1. Resume of Micaela Musante; Page 1 of 3
Micaela Musante
•115 Camellia Ave. Redwood City, Ca. •650.315.1008• mgmusante@aol.com•
http://micaelamusante.wix.com/micaela-musante. • linkedin.com/in/micaelamusante/
» Summary
Senior Marketing Project Manager brilliant at nurturing strategic and collaborative
relationships at all levels in B2B and B2C, creating and executing marketing initiatives and
delivering superior client account management. Experience with SaaS and start-ups. 14
years of success in Social Media Marketing, traditional marketing, CEM, training and
development, team leadership and end-to-end Project Management. Exceptional verbal and
written communication skills, focused under pressure, Agile experience, and driven to meet
deadlines.
“Micaela is an excellent social media strategist, client and community manager who delivers outstanding
customer service for both internal and external clients. She has the broad-range vision to help define a
winning marketing plan, and the managerial skills to inspire a team to carry out its implementation.”
Mark Williams
Creative Director, Social Strategy and Content Programming
"Agile leader" "team player," "motivational force", "strategic thinker" - Micaela Musante brings this jargon
to life wrapped in calm concerted professionalism.
Sonia Alexander Hill
Senior Manager, Social Media Services
Skills Summary
 End-to-end Project Management
 Marketing, Corporate and Customer
Communications
 Customer Success/Retention
 Team Leadership and Mentoring
 Marketing Strategy
 Social Media Marketing, Engagement
Strategy
 Training development
Platforms
 CRM – SalesForce, ZenDesk, community help desks
 Social Media Management – Sprinklr, Radian6, ServiceCloud, HooteSuite, Jive, Buffer,
WordPress and custom platforms
 Project Management – Quickbase, Harvest, Trello, Basecamp
 MS Office Suite
 Email marketing – Constant Contact, iContact
Experience
LiveWorld, San Jose, CA
Social Media Management & Strategy for Fortune 500 Companies (SaaS)
Senior Client Engagement and Project Manager 2012-2014
 Develop social engagement strategies and client relationships for Fortune 100 clients
including Walmart, American Express, Pfizer, United Airlines, Intel, Bank of America,
among others.
o 95% renewal rate

2. Resume of Micaela Musante; Page 2 of 3
o Overall management of and accountability for 26 concurrent client projects
ranging from $100K to $1.5M in scope
 Maximize opportunities for client growth and upselling by engaging with clients and
delivering outstanding service
o Established audit program to ensure SOW compliance
o Delivered 70% average upsell rate
 Social Media Strategy
o Design social marketing strategies based on analytics including sentiment,
trends, engagement
o Create editorial calendars mixing promotional, social, incentive, informational
and humor content to maximize engagement
o Source/author engagement content
 Team Leadership – Directed Account Management Team and 150 indirect reports
o Created team structure and accountability measures
o Developed measurable goals and objectives; increasing job satisfaction and
career growth for team members; hired new managers
o Voted “Best Senior Manager Ever” by team
 Project Management initiatives
o Developed client cross-training program
o Created liaison position between creative and engineering groups which
maximized product development goals
o Implemented crisis protocols to protect brand/client reputation
o Introduced new process for 24/7/365 client coverage; increasing client
satisfaction
Sgrouples, Sunnyvale, CA ~A Private Social Networking Platform
Internet Privacy (SaaS)
Director, Marketing 2012
Marketing Consultant, 2013
 Build and direct marketing team of 14; create blog, newsletters, vertical market use
cases, marketing initiatives, surveys, campaigns, identify key market differentiators,
delegate team initiatives
 Oversee all client accounts; enterprise and 1:1, create client support procedures
 Grew customer base from 0 to 20K in 8 months without paid advertising
 Develop lead generation initiatives- direct mail, referrals, partnerships, influencers
 Develop training programs for users; oversee user implementation
 Create & execute social media marketing and engagement strategies; increasing
user adoption rate 10-30% monthly
Leigh & Associates, Redwood City, CA
Marketing Collateral Development; Wireless Enterprise Industry
Director, Project Management, Marketing Communications – Telecommute, 2009 –
2012
 Create, execute Agile project work plans to meet changing needs and requirements;
identify resources, assign responsibilities and monitor accountability
 Analyze and report detailed project status to internal and external stakeholders
 Facilitate optimal collaborative efforts across departments and vendors including
Engineering, Product Development, Marketing, C-level execs and creative agencies
 Manage day-to-day project operational aspects and scope; manage timeline
 Review and approve deliverables before delivering to client 100% on time

3. Resume of Micaela Musante; Page 3 of 3
YanniWake Entertainment, West Palm Beach, FL
Director, Customer Relations and Social Media 2000 – 2012
 Lead, educate and mentor client engagement team; increased fan base from 250K to
1M
 Leverage existing online partnerships to strengthen alliances; increased program
participation by over 85%
 Cultivate new strategic partnerships by identifying and engaging in related social
networks
 Author social media content, website content, press releases, news articles
 Design missions to support grassroots advertising campaigns resulting in 100%
increase in word of mouth advertising
 Analyze metrics to determine success of initiatives; create project plans for areas
needing improvement
 Leverage customer feedback opportunities; analyze and use feedback data to
improve customer satisfaction and retention rates
 Personnel/Team Management – Hire, mentor and direct 18 international support
teams; direct internal support team
Mystic Ranch, Los Altos, CA & White City, OR
Venture Capital Investments
Company Administrator/Project Manager, 1996 – 2008
 Manage communications between investors, contractors and vendors to support
strategic market positioning and funding
 Facilitate resource allocation and collaboration between internal and external teams
to meet project deadlines, consistently under budget
 Website Administrator: user experience, create and update website content
 Oversee budget, asset management, create inventory controls and prepare pre-tax
reports; proactive in keeping start-up business environment documented for audits
Lockheed Martin, Sunnyvale, CA
Aerospace
Business Systems Manager, 1991 – 1994
New Business Analyst, 1989 – 1994
Auditor, 1987 – 1989
» Education
California State University – Hayward, Hayward, CA
B.S., Marketing Management
Independent Coursework
 Project Management Fundamentals – Lower Columbia College
 Project Management Applications – Lower Columbia College
 Monetizing Social Media – Webinar Series
 Optimizing SEO – Webinar Series
 Digital Marketing Success – Webinar Series