Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Conception produit : éviter le #Fail en 5 leçons
Next

145

Share

[2015 GUIDE] Marketing Your App

Created by the team at Twenty20.

Your guide to marketing your app in 2015, a year set to be dominated by new opportunities in mobile marketing, social media marketing, app installs ads & more. Mobile app install ads on Facebook have been dominating, but emerging platforms this year will shape a new future for digital advertising. Tumblr, Twitter, Pinterest, Snapchat & Instagram will emerge to rival Facebook this year. Make sure to use native photos on social platforms to improve your ad's performance. Check out the 2015 Marketing Guide to make sure that you're ahead of the curve.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

[2015 GUIDE] Marketing Your App

  1. 2015 GUIDE: MARKETING YOUR THE APP
  2. 2014, we saw In • Incentivized downloads are no longer effective. • Podcasts & are too expensive.
  3. 2015, we’ll see In • Mobile continue to dominate. • Twitter, Tumblr & others emerge to rival Facebook. • Native social photos give you an edge.
  4. Facebook has been the giant in mobile app install ads. 67% 33% Desktop Ads Mobile Ads $2.96 billion ad revenue in Q3 2014. Mobile ads brought in $1.97 billion. Total Revenue Q3 2014
  5. , we’ll see the emergence of some big, new ad platforms… 2015 But, in
  6. Twitter will continue making big strides in its ad offering, robust with mobile app install ads.
  7. More advanced targeting and tracking options will help you optimize your ads. ads.twitter.com
  8. Tumblr will introduce native app install ads that are large & sharable.
  9. Now moving past Instagram, Tumblr is the fastest growing social platform. Source: Techcrunch
  10. But wait, there’s more…
  11. Promoted Pins Time spent on Pinterest is 92% mobile. Source: comScore
  12. Promoted Pins Pinterest showed 111% growth in active users in the last six months. Source: Techcrunch
  13. Promoted Pins Pinterest showed 111% growth in active users in the last six months. Source: Techcrunch Promoted Pins will be a huge opportunity for app marketers to leverage as a growth channel.
  14. Source: comScore Snapchat is 38% BIGGER than Twitter. snapchat Ads Snapchat smartphone penetration amongst millennials trails only Facebook & Instagram.
  15. In a recent survey: Source: Millward Brown Digital 60% said they liked the ads in the “Our Story” feed. snapchat Ads
  16. Source: Millward Brown Digital Compare this to only 7% of people in the U.S. liking generic smartphone ads. snapchat Ads
  17. Snapchat Ads are set to be the most engaging ads of our generation. snapchat Ads
  18. We’re all waiting to test the reach of Instagram’s vibrant 
 300 million MAUs. Sponsored But they won’t be your traditional Facebook ads.
  19. Sponsored “Our aim is to make any [ad] you see feel as natural to Instagram as the photos you already enjoy.” Instagram has made it clear:
  20. The times, they are a changin’ High-quality contentto succeed in this new digital world. You’ll need:
  21. Here are the THREEmost important steps in using high-quality content to grow your app.
  22. 1. Get in early Be the first to test & scale your ads on these new platforms.
  23. 2. Target your exact customers. Access to new data (previously unavailable on mobile) will help you acquire high quality users.
  24. 3. Create ads that feel right on social. What’s the top secret that the best marketers will be using to stand out in mobile, social ads?
  25. Use native imagery. Photos that come from social media won’t feel like spam in users’ feeds. #higherCTRs
  26. Make your native ads look like they belong in users’ social feeds.
  27. Feel real. Perform better.
  28. 2015 is going to be the biggest year ever for innovation in mobile, social advertising.
  29. SOCIALMEDIA
 hold big opportunities for reaching new users. New ad units on
  30. IMAGESwill grab new users’ attention. Using NATIVE
  31. Read the full whitepaper. WHAT MAKES AN AUTHENTIC PHOTO? SEE THE DIFFERENCE
  32. Your source for mobile, social images. No more boring stock. Created by the team at Twenty20.
  33. Authentic, real-world photos drive engagement. NEED PHOTOS FOR YOUR NEXT PROJECT? SEE THE DIFFERENCE
  • TeganRyan3

    Mar. 23, 2018
  • SanjanaGhatge

    Jan. 22, 2018
  • 786201616

    Mar. 21, 2017
  • EslamSamirSulaiman

    Aug. 28, 2016
  • yoyowilliamwei

    Jun. 23, 2016
  • SimoneCarozza

    Feb. 14, 2016
  • UmerShakoor1

    Jan. 19, 2016
  • winestore

    Nov. 17, 2015
  • jakarta512

    Oct. 28, 2015
  • ctshyderabad

    Oct. 20, 2015
  • irenefoo628

    Oct. 11, 2015
  • JumeAnalyes

    Oct. 8, 2015
  • HQ666

    Sep. 19, 2015
  • dennisvoloshko

    Sep. 10, 2015
  • BueGyldenkrne

    Sep. 1, 2015
  • StanMD

    Aug. 31, 2015
  • CorinneCastaneda

    Aug. 28, 2015
  • edraggi

    Aug. 27, 2015
  • itlookout

    Aug. 22, 2015
  • MarkSacks

    Aug. 13, 2015

Created by the team at Twenty20. Your guide to marketing your app in 2015, a year set to be dominated by new opportunities in mobile marketing, social media marketing, app installs ads & more. Mobile app install ads on Facebook have been dominating, but emerging platforms this year will shape a new future for digital advertising. Tumblr, Twitter, Pinterest, Snapchat & Instagram will emerge to rival Facebook this year. Make sure to use native photos on social platforms to improve your ad's performance. Check out the 2015 Marketing Guide to make sure that you're ahead of the curve.

Views

Total views

20,391

On Slideshare

0

From embeds

0

Number of embeds

5,418

Actions

Downloads

314

Shares

0

Comments

0

Likes

145

×