 4,6 billion online
  • 5. Digital technologies have given us new opportunities to deliver the enlightenment idea that museums were built on. 4,6 billion people – that’s a lot – are connected via the internet where they are able to communicate, learn, exchange, create and share with each other – for better or worse. Cultural heritage belongs to all of us. It was created by – and for – all kinds of people. Digitisation of our physical cultural heritage means that it can leave the storage rooms and galleries, library shelves and archival drawers, and enter the hands of people everywhere.
  • 6. When cultural heritage is digital, open and shareable, it becomes a Commons – something we share ownership and responsibility for. It becomes part of us. And, importantly, it becomes a weapon against the misinformation that’s harming our democratic societies.
  • 7. Digital mindset Digital is not about technology, but attitude Jasper Visser, https://www.smk.dk/en/article/the-future-of-museums-is-about-attitude-not-technology/
  • 8. Since 2012, SMK has been an early adopter of Creative Commons licensing > platform agnostic Present on Europeana, Google Arts & Culture, Flickr Commons, Wikipedia, Artstor, Pinterest etc.
  • 9. 2016-2021 We open up SMK’s digitised collections and knowledge for all to use and enjoy smk.dk/en/article/smk-open/
  • 10. + 95,000 artworks digitised and searchable
  • 11. + 34,000 images and scans
  • 12. Volunteer from Scan The World at SMK, 2019
  • 14. Because museum people don’t necessarily get the best ideas how to use the collections
  • 15. Lucio Arese, Les Dieux Changeants, 2021 Prizewinning short film https://www.youtube.com/watch?v=rAHmAj0QrHk
  • 18. “Our work is based on the conviction that the artworks in our rich collection has a role to play in the society that surrounds us, through its ability to deepen our understanding of the world, its peoples and histories. We believe that the development museums have undergone in the past decades holds the key to engage far more, and more different people than we reach today.
  • 20. “…to share digitised cultural heritage is a palpable way to care about it. When shared freely in digital formats, cultural heritage dramatically increases its use value, allowing users to participate in defining and shaping how and where heritage objects and information can be used. By opening up and sharing our digital resources, we safeguard their relevance and value – not least to new generations of users. Merete Sanderhoff, This belongs to you, in Sharing is Caring, 2014 https://www.smk.dk/en/article/this-belongs-to-you-7/
  • 22. “With universal access to cultural heritage as raw materials for new creativity and innovation, Bildung becomes closely connected to Building. Creating an understanding of the world and your own place in it becomes a product of active processing, adapting, rebuilding and repurposing. The word Bildung is particularly apt in this context, since etymologically it is derived from the verb bilden (to form or create) which again originates from the noun Bild (image). Merete Sanderhoff, Wanna play?, 2015 https://medium.com/code-words-technology-and-theory-in-the-museum/wanna-play-8f8e2e8cb2fe#.g41p8a4np
  • 23. Relevance in a digital age – we have an obligation to share our knowledge and trusted sources.
  • 24. In his brilliant new book The New Enlightenment and the fight to free knowledge, Peter Kaufman writes that works follow a certain order of nature; like Newton’s apples, they inevitably fall into the public domain. Copyright is a temporary status of a creative or scientific work. That’s worth remembering when we manage the heritage passed onto us by former generations – not least now that we are in a digital age, offering new potentials to spread validated knowledge from trusted sources on the internet. https://www.sevenstories.com/books/4278-the-new-enlightenment-and-the-fight-to-free-knowledge
  • 25. We’re living in times where enlightement and knowledge is severely threatened. GLAMs are not up against each other to attract citizens’ attention, but up against YouTube and Netflix – and filter bubbles and trolls on social media. Our best chance to be relevant in society today is to be hubs of trusted, validated knowledge, because that’s what’s lacking in the world. All of our precious content is worthless if stored where only a privileged elite can find it. It needs to be where people are. If it’s not online, it doesn’t exist.
  • 26. The New European Bauhaus – a creative and interdisciplinary initiative to fight climate change and improve the quality of living for all by joining the forces of art, culture, social inclusion, science and technology. – sustainability, aesthetics, inclusivity How can digital cultural heritage and a digital mindset support this? https://pro.europeana.eu/page/new-european-bauhaus
  • 27. First step is opening up, but next step is vital: Not enough to just leave your data out there Museum’s role goes from exclusive expert to helpful facilitator for citizen scientists and creatives
  • 28. Some examples from SMK We also tested the waters, Flickr, Pinterest and Google Art weren’t rewarding for us, but Wikimedia had big ROI
  • 32. Interact with art in playful ways
  • 35. Injection room with remixed art by the users
  • 37. Make the invisible visible https://pro.europeana.eu/post/statens-museum-for-kunst-the-social-impact-of-using-art-to-increase-civic- participation-of-young-people-2018
  • 38. Digital into analogue Not about the product but the process Impression – quiet contempolation / expression – own emotions
  • 39. Fear of losing control? – especially for commercial and political use We should fear not being where users are. Obligation to share reliable data in a world of misinformation. Reality check – thanks to pioneers Rijksmuseum 10,000 copies on the internet despite restrictions Don’t fight a losing battle – trust your users https://pro.europeana.eu/files/Europeana_Professional/Publications/Democratising%20the%20Rijksmuseum.pdf People do amazing things when they feel our trust
  • 40. Look to German colleagues like Museum für Kunst & Gewerbe Hamburg and Alte Pinakothek München https://sammlungonline.mkg-hamburg.de/de https://www.sammlung.pinakothek.de/de/ Clear labeling, definition of different licenses and calls to action > use it well Fair use recommendations based on Europeana https://www.europeana.eu/da/rights/public-domain-usage-guidelines
  • 42. Investment in digitisation and openness suddenly acquired new value and strategic significance
  • 43. @msanderhoff Coding da Vinci, Kiel, 11 June 2021 More about SMK Open medium.com/smk-open