SlideShare a Scribd company logo
1 of 41
Download to read offline
7 Lessons from Guy Kawasaki
they won’t teach you at business school
Make meaning
1
The best reason to start a company is
to make money
The best reason to start a company is
to make money
meaning
Do good
have fun
“
Do good,
have fun,
and the money will come
— Richard Branson
Make a mantra
2
Make a mission statement
Make a mission statement
mantra
The mission of Wendy’s is to deliver superior quality
products and services for our customers and communities,
through leadership, innovation and partnerships.
The mission of Wendy’s is to deliver superior quality
products and services for our customers and communities,
through leadership, innovation and partnerships.
this is a mission statement
The mission of Wendy’s is to deliver superior quality
products and services for our customers and communities,
through leadership, innovation and partnerships.
this is a mission statement
useless
Quality is our recipe
Quality is our recipe
this is a mantra
Music for
everyone
Democratize
design
Just
do it
Jump to the next curve
3
Don’t be content with doing things 10% better.
Do things 10 times better.
Jeff Bezos went from 250,000
books in an analog book store to
2.5 million books in a digital book store.
Jeff Bezos went from 250,000
books in an analog book store to
2.5 million books in a digital book store.
he jumped to the next curve
Don’t worry, be crappy!
4
Don’t wait for your
product to be
perfect.
Don’t wait for your
product to be
perfect.
get going!
Lots of things made the first Macintosh
in 1984 a piece of crap, but it was a
revolutionary piece of crap.
— Guy Kawasaki
“
Follow the 10/20/30 rule
5
This is for
presenters
max
10 slides
max
20 minutes
min
30 points
Hire better than yourself
6
A players hire A players
A players hire A players
A +
Be a mensch
7
like him
Help people who cannot help you
Do the right thing.
The right way.
Pay back
society
Follow the 10/20/30 ruleDon’t worry, be crappy! Hire better than yourself
Make meaning Make a mantra Jump to the next curve
Be a mensch
1 2 3
4 5 6
7
click the pic to read
the full article
Connect with me
Can I give you a hand
finding great content?
SIGNUPFORMY
WEEKLYROUNDUP
OFSTORIESWORTH
SHARING
Can I give you a hand
finding great content?
SIGNUPFORMY
WEEKLYROUNDUP
OFSTORIESWORTH
SHARING
click
Render unto Caesar
Credits
Fonts
Symbols
Images
Gotham
Over the Rainbow
The Noun Project
Guy Kawasaki via guykawasaki.com
Money by fsecarvt
Richard Branson by WSJ
Loud speaker by unknown source
LaFerrari by Otis Blank
Waiting by Ulf Bodin
Steve Jobs via ffbsccn
Bill Gates and Steve Ballmer via 429
Lazy by Tony Delgrosso
Dalai Lama by Christopher Michel
Martin Luther King by Deviant Art
Bill Gates via Business Insider
the things that are Caesar’s

More Related Content

Viewers also liked

Developing the Global Executive - Effective Communications
Developing the Global Executive - Effective CommunicationsDeveloping the Global Executive - Effective Communications
Developing the Global Executive - Effective CommunicationsFriendliNet
 
Effective Communications
Effective CommunicationsEffective Communications
Effective Communicationsjamesfrey
 
Guy Kawasaki 10 Ways To Use Linked In
Guy Kawasaki 10 Ways To Use Linked InGuy Kawasaki 10 Ways To Use Linked In
Guy Kawasaki 10 Ways To Use Linked InGreg Dempsey
 
Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...
Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...
Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...Bryan Hill
 
Sharpening Communications Leadership Russell Grossman ABC
Sharpening Communications Leadership   Russell Grossman ABCSharpening Communications Leadership   Russell Grossman ABC
Sharpening Communications Leadership Russell Grossman ABCIABC France
 
Effective communications
Effective communicationsEffective communications
Effective communicationsahalmeida
 
Using Customer Stratification and Cost to Serve Information in Your Sales Eff...
Using Customer Stratification and Cost to Serve Information in Your Sales Eff...Using Customer Stratification and Cost to Serve Information in Your Sales Eff...
Using Customer Stratification and Cost to Serve Information in Your Sales Eff...Proformative, Inc.
 
Make an Impact Through Effective Communications
Make an Impact Through Effective CommunicationsMake an Impact Through Effective Communications
Make an Impact Through Effective CommunicationsPIQ Mentoring
 
Boring but Critical: The Importance of Effective Communications during IT Cha...
Boring but Critical: The Importance of Effective Communications during IT Cha...Boring but Critical: The Importance of Effective Communications during IT Cha...
Boring but Critical: The Importance of Effective Communications during IT Cha...James G. Bohn, Ph.D.
 
Effective communications for better leadership
Effective communications for better leadershipEffective communications for better leadership
Effective communications for better leadershipHOPE GENERATION
 
Presentation & communication skills
Presentation & communication skills Presentation & communication skills
Presentation & communication skills gihan aboueleish
 
3 Powerful Leadership Lessons from Guy Kawasaki
3 Powerful Leadership Lessons from Guy Kawasaki3 Powerful Leadership Lessons from Guy Kawasaki
3 Powerful Leadership Lessons from Guy KawasakiBrian Downard
 
7c's in communication
7c's in communication7c's in communication
7c's in communicationAsif Rasheed
 

Viewers also liked (13)

Developing the Global Executive - Effective Communications
Developing the Global Executive - Effective CommunicationsDeveloping the Global Executive - Effective Communications
Developing the Global Executive - Effective Communications
 
Effective Communications
Effective CommunicationsEffective Communications
Effective Communications
 
Guy Kawasaki 10 Ways To Use Linked In
Guy Kawasaki 10 Ways To Use Linked InGuy Kawasaki 10 Ways To Use Linked In
Guy Kawasaki 10 Ways To Use Linked In
 
Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...
Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...
Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...
 
Sharpening Communications Leadership Russell Grossman ABC
Sharpening Communications Leadership   Russell Grossman ABCSharpening Communications Leadership   Russell Grossman ABC
Sharpening Communications Leadership Russell Grossman ABC
 
Effective communications
Effective communicationsEffective communications
Effective communications
 
Using Customer Stratification and Cost to Serve Information in Your Sales Eff...
Using Customer Stratification and Cost to Serve Information in Your Sales Eff...Using Customer Stratification and Cost to Serve Information in Your Sales Eff...
Using Customer Stratification and Cost to Serve Information in Your Sales Eff...
 
Make an Impact Through Effective Communications
Make an Impact Through Effective CommunicationsMake an Impact Through Effective Communications
Make an Impact Through Effective Communications
 
Boring but Critical: The Importance of Effective Communications during IT Cha...
Boring but Critical: The Importance of Effective Communications during IT Cha...Boring but Critical: The Importance of Effective Communications during IT Cha...
Boring but Critical: The Importance of Effective Communications during IT Cha...
 
Effective communications for better leadership
Effective communications for better leadershipEffective communications for better leadership
Effective communications for better leadership
 
Presentation & communication skills
Presentation & communication skills Presentation & communication skills
Presentation & communication skills
 
3 Powerful Leadership Lessons from Guy Kawasaki
3 Powerful Leadership Lessons from Guy Kawasaki3 Powerful Leadership Lessons from Guy Kawasaki
3 Powerful Leadership Lessons from Guy Kawasaki
 
7c's in communication
7c's in communication7c's in communication
7c's in communication
 

More from Andrea Pacini Ltd

The cars that should not be on the road
The cars that should not be on the roadThe cars that should not be on the road
The cars that should not be on the roadAndrea Pacini Ltd
 
Il debito pubblico giapponese e l'Abenomics
Il debito pubblico giapponese e l'AbenomicsIl debito pubblico giapponese e l'Abenomics
Il debito pubblico giapponese e l'AbenomicsAndrea Pacini Ltd
 
Adopting Unified Communication and Collaboration
Adopting Unified Communication and CollaborationAdopting Unified Communication and Collaboration
Adopting Unified Communication and CollaborationAndrea Pacini Ltd
 
Implicazioni pedagogiche dell'uso delle ICT nel museo. Il caso del Museo Pall...
Implicazioni pedagogiche dell'uso delle ICT nel museo. Il caso del Museo Pall...Implicazioni pedagogiche dell'uso delle ICT nel museo. Il caso del Museo Pall...
Implicazioni pedagogiche dell'uso delle ICT nel museo. Il caso del Museo Pall...Andrea Pacini Ltd
 
The Bahamas - Country Analysis
The Bahamas - Country AnalysisThe Bahamas - Country Analysis
The Bahamas - Country AnalysisAndrea Pacini Ltd
 

More from Andrea Pacini Ltd (6)

The cars that should not be on the road
The cars that should not be on the roadThe cars that should not be on the road
The cars that should not be on the road
 
Il debito pubblico giapponese e l'Abenomics
Il debito pubblico giapponese e l'AbenomicsIl debito pubblico giapponese e l'Abenomics
Il debito pubblico giapponese e l'Abenomics
 
Adopting Unified Communication and Collaboration
Adopting Unified Communication and CollaborationAdopting Unified Communication and Collaboration
Adopting Unified Communication and Collaboration
 
Implicazioni pedagogiche dell'uso delle ICT nel museo. Il caso del Museo Pall...
Implicazioni pedagogiche dell'uso delle ICT nel museo. Il caso del Museo Pall...Implicazioni pedagogiche dell'uso delle ICT nel museo. Il caso del Museo Pall...
Implicazioni pedagogiche dell'uso delle ICT nel museo. Il caso del Museo Pall...
 
The Bahamas - Country Analysis
The Bahamas - Country AnalysisThe Bahamas - Country Analysis
The Bahamas - Country Analysis
 
The beer industry
The beer industry The beer industry
The beer industry
 

Recently uploaded

Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Associazione Digital Days
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsGOKUL JS
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 

Recently uploaded (20)

Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebs
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 

7 Lessons From Guy Kawasaki They Won't Teach You At Business School